The refill stations are set up in local pushcarts and in mom-and-pop-stores (Warungs) providing sellers and Warung owners an additional source of income and allowing them to compete with mini markets and supermarkets that have been cannibalizing their business. Our sellers are able to earn an income that is above market, and our Warung partners are able to increase their customer base and sales through the new offering.
We offer a discount to our low-income customers who save 10 – 50% as compared to sachets. Low-income customers oftentimes pay a so-called “poverty tax” for everyday needs in small portions. We give them an alternative where they can pay a low per ml price, and still have the flexibility of buying in small portions, and the ability to dose with our reusable containers.
Our solution directly provides an alternative to the sales of FMCGs through sachets, thereby reducing the use of petrochemicals to make the packaging and the concurrent energy use. Given the significant use of petrochemicals to create plastic (1.8 billion metric tons per year as per a study by UC Santa Barbara) this represents a significant reduction of CO2 from the atmosphere.