About

Mahzabin Ferdous, a seasoned social communication entrepreneur, has channeled her diverse experiences into her role as the General Secretary and Trustee of Bangladesh Cancer Aid Trust (BANCAT). Motivated by personal experiences as a caregiver for a family member battling cancer, Mahzabin has spearheaded transformative initiatives in cancer care.
Her communication expertise has been instrumental in elevating BANCAT's profile and expanding its reach nationwide through impactful awareness campaigns. Under her leadership, BANCAT established Bangladesh's first cancer care facility for the underserved, initially with 25 beds and later expanding to 50 more beds. Mahzabin's visionary approach extends to driving BANCAT towards a tech-driven model of cancer care. Plans are in motion for a comprehensive cancer community building, featuring a 250-bed care home and an advanced R&D center. Through her dedication and strategic leadership, Mahzabin is reshaping the landscape of cancer care in Bangladesh.
Beginning her career in brand management and public relations, she quickly rose through the ranks, demonstrating her prowess in building and revitalizing brands for both national and global entities. With notable positions at IPDC Finance and Samsung Electronics, she honed her skills in strategic planning, market penetration, and customer engagement. Her leadership roles, such as Executive Director at CONCITO PR and Head of Brand and Corporate Communication at IPDC Finance, underscore her ability to drive impactful initiatives and foster organizational growth. Her co-founding of initiatives like CThreeSixty Bangladesh, The Marvel-Be You (product/service of The Yours Truly) and Daruchini aims to empower women, business transformation, promote meaningful and impactful communication, and address social challenges. Recently Mahzabin was listed in the 'Kindness & Leadership, 50 Leading Lights Asia Pacific 2023' on World Kindness Day. Her extensive experience, coupled with a relentless pursuit of knowledge and excellence, marks her as a trailblazer in the realms of marketing, branding, and social advocacy.

Topics of interest:

Health Resilience
Implementing Impact
Sustainable Livelihoods
Tech for Impact