In a world driven by rapid technology evolution, e-commerce has grown to become one of the most salient and timely opportunities for businesses to connect and build lasting relationships with consumers. The rise of e-commerce has brought about unprecedented experiences for consumers through a plethora of online channels that traditional brick-and-mortar retails were unable to provide.
But do we have the best practices in place to help navigate the complex food e-commerce supply chain?
Based on a survey done by the Codex Committee on Food Labelling (CCFL 44)2, a majority of the 188 Member Countries indicated that there are currently no international regulations that specifically relates to internet sales or e-commerce for food products. Only a few countries such as China and India have developed specific regulations for food e-commerce, though there are still gaps in the regulations yet to be addressed. This ambiguity in both international and national regulatory requirements translates to a lack of clear guidance and actions to regulate online food sales especially for cross-border transactions, which potentially poses food safety and quality challenges.
At this session, FIA is bringing together a diverse range of players along the food e-commerce chain to share insights and case studies, as well as discuss the roles and responsibilities of the numerous stakeholders necessary to build a cohesive framework to drive successful food e-commerce in the region.
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