Gift-It–Forward, social enterprise in Singapore, is an online invitation and gifting platform with a charitable twist. It uses technology to connect people to charities through celebrations. It allows users to invite friends and family to raise funds for a local charity and a gift that is meaningful to them. Gift-It–Forward pools together the funds and splits it between the charity and the host. It helps users also reduce the carbon footprint of their parties by reducing waste from unwanted gifts and gift wrap. By empowering people to share their joy and privilege with others in need, Gift-It–Forward aspires to change the way people celebrate.
Gift-It–Forward aims to grow its charitable impact by expanding user base via marketing, making digital upgrades, and expanding internationally. It needs budget to hire a team and launch marketing.