bop“Charity is not the solution. To get out of poverty you need an income. Philanthropy should focus on teaching a man to fish and not give him a fish.” – Jack Sim, Founder of World Toilet Organization and BoP Hub.

The four billion people at the base of the pyramid (BoP) belong to low-income populations, with incomes below $3,000 per year and live in relative poverty. However, many overlook the significant market opportunities which exist at the BoP due to the widely-held belief that the poor have low purchasing power; therefore, most products and services are aimed at serving middle-class and rich customers. The BoP constitutes a $5 trillion global marketplace: a ‘blue ocean’ marketplace waiting to be tapped.jack-sim

In this webinar, Jack Sim, founder of World Toilet Organization and BoP Hub, will provide an overview of the current trends at the BoP marketplace and focus on the importance of the wellness sector for the BoP. Recent studies have highlighted the significance of the nexus between food and water. There is a clear link between health, nutrition, water and sanitation – without the provision of clean and safe water and sanitation facilities, individuals suffer from poor health and nutrition. Therefore, the concept of ‘wellness’ cannot be pursued on its own and is interlinked to various other critical sectors affecting the BoP. The best way to go is to catalyse new business opportunities by bridging the silos, exploiting this connection amongst several sectors and sourcing novel solutions to deliver wellness and transform the value chain. We need to engage social entrepreneurs, major corporations and researchers to create a vibrant wellness market place.

The webinar will be joined by a sector expert in the wellness sector, sharing their experience of entering the BoP marketplace. (TBC)

Date: 24th April 2014
Time: 4pm, Singapore time

Join us to find out more about the potential in this sector and how commercial companies, social entrepreneurs and other stakeholders can create a game-changing environment for the majority of the world’s population and future generations. Register for the webinar at the link below:https://attendee.gotowebinar.com/register/5104204912573117186