Expanding its sustainable lifestyle concept store with a franchise model to support an integrated supply chain of small producers, farmers and women producers in ASEAN


ECHOstore Sustainable Lifestyle

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Social causes


SDGs covered

Endorsed by

IISLA Ventures Ltd

Market of Implementation

  • Philippines


SUPPLY CHAIN: Farmers and small producers cannot reach markets that can offer better margins; our development programs guide them to plant high value crops, value-add their produce under a Shared Service Facility at community space. MARKET: Fast food is what the urban landscape offers. City dwellers are often given no choice but to eat unhealthy food. The green footprint of importation of food and products because small farmers and producers cannot get their products to markets CAPITALIZATION requirements to expand the brand into a national/ASEAN franchise model, with supporting shared service facilities with selected communities on the ground following the ECHO guidelines. OPERATIONS: The founders want to step back from day-to-day operations and focus on franchising and strategic development of the integrated supply chain of food and products in the Philippines and Asia. BRAND: A recognized impact brand in APEC/ASEAN for the sustainable green lifestyle that can be expanded in ASEAN.


The ECHOstore group wants to leverage on its ten year brand’s integrity and social impact to its nation-wide community supply chain network and ASEAN region.  By expansion, this will increase markets for good, clean, fair food being produced by community sources, organic farmers and small producers. EXPAND ECHOCAFE to offer urban people healthy alternatives to eat and shop for food in an expanded franchise model with various food outlet formats (cafe, convenience to-go healthy snack bars). In the community space, put up SHARED SERVICE FACILITIES to support value-addition of farmers produce. EXPAND ECHOSTORE to ECHOWORLD (and online) in the ASEAN space as an umbrella store carrying other green brands around ASEAN that support the sustainable lifestyle. Target markets (Phase 2) includes Singapore, Cambodia, Malaysia, Myanmar, Indonesia.

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