Meet Pai!


Sangeetha Watson


Co-Authors: Faye Goh & Neha Goyal

4 min read

He uses sustainable tourism as a tool for community development and empowerment across communities who would otherwise have been exploited by the unforgiving tourism industry.

What inspired you to start Local Alike?

I was born in a very small village and grew up in poverty. My parents always reminded me that I had two possibilities in life, either get higher education or be a labourer. I studied hard and eventually got a job as an Engineer in a German company. After 3 years working in the company, I took a month off to travel across Myanmar and India. During my travels, I saw so much inequality and it felt like a reflection of my own childhood. That inspired me to study Sustainability Management and I eventually took on an internship at Mae Fah Luang Foundation.

During my two-month internship, I worked on developing a homestay business plan and found that tourism practices in Thailand were terribly unsustainable. Villagers were being taken advantage of and neither tourist nor villager benefitted.

This inspired Local Alike. I tried to sell the idea to tour companies but they were not interested in our packages. So, we started our own tour company to build the capability of villages to manage their own tourism and bring the right kind of travelers into the village. We also set up a community-based development fund to solve problems like simple waste management, environment, healthcare or infrastructure problems.

Local Alike has been around for 9 years, what are the challenges you have faced over time?

Initially, I had two main problems. One was designing an equitable business model that ensure villagers feel a sense of ownership, and the second was raising capital. It was a challenge to get investors on board because they didn’t understand why we had to spend so much time working with the community, especially given that we could not promise them market-level returns.

I decided to go about this a different way – by joining competitions. When we win we get both capital and media publicity! We are fortunate to have won many competitions like the Banpu Champions for Change Challenge and the DBS Social Ventures Challenge.

For the last 3 years, we have been making a profit. But, we need to ensure that the tour teams operate efficiently and effectively by continuously communicating, both internally and externally, what Local Alike represents.

I think the next challenge will be expanding our work across 130 communities, and 300,000 villagers and helping them market their tours and develop their economic sustainability. That’s why we introduced Local Aroy (Aroy translates to delicious) in July 2019. We want to work on food business in local villages so that local village chefs can offer delicious menu and cooking classes to urban dwellers.

What keeps you inspired?

By tapping into local expertise, we see a potential for Local Alike’s tourism model to tackle bigger problems like communities mired in drug trafficking and conflict and slum areas. We hope to expand our impact from village level to the district level, ensuring that the village is sustainable in running their tourism business.

We want to see Local Alike as the leading social enterprise in Thailand and maybe even the first social enterprise to be listed on the stock market in Thailand. From Local Alike to Local Aroy, we are excited to continue building Local ‘Something Else’ in the future!

Look through Local Alike’s Deal Page and reach out if you wish to explore how you can collaborate to further their cause!


A. Environmental Stewardship
To protect the environment, we organize programmes like mangrove nursery and Reforestation, Coastal and River Clean-Up, Community Based Environmental Solid Waste Management, Environmental IEC Campaign and Eco-Academy

B. Food Security and Sustainable Livelihood
To ensure a sustainable livelihood for the community, eco-tourism include Buhatan River Cruise Visitor Center Buhatan River Mangrove Boardwalk are run by the community. Others include Organic Vegetable and Root crops Farming, Vegetable and Root crops Chips and by-products Processing and establishing a Zero waste store.

C. Empowered Communities
To empower the community, we provide product and Agri-Enterprise Development Training, Immersion and Learnings Exchange Program, Earth Warrior Training and Community Based Social Entrepreneurship Training


Sangeetha Watson

Sangeetha Watson builds on her research experience and sector know-how to lead the methodological design of research projects and steer the quantitative and qualitative data collection process at AVPN. She is also a contributing member of the AVPN Academy and is involved in developing content and curricula for Asia's first online learning platform for both new entrants and advanced social investors. Prior to joining AVPN she worked at the Centre for Biomedical Ethics at the National University of Singapore (NUS) doing qualitative research on matters relating to pandemic preparedness and genetic data-sharing. She hopes to empower marginalized communities and support participatory models of development through research and knowledge production. She loves learning about people, ideally over a cup of coffee or chai. Sangeetha holds a BA in Sociology from the National University of Singapore and an MA in Global Development from the University of Leeds.

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