SUGRUVI, founded in 2007 as a non-profit organization, offers a comprehensive support system throughout the cassava value-chain. SUGRUVI organizes small-scale cassava farmers into village clusters. It establishes demonstration farms to promote planting of high-yielding varieties and to train farmers in new farming technologies to increase yields. By providing credit, SUGRUVI helps farmers partially defray production costs. During harvest, farmers are able to use mobile post-harvest equipment of SUGRUVI to add value to the crop and use SUGRUVI’s vehicles to bring dried cassava chips to the warehouse. SUGRUVI provides access to markets by purchasing cassava at a 31% premium relative to small middleman traders. It also contributes 1.5% of revenue to a “community fund” (managed by village leaders) to support farmers’ emergency needs.