Christina Ameln

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About Christina Ameln
  • Vietnam Advisor, AVPN

Christina Ameln believes in the power of connections to maximise sustainable impact.

Ameln is an Advisor at Purple Ivy, a consultancy that helps companies to future-proof their business models. It leverages business strategy, sustainability know-how, management system, communications and impact expertise to integrate sustainability priorities deeper into the business.

Prior to Purple IVY, she ran her own consultancy around CSR and Sustainability working with corporates; and multilateral and non-profit organizations in Asia and Europe. At publicly listed hygiene and forestry company SCA, she drove the company’s CSR engagement internally and externally as CSR Director; and at Hifab International, a consultancy and project management company, Ameln worked as a CSR Specialist.

As Senior Manager, Corporate Strategies & Member Services at the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC), a not-for-profit corporate membership organization, she worked at mobilizing the private sector in the fight against the three pandemics. This was led by the late Ambassador Richard Holbrooke, former United States Ambassador to the UN and President Obama's former special Representative for Afghanistan and Pakistan.

Ameln has an MBA from Nottingham University and a BBA from the University of Kent at Canterbury. She sits on the Board of Advisory for LIN Center for Community Development, an AVPN member. She also writes regularly on sustainability on various platforms including and is author of the Aya & Bobby illustrated children's books on travel and discovery.

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