The/Nudge was founded in 2015 with a vision to alleviate poverty, sustainably and scalably, in
India. To achieve this, we designed a Program in Life Management, where we train students in
vocational and foundational skills in residential Gurukuls, place them in jobs with progressive
career paths, and offer lifelong support to help them navigate life and career challenges, thus
helping them break out of the cycle of poverty. Through the Gurukul program, our goal is to pull
100,000 students out of poverty.