LooLa was crowned Singapore's most sustainable SME in 2016 and 2017, and the world's most responsible tourism operator in London (2015). When our cook's 1-year-old daughter died on account of bad sanitation at her home, it propelled us into action. So in 2016 we used our eco accolades to put together an alliance of our guests and world-class universities + companies to (cost)optimize a rural sanitation system pioneered by UNICEF. In 2019 we successfully completed this project; the result was called the Safe Water Garden (SWG). A few months later, the Indonesian government recognised the SWG as part of its national standards, *making the SWG officially the world's most cost-efficient sanitation system*, and putting safe sanitation within financial reach for everyone. Our aim: to get safe sanitation to every villager in the world. How? By taking key enabling steps these coming 12 months.