What the Big Donor Can Learn from the Not-So-Big Donor, and Vice-Versa


Jenny Santi


Adapted from The Giving Way to Happiness: Stories & Science Behind the Life-Changing Power of Giving, by Jenny Santi. Tarcher Penguin Random House, 2016

TGWTH new coverThe mega-rich donated impressively large amounts in 2014, with the 10 largest single donations totaling $3.3 billion. Businessman Ted Stanley gave $650 million to the Broad Institute for research on mental health – making him only second largest donor of the year. The top slot went to Ralf Wilson Jr., a Detroit businessman who bequeathed $1 billion to his own charitable foundation.

Although these figures are startling, to most of us they are hardly inspiring. That’s because the sums involved are far too unachievable for anyone but the 1% of the 1%. Nevertheless, because of the scale of their giving, big-ticket donors generate a large amount of knowledge that we can all learn from and access to be more intelligent, informed and impactful in our giving.

So what can the person of not-so-great means learn from big-ticket philanthropists who have given very large amounts to charity?

  1. Take the time to identify the issue you want to address. Chances are there are several different charities that are working towards that same issue. Compare those different organizations and their strategies before making a gift.
  2. Do some background research – read up on the issue, consult with other donors, and meet people working to make a difference.
  3. Make philanthropy a family bonding activity – discuss it in family meetings, or simply at the dinner table.  
  4. Evaluate and assess your impact in the end.

On the other hand, big-ticket philanthropists can also learn valuable lessons from people of average of little means.

  1. Get off the ivory tower. Be closer to the problem that you are seeking to solve. Meet the people you are trying to help, walk around the community you wish to uplift, and do it without an entourage.
  2. Do not focus on strategy at the expense of agility. If the strategy you identified does not work, be open to change.
  3. A well-written proposal does not equate to a well-executed project. Sometimes you just have to trust your gut.
  4. Do not lose sight of the original motivation to give – which most likely stems from the heart.

According to Jane Wales, CEO of the Global Philanthropy Forum, “What has been true throughout millennia is that the poor give even more generously than the wealthy. There is a place for all of us in between.” Philanthropy is both a science and an art, and effective philanthropy involves both the heart and the mind. We can all learn from each other as we set about trying to make the world a better place.

The Giving Way to Happiness: Stories & Science Behind the Life-Changing Power of Giving is available in leading bookstores in Asia. You may also purchase it thru Amazon.


A. Environmental Stewardship
To protect the environment, we organize programmes like mangrove nursery and Reforestation, Coastal and River Clean-Up, Community Based Environmental Solid Waste Management, Environmental IEC Campaign and Eco-Academy

B. Food Security and Sustainable Livelihood
To ensure a sustainable livelihood for the community, eco-tourism include Buhatan River Cruise Visitor Center Buhatan River Mangrove Boardwalk are run by the community. Others include Organic Vegetable and Root crops Farming, Vegetable and Root crops Chips and by-products Processing and establishing a Zero waste store.

C. Empowered Communities
To empower the community, we provide product and Agri-Enterprise Development Training, Immersion and Learnings Exchange Program, Earth Warrior Training and Community Based Social Entrepreneurship Training


Jenny Santi

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