How to build a community that works towards your goals: Credit Suisse is leading a movement to help social enterprises thrive

Building a community that is working towards your goals: How Credit Suisse is driving a movement towards investment readiness
Date

May 13, 2019

Challenge

Funders and resource providers are often working in silos and unable to find a strong pipeline of investment-ready opportunities. At the same time, social enterprises are seeking help but are unsure about how and where to find support.

Solution

A Social Enterprise (SE) Development Toolkit to map SEs’ capital needs and help funders provide more relevant and timely resources.


Swinging between passion and the mire

When Jared King first launched Good Financial in June 2018, they had 5,000 applicants almost immediately. His social enterprise (SE) is not only delivering solutions to migrant workers that traditional financial institutions or illegal money lenders are unable to provide, but it is also encouraging migrant workers to set aside savings. By reimagining the way financial services can be provided for all, it is no wonder Good Financial has become the buzz in town.

With an incredible demand for loans and a small team of seven, Jared soon found himself falling all-too-easily into the mire of day-to-day tasks. “We have raised hundreds of thousands through friends and families, but we need millions more to scale our impact”, says the founder. “Taking a step back to ensure that the fundamentals of my business are sound has never been more important”.

Saying ‘no’ to funding wastes

On the other side of Hong Kong, Liza Green, has also seen a major transformation in the wealth management bank, Credit Suisse. When India passed its CSR law in 2013, Liza – the Head of Corporate Citizenship in APAC – and her team had to embark on a steep learning curve to ensure their corporate giving was effective. On the way, she found out that numerous capital providers were working in silos, not sharing information about who they were financing, duplicating efforts, and resulting in funding wastes. This led Credit Suisse to cofound collective impact initiatives to facilitate co-funding in Malaysia and HK and partner with AVPN to co-launch the Funding Education with Impact, India’s landscape study to identify gap areas in the field. This study ultimately led them to meet and start funding AVPN Deal Share listed Muktangan – an Indian non-profit that trains teachers to provide English-medium schooling for underprivileged children.

More recently Credit Suisse has refined their giving strategy by building capacity in emerging areas including Future Skills, Financial Education and Financial Inclusion. Now incorporating SEs within their broad beneficiary pool, Liza explains, “It has become clear to me that leveraging our philanthropic dollars to bring social enterprises (SEs) along the continuum so that they are ready for long-term investments is a necessary ingredient to scale their impact. Even if our own impact funds do not invest in them, it is our hope that others will. And, it is our responsibility that these SEs are ready.”

The key to sustainable social entrepreneurship growth in Asia

There are, however, challenges when it comes to executing capacity building efforts for social entrepreneurs. A long and expensive process, these initiatives are not typically maximised as it is difficult to find out where the SEs’ skill gaps are and tap into their already stretched time and resources. The greatest challenge yet is not just the lack of resources or pipeline of investible opportunities; the greatest challenge is identifying a common language across a multitude of voices – from funders to resource providers to social enterprises – so that everyone can articulate their needs and resources on an equal playing field.

AVPN then became Liza’s go-to platform to gain guidance, refine ideas, and formulate a special pilot project together – a SE Development Toolkit. The online wizard will help SEs profile themselves based on their stage of development using Village Capital’s Venture Investment Readiness and Awareness Level (VIRAL) matrix. In profiling themselves against VIRAL, SEs can better identify their needs and be matched to a set of available resources. Likewise, capital providers can provide more relevant support to SEs who are at different growth stages. This framework helps various players to see the bigger picture and think more strategically about what is most valuable to the ecosystem.

More than just a toolkit

The opportunity to participate in the making of the Toolkit came at an opportune time for Jared. In a series of webinars and engagement modules led by AVPN members, Jared was learning how to do less to achieve more by focusing on ‘the right things’. It was not just the realisation that he could now turn ideas into action or more easily apply for grants, obtain pro bono legal services or articulate a sound finance management to investors; he had gained a community. “AVPN and Credit Suisse have embraced us by bringing us into a community that strives to build trust,” remarks Jared. “The conditions for success are already in place: 110% passion and the community built by AVPN and Credit Suisse.”

Indeed, the community is the key reason in shaping the SE Development Toolkit into a vibrant and dynamic tool that is sparking the interests of fellow AVPN members. “AVPN is not just a platform that makes connections and offers insights,” says Liza, as she reflects on her journey with AVPN. The whirlpool of members and social investors in the wider network has brought forth enthusiastic partners who are willing to provide their expertise and contribute to the Toolkit of resources. Partnering with Village Capital to share their VIRAL matrix and adapt it to a more localized, Asian context for social investment was a first step.

Swisscontact is another example. As it turns 60 since its founding year, Swisscontact has identified core challenges investors and social enterprises face in developing a pipeline of investment-ready projects. To de-risk investments and help entrepreneurs secure funding, Kevin Robbins, Director of Operations, knows that tailored social entrepreneurship support is crucial. “A lot of companies know they need help, but they do not know how to get help,” says the team leader for the Regional Investment Support for Entrepreneurs (RISE), a USAID-funded project. Identifying the right things to focus resources on and the channels that delivers relevant support are key.

When Kevin found out about the SE Development Toolkit that AVPN and Credit Suisse were piloting, he was very excited. “AVPN is taking the lead on the digital platform and it is on the right track in making sure everyone is connected with each other.” Indeed, a level of transparency is required in this ecosystem to ensure the Toolkit is utilized successfully. “The Toolkit fosters a kind of candidness, not only through the SE self-assessment exercise, but also between partners, resource providers and across the community.” In just a matter of weeks, Swisscontact has worked with two SEs under the project by matchmaking them with experts in digital consultancies who can provide support in their operational strategies.

Join the movement

The Toolkit is just the start of our journey in helping Social Purpose Organisations thrive. What makes the Toolkit unique, though, is its ability to break down boundaries between supply and demand. Being a neutral platform with diverse players in its membership network, AVPN has worked in this pilot with individuals and organisations from very different backgrounds. This diversity enables the platform to identify angles, gaps, and foster unique partnerships that are otherwise unimaginable.

Join the AVPN Conference and attend the Deal Share Live session on investment readiness to learn more and join us in this exciting journey.


About Author

The AVPN Marketing and Communications team is headed by Mercedes Martin and Amanda Kee.

Mercedes brings a wealth of marketing and content production experience to AVPN. She has led successful content marketing campaigns for global brands in Asia as well as for international NGOs and multilateral donors in Africa. Mercedes believes authentic content and good story telling are key to setting your brand apart.

Amanda works on a wide-range of content creation strategies and implementation, from social media management to writing and editorial assignments to PR campaigns.