More than 15 years of accomplished career record, Paul Vincent Mercado is known in the industry for delivering and sustaining revenue and profit gains in a highly competitive media-mission based organization. PVM has an extensive experience on integrated Sales & Marketing Activities, Business Development and Corporate/Public Relations. As the current Chief Marketing Officer of ABS CBN Lingkod Kapamilya - the public service arm of the Philippine's largest media conglomerate - ABS-CBN Corporation, PVM is responsible for generating the fund sources for Lingkod Kapamilya and all of its programs & projects. He is also responsible in market trend analysis and customer needs identification and exploration of new business development opportunities for the organization and its stakeholders. Concurrently, he is on the Board of 2 mutlti-sectoral organizations and a marketing consultant for a well known publishing company. With a bachelor’s degree in clinical psychology, he is now taking his professional studies at De La Salle College of St. Benilde, Manila.