AVPN 2023 Global Conference | 20 - 22 June 2023 | Kuala Lumpur, Malaysia


Financial Foundations

We build customer-centric financial products for underserved, low-income women so they can support their families and achieve their dreams.


Good Financial

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Social causes


SDGs covered

Endorsed by

British Council

The British Council creates international opportunities for the people of the UK and other countries, and builds trust between them worldwide.

Market of Implementation

  • Hong Kong SAR China


Migrant domestic workers do everything they can to be successful. They courageously sacrifice and move abroad to pursue a better life for their family. And yet, many fall into a financial situation that leaves them worse off.

It starts with a simple cycle. Each month they earn and send. They receive their salary and more than 50% gets sent home to cover the basic necessities of their immediate and extended family.

Every few months, however, they encounter a moment which throws their financial life into disarray. It could be an unexpected medical issue of a family member, or a natural disaster. Migrant domestic workers shoulder these responsibilities. Savings quickly get depleted.

In addition to these moments of stress, migrant domestic workers also have the same dreams that we do: to set up a business, to buy land, to buy a home, pay for the wedding of their daughter, or pay the tuition for their nephew.

Mainstream financial institutions overlook migrant domestic workers as a customer segment. In that vacuum, predatory providers have stepped in to exploit migrant workers for profit. With no other option, migrants are left with financial products which are expensive and not tailored to their unique needs.


We start with deeply understanding the needs of migrant domestic workers. We then build a simple app which makes it easy and fast for migrant domestic workers to engage in healthy financial behaviour.

Our vision is to be the dominant platform where migrant workers can access a variety of custom financial products all in one place, alongside financial education content.

As a licensed lender, our first product is a personal loan which is remitted home for productive purposes such as education or establishing a small business.

Over time, we are adding additional financial products to serve the needs of each stage of the migrant journey.

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