Innovation in Asian Philanthropy: Entrepreneurial Social Finance in Asia, a new study published by the Asia Centre for Social Entrepreneurship and Philanthropy at NUS Business School (Singapore), was launched on May 8th amongst a crowd of domestic and international audiences at the philanthropy seminar, Innovation or Imitation. Does It Matter?.Authored by Dr. Rob John, the report looks at trends in Asian philanthropy and the vehicles that philanthropists are using. The study was done using a qualitative approach that included 40 interviews, resulting in a comprehensive report that also includes 27 organizational profiles and a philanthropic snapshot of each Asian country. Previous studies on the subject, such as the UBS-INSEAD study on family philanthropy in Asia, were also mentioned in the report.