AVPN Global Conference 2023 | 20 - 22 June 2023

Days
Hrs
Mins
Secs

Greenwashing: Time to Stop the Spin Cycle

By UN Global Compact Academy

MARKET

Online

Date & time

(PST)

11 March 2024

6:00am

-

22 March 2024

2:00pm

About this event

This course is designed to equip marketing and communications professionals with the knowledge and skills to identify pitfalls in communicating about environmental, social, and corporate governance (ESG) topics and to avoid greenwashing. Learn from a range of experts and from your peers, about what a good ESG narrative looks like and your role as communications and marketing professionals in creating a better world.

To drive efforts to achieve the Sustainable Development Goals, it is critical that businesses adopt sustainability reporting, and that people everywhere have access to relevant information about businesses’ sustainability practices. And with both the Australian Security and Investments Commission (ASIC) and the Australian Competition and Consumer Commission (ACCC) targeting environmental and sustainability claims as a current enforcement priority, the topic of “greenwashing” has never been more important for Australian businesses.

The course is a self-paced learning journey in two modules, to be completed over two weeks.

What you will learn

You will learn:
  • To unleash the potential of the marketing and communications community to contribute to a better world
  • How to identify examples of greenwashing
  • Strategies to avoid greenwashing
  • The foundations of sustainability
  • Ways talk to others in your business about greenwashing and how to avoid it.


You will gain: 
  • The ability to avoid false and misleading statements and claims in the context of sustainability
  • Confidence to create communications and marketing strategies that deliver positive ESG outcomes
  • Certificate of completion.


Peer-to-peer networking: Connect and network with your peers through the interactive learning platform in a live private discussion group facilitated by the UN Global Compact Network Australia team.

Format: Self-paced learning journey completed anytime during the two weeks.

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