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Paul Vincent Mercado
Chief Marketing Officer

at

ABS CBN Lingkod Kapamilya Foundation, Inc.

About

More than 15 years of accomplished career record, Paul Vincent Mercado is known in the industry for delivering and sustaining revenue and profit gains in a highly competitive media-mission based organization. PVM has an extensive experience on integrated Sales & Marketing Activities, Business Development and Corporate/Public Relations. As the current Chief Marketing Officer of ABS CBN Lingkod Kapamilya - the public service arm of the Philippine's largest media conglomerate - ABS-CBN Corporation, PVM is responsible for generating the fund sources for Lingkod Kapamilya and all of its programs & projects. He is also responsible in market trend analysis and customer needs identification and exploration of new business development opportunities for the organization and its stakeholders. Concurrently, he is on the Board of 2 mutlti-sectoral organizations and a marketing consultant for a well known publishing company. With a bachelor’s degree in clinical psychology, he is now taking his professional studies at De La Salle College of St. Benilde, Manila.

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We see social investment as a continuum that encompasses everything from philanthropy and venture philanthropy to impact investing, CSR and sustainable investment. We call this the “Continuum of Capital”.

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