Turning the growl of hunger to a purr of sustainable nutrition


Christina Ameln


4 min read

When my stomach growls from hunger, I walk to the fridge, open the door and take whatever looks good. I know that for many people in the world, this is a dream. They have no fridge, little food and no way to ease their hunger pains.

Lack of nutrition is one of the most serious issues in the world today and has important consequences for many different sectors. For example, it hinders education because it reduces the ability of children to learn; it limits livelihoods because malnourished adults – or adults that were severely malnourished as children – have less capacity and energy to work; and it damages health care as by blocking patient responses to treatment. In fact, basic nutrition-related interventions have positive impacts on a range of other development interventions.

As part of its Breaking Boundaries theme, the AVPN Conference 2019 wants to understand why nutrition remains an underfunded issue. It is seeking to improve collective concern for and understanding of this issue among conference participants. Currently malnutrition remains a neglected area of global health and development, accounting for less than 1 percent of global foreign aid.

Some of the organizations participating in the AVPN 2019 annual conference are working hard to address malnutrition in Asia. They aim to create an environment in which all communities have access to appropriate nutrition – and thus the opportunity to reach their full potential. This article highlights some of these efforts.

Nutrition is Good Business

“Investing in nutrition is good business” says Anand Sundaresan, Regional Vice President, APAC, Human and Health Nutrition, “Every year, it is estimated that countries can lose up to 3% of GDP as a result of micronutrient deficiencies, because of the negative impact on health, learning ability and productivity”. DSM, a global purpose-led, science-based company specialising in ‘Nutrition, Health & Sustainable Living’ works at achieving better and more sustainable nutrition for all.

By offering innovative solutions that are backed by scientific evidence and tailored to the needs and context of specific target groups, DSM works with partners to ensure nutritious solutions that are affordable and scalable. These include, for example: post-harvest rice fortification; maternal supplementation; and affordable, nutritious and accessible packaged food.

Sundaresan confirms: “Nutrition interventions have a payoff: for every dollar spent on reducing stunting, there are savings estimated up to USD 166”. He further emphasises that: “At DSM, we believe that a strong society is more than just a strong economy; the objective must be a healthy, functioning society for all”.

More money for nutrition, more nutrition for money

The Power of Nutrition, an innovative charitable foundation, works on helping to end the cycle of undernutrition and to drastically reduce stunting; it has a specific focus on improving mother and child nutrition. “We build collaborative partnerships that enable us to co-finance national programmes that are designed to tackle undernutrition in the critical first 1,000 days of life. One way that we do this is by convening effective partnerships under a single programme working towards systemic and sustainable solutions, to avoid undertaking lots of small and undercoordinated projects”, says CEO, Martin Short.

Its unique financing structure model works across sectors by using new private sector finances to unlock committed public sector resources. This enables the foundation to multiply the new funding it raises by at least four times, thereby maximizing the total investment in these nutrition programmes. Short underlines: “We are committed to not only raising more money for nutrition, but also achieving more nutrition for money!”

The Asia region still bears the greatest burden of undernutrition which “…it remains the underlying cause of 45% of child mortality” confirms Short. “Improving nutrition requires new investment”.

An Approach on Collaboration

Collaboration is key in moving the nutrition discussion forward. Kellogg describes itself as a purpose-driven organisation, a company with a heart and soul. As the world’s largest plant-based food company, the have been on a 100+ year journey to positively impact people and they planet through their foods. In the last 10 years alone, they’ve provided 3 billion servings of food to people in need through their flagship programme Better Days, fighting hunger in communities across the globe.

Rebecca Boustead, Head of Corporate Communications, Government Relations and Public Affairs, Kellogg Asia Pacific, says: “We are looking to find ways to increase our impact through partnerships and collaboration. Effective partnerships are critical to delivering measurable, tangible contributions that address the hunger issue. We know that kids who eat breakfast have improved cognitive performance, particularly in the domains of memory and attention, and the effect is even larger in undernourished children”.

Through the AVPN network, Kellogg has found like-minded partners that play to each other’s strengths. An example is “Bright Start for Better Days” in India. The pilot, launched in 2018, now feeds 2,000 children breakfast five days a week, with the aim to scale up later this year.

Boustead is crystal clear: “The more people from different backgrounds that we bring together to brainstorm solutions, the more likely we will be able to sustainably solve issues like hunger”.

To engage in and contribute to the discussion, join these speakers at the AVPN Conference 2019 nutrition related sessions.


A. Environmental Stewardship
To protect the environment, we organize programmes like mangrove nursery and Reforestation, Coastal and River Clean-Up, Community Based Environmental Solid Waste Management, Environmental IEC Campaign and Eco-Academy

B. Food Security and Sustainable Livelihood
To ensure a sustainable livelihood for the community, eco-tourism include Buhatan River Cruise Visitor Center Buhatan River Mangrove Boardwalk are run by the community. Others include Organic Vegetable and Root crops Farming, Vegetable and Root crops Chips and by-products Processing and establishing a Zero waste store.

C. Empowered Communities
To empower the community, we provide product and Agri-Enterprise Development Training, Immersion and Learnings Exchange Program, Earth Warrior Training and Community Based Social Entrepreneurship Training


Christina Ameln

Christina Ameln believes in the power of connections to maximise sustainable impact. Christina is currently working as the Director, Insights & Academy and was previously working as a Project Director and Vietnam Advisor for AVPN. She manages the AVPN annual signature event the AVPN Global Conference collaborating with the host partner and leading the internal teams across its 34 markets for a top notch delegate experience and to create further action on positive impact in Asia. The Kuala Lumpur 2023 was the most successful conference to date with over 1300 delegates from 44 countries in which AVPN facilitated over 9,000 connections, and curated 103 sessions. Christina is now working on the Abu Dhabi edition for an even more successful gathering in April. As Vietnam Advisor, Christina guides member companies through their AVPN continuum of engagement and creates meaningful connections for greater impact on social and environmental issues. Also a Sustainability Strategist and Advisor, she supports companies to future-proof by integrating sustainability into their business models. She has worked with corporates; and multilateral and non-profit organizations in Asia and Europe. Prior to consulting and project managing, she was at publicly listed hygiene and forestry company SCA (now Essity and SCA) and drove the company’s CSR engagement internally and externally as CSR Director; and at Hifab International, a consultancy and project management company, Ameln worked as a CSR Specialist. As Senior Manager, Corporate Strategies & Member Services at the Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria (GBC), a not-for-profit corporate membership organization, she worked at mobilizing the private sector in the fight against the three pandemics. This was led by the late Ambassador Richard Holbrooke, former United States Ambassador to the UN and President Obama’s former special Representative for Afghanistan and Pakistan. Christina has an MBA from Nottingham University and a BBA from the University of Kent at Canterbury. A life-long learner, and to focus energy on other items during the height of COVID-19, she consolidated her learning with an online course with Cambridge University Institute for Sustainability Leadership on Business & Climate Change: Towards Net Zero. She has sat on the Board of Trustees for the UK headquartered Global Girl Project working on leadership for girls in the Global South from 2021-2023; and on the Board of Advisory for Vietnamese NGO LIN Center for Community Development from 2018-21. Christina writes and talks regularly on sustainability on various platforms such as the Vietnam Investment Review; and was profiled in July’s issue of Forbes Vietnam and BBC News Vietnamese on COP26 in 2021. In building the Vietnam sustainability ecosystem, she also encourages experts to share their thoughts on her blog platform Sustainable Vietnam. Fun fact: Christina is also the author of the Aya & Bobby illustrated children’s books on travel and discovery.

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