AVPN Global Conference 2023 | 20 - 22 June 2023



Empowers micro-merchants and entrepreneurs in India through electronic payments and loans with zero upfront cost, no monthly rentals and risk assessment tools.



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Social causes


SDGs covered

Market of Implementation

  • India


India has 55+ million micro-merchants and small businesses but only 1.25 million swipe/POS machines. On a yearly basis these merchants transact $1600 billion dollars in transactions every year in India. Currently, these merchants have no alternatives to accepting cash. Most of these merchants cannot afford a POS machine due to the upfront cost and additional infrastructure requirement. Merchants with large transactions on a daily basis also struggle with rendering exact change, counterfeit notes and daily reconciliation being time-consuming. Lastly, with or without a POS machine, the customers have to meet the merchant to pay him in-person.

Nearly 98% of small & micro merchants have never received institutional finance and rely on the distributors or money lenders to finance them. In most cases, these micro-merchants are given loans at exorbitant rates by devious money lenders. These merchants are never catered by the banks and NBFCs as they do not have any credit history or collateral. In India, only 52.8 percent of individuals have a bank account and 22.1 percent have used a payments card. On the other hand, India is supposed to have 500 million Internet users by next year, with 314 million using the internet only through their smartphones. Therefore a combination of bank accounts and phones has the capability to provide cheaper and efficient access to payments and finance than the current approach of branches and ATMs.


ftcash enables businesses, merchants or home-based entrepreneurs in India with a feature phone or a smartphone to receive online payments securely, conveniently and cost-effectively. Our platform is built upon existing financial infrastructure of bank accounts of the merchants to create a real-time payment solution. We deliver a product ideally suited for SMEs, offline micro-merchants, remote businesses currently underserved by traditional payment mechanisms. We have removed entry barriers like upfront costs (of Point of Sale/Swipe Machines), monthly rentals, technical know-how, providing market for small businesses to sell & collect payments, manage & grow rapidly. We are converting cash to digital payments thereby creating unique transaction history which didn't exist earlier. We provide pre-approved advances/loans which can be disbursed at the click of a button and which can be uniquely paid back from their daily transactions, something like a daily EMI. While the proliferation of whatsapp and facebook has transcended from metros to cities and even villages we believe ftcash will be the enabler for them to accept electronic payments and access to institutional finance. We believe that it's time "The Missing Middle" comes of age and gets access to better health, education and nutrition through financial inclusion.

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