Scaling India’s ‘Learning to Earning’ Calibre through Improved User Engagement
With over 980 million mobile subscribers in India, mobile devices offer the prospect of high penetration and access to affordable and quality education and earning opportunities at scale.
The GMC Calibrator is a Six-Month Blended Accelerator Program launched by Gray Matters Capital in April 2018 with a specific focus on enhancing User Engagement through product optimization of mobile based platforms based on understanding and implementing end-user ‘Behavioral Design’.
It is for organizations imparting education, skill building, facilitating opportunities at economic activity and bridging gender gaps in education and workforce participation.
Objectives
With ‘Self Learning to Self Earning’ as its guiding theme, the GMC Calibrator looks to offer one-on-one customized expertise for scalable edtech enterprises that address the following challenges that currently plague India’s education system:
- The User Engagement Conundrum of Self Learning Apps – As one of the biggest problems confounding the edtech industry, course completion rates stand at under 15%
- Teacher Shortage – 18% positions of teachers in government-run primary schools and 15% in secondary schools are vacant nationwide
- Poor Learning Outcomes – In 14-18 years age group, only 43% able to do a simple division correctly, while 47% of 14-year-olds could not read a simple sentence in English (Source: ASER study 2018)
- Skilling for Jobs of the future – Only 4.69% of the total workforce in India has undergone formal skill training as compared to more than 50% across the developed countries in the world.
- Demographic Dividend or Liability? – An estimated 250 million youth will enter the Indian workforce. But how employable will they be?
- Gender Gap in Education and Workforce Participation – The number of girls dropping out of formal education increases as they grow older. Indian women above the age of 15 employed in our workforce is only 25 per cent.
- The User Engagement Conundrum of Self Learning Apps – As one of the biggest problems confounding the edtech industry, course completion rates stand at under 15%
- Teacher Shortage – 18% positions of teachers in government-run primary schools and 15% in secondary schools are vacant nationwide
To apply, click here.
