The Corporate Impact Series is designed for corporates seeking to strengthen the credibility, resilience, and strategic value of their social impact efforts. Through a series of virtual sessions, the programme brings together corporate leaders, CSR practitioners, and ecosystem partners to explore how organisations can move beyond compliance-led CSR towards impact that stands up to scrutiny.
Session #1: Communicating Under Pressure: Clarity When It Matters Most
In moments of disruption – whether a global pandemic, a humanitarian emergency, or a climate-related disaster – organisations are required to communicate under intense pressure. Timelines are compressed, information is evolving, and public scrutiny is heightened. In these situations, communication becomes a core operational capability, not just a supporting function.
Communicating effectively in such environments requires a distinct skill set that is not typically part of the corporate CSR or communications toolkit. It demands clarity in uncertainty, discipline in messaging, and the ability to respond in real time, often across multiple stakeholders, channels, and narratives simultaneously.
This webinar focuses on how communication operates in high-stakes environments. Through real-world examples, the session will examine how Corporate Social Impact leaders can communicate to inform, reassure, and mobilise action, as well as how missteps in tone, timing, or messaging can undermine both trust and impact.
Participants will gain a practical understanding of what effective communication looks like when it matters most – from handling live media engagements and shaping messages in real time, to aligning communications with rapidly evolving on-the-ground realities. The session will also translate these lessons for a corporate context, exploring how companies can build the same clarity, responsiveness, and coordination into their own communications during moments of disruption .
Designed for corporate leaders across communications, CSR, and sustainability functions, this session offers a grounded and timely perspective on how organisations can communicate with purpose, precision, and responsibility when the stakes are highest.
Session Details
- Date and Time: 28 April 2026, Tuesday | 11:00 AM-12:30 PM IST
- Format: Virtual via Zoom
We invite you to express your interest in joining our exclusive, invite-only event. While participation is limited to select guests, you are welcome to express your interest in joining.
