Dr. Chien-wen Shen is an Associate Professor of Business Administration at National Central University (NCU). He also serves as the Director of the Center for Media and Social Impact, Director of the Yunus Social Business Center, and Division Director of the University Social Responsibility Office at NCU. He received his PhD in Industrial Engineering and Management Sciences from Northwestern University. His research interests include business analytics, information management, decision science, and social business/value. Dr. Shen has published over 100 papers and presented numerous invited, plenary, or named lectures. He has also participated in more than 30 funded research projects supported by Ministry of Science and Technology, Ministry of Transportation and Communications, Ministry of Education, and National Science Foundation. In addition to his academic work, he is also the Executive Director of the Social Impact Institute of Taiwan. He established the ?Yunus Prize: Social Innovation and Entrepreneurship Competition? in Taiwan to promote social business incubation. Recently he dedicates himself on social value measurement, impact management, and media impact for social good.