About

Tricia leads the team responsible for the strategic marketing and communications efforts at CFS. With over two decades of experience in editorial, communications and marketing roles, she hopes to deepen CFS’s impact on the community, and solidify Singapore’s position as Asia’s philanthropic hub.

Tricia’s experience includes stints at Singtel, Ninja Van and Ogilvy PR, as well as ventures into the gaming industry and the F&B sector. Her passion for animal welfare and sustainability drove early initiatives in advocating for reduced meat consumption, and she previously co-owned a cat café that promoted animal rescue and adoption.

Her desire to make a difference in the world brought her to the non-profit sector where she served as the Head of Communications at Caregivers Alliance Limited, spearheading campaigns that brought crucial attention to mental health and caregiving.

Tricia earned her Bachelor of Arts in Communication Studies from Murdoch University in Perth, Australia. 

Tricia joined CFS on 2 October 2023.