Educational Initiatives (EI) is an educational research company founded in 2001 and based in India. Over the last 16 years, it has designed and administered international, national- and state-level assessments in math, language, science, and social studies. It has also developed and implemented an adaptive learning software that personalizes instruction for children to learn language and math in vernacular languages. EI has expertise in both pedagogy and technology. The team a mix of PhDs, experienced teachers, researchers and bright young talent. This team does fundamental research on how students learn and develop questions and learning modules in-house. They also study the data emanating from Mindspark (our personalized learning software) to analyze student misconceptions and strengthen the way children learn. EI has built Mindspark on a strong foundation of understanding students’ errors and misconceptions and proven ways of remediation.