Mercedes brings a wealth of marketing and content production experience to AVPN. She has led successful content marketing and behaviour change campaigns for global brands in Asia as well as for international NGOs and multilateral donors in Africa. Mercedes believes authentic content and good story telling are key to set your brand apart.
Prior to her agency experience, Mercedes developed wind power plants in China and started up a free to air TV channel in Tanzania. She serves on the board of two NGOs in Tanzania and often does pro-bono work for organizations she believes in.
Mercedes has a law degree, a Masters in Law from the University of Sussex, an Advanced Management Program by IE Business School, and an MBA by The Center for Economic and Commercial Studies of the Spanish External Trade Office.