Magwai Reef-Safe Sunscreen

MAGWAI Reef-Safe Sunscreen was launched to raise awareness about how mainstream sunscreens are toxic to coral reefs, and to help make reef-safe sunscreens accessible to the Coral Triangle.

By

Magwayen Organics, Inc

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Social causes

Beneficiaries

SDGs covered

Endorsed by

Philippine Development Foundation

Market of Implementation

  • Philippines

Problem

Specifically we want to address threat to marine biodiversity by protecting the corals, home of marine species. This is even more critical to address in the Philippines because it sits at the heart of the Coral Triangle, home to the center of marine biodiversity in the world. While the Coral Triangle houses less than 2% of oceans globally, we house around 76% of coral species and 37% of fish species. Conservation of the corals reefs is also critical because corals serve as nurseries for marine life that human livelihood and food supply depend on.

Solution

The MAGWAI brand intends to raise awareness about how mainstream sunscreens contain chemicals that are toxic to coral reefs. The MAGWAI product offers beach goers a reef-safe alternative. It is designed with natural ocean-loving ingredients that also keep us safe from sun damage. In addition, to be true to our cause of mindful consumption, we ensure that the other aspects of the consumption of product are also sustainable, examples: (1) For our e-commerce channel, instead of using the plastic of typical couriers, we partnered with a courier that allowed us to use our own non-plastic eco-friendly packaging. (2) To help keep plastic out of the ocean, we are initiating a collection effort of empty MAGWAI tubes from the consumers through our retail partners, and partnered with another eco-conscious business to recycle them.

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