AVPN Global Conference 2023 | 20 - 22 June 2023


Tobacco Control Policy in Southeast Asia

To support ASEAN governments and civil society organizations to effectively implement tobacco control policies and to counter tobacco industry interference in policy making and enforcement.


Southeast Asia Tobacco Control Alliance (SEATCA)

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Social causes


SDGs covered

Endorsed by

Bill & Melinda Gates Foundation

Market of Implementation

  • Brunei
  • Cambodia
  • Indonesia
  • Laos
  • Malaysia
  • Myanmar
  • Philippines
  • Singapore
  • Thailand
  • Vietnam


Tobacco remains a significant global health threat, causing over 8 million deaths every year. Most of these preventable deaths occur in low- and middle-income countries, where smoking prevalence is high and the tobacco industry is deeply influential. Tobacco use also has significant economic implications, costing an estimated US$ 1.4 trillion in health expenditures and loss of productivity. The ASEAN region is home to 122 million smokers, over half of whom reside in Indonesia alone (65 million).

Tobacco control has long been an issue of critical importance globally. The influx of e-cigarettes is expanding the landscape of tobacco use and addicting ever-growing numbers of youth who are easy and lucrative targets for the tobacco industry. E-cigarettes are falsely touted by the tobacco industry as less harmful alternatives to regular cigarettes, but a growing body of evidence is showing that e-cigarettes are harmful and should not promoted as safer alternatives.


Continued, coordinated, and intensified actions must be taken now by governments and civil society to invest in tobacco control measures and counteract the harms being inflicted by the irresponsible, profit-motivated tobacco industry.

We need to:

Establish tobacco tax systems that more effectively reduce tobacco affordability and discourage consumption.
  • Strengthen national policies and enforcement of smoke-free environments.
  • Increase awareness on the harms of tobacco use through prominent pictorial health warnings and the implementation of plain/standardized packaging on tobacco products.
  • Strengthen laws/policies banning tobacco marketing, including tobacco industry sponsored corporate social responsibility activities.
  • Conduct regional campaigns to de-normalize the tobacco industry and increase awareness of tobacco industry tactics among governments, civil society, and the general public.
In addition, tobacco use is a main risk factor for chronic, non-communicable diseases, which often affect the elderly. Tobacco tax revenues that finance health promotion and health care services also benefit the elderly. Thus, they would benefit from effective tobacco control measures.

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