To shift or not to shift, that is the question.
In 2013, when Mr. Andrew Buay was appointed to lead Singapore Telecommunications Limited’s (Singtel) CSR arm, he thought about transforming Singtel’s approach to corporate social impact. While the company’s CSR work – focused mainly on cash funding – was rated highly and achieved favorable results, Mr. Buay wanted to be ahead of the curve: he envisioned a future for Singtel’s CSR where creating shared value with internal and external stakeholders would be the cornerstone of his corporate sustainability approach.
He knew that the transformative shift was not going to be easy – it appeared to be fixing what wasn’t broken. Undoubtedly, it would require discussions with Singtel’s board of directors and senior management to address the advantages and disadvantages of Mr. Buay’s proposal. Would the transformative shift be worth it despite possibly requiring a bigger budget and the risk of a reduced brand exposure for Singtel?
In this interactive learning session, we focus on the praxis of transforming CSR from a “charitable donation” model to a corporate sustainability model. Using Singtel’s experience as a case study focus, AVPN will bring together CSR executives and professionals in an insight-sharing virtual discussion guided by a facilitator, and graced by Mr. Andrew Buay himself to impart Singtel’s CSR transformation journey.
This live module is organised under the AVPN Academy’s Corporate Social Impact Centre (CSIC).
Through this session, participants can expect to:
- Interact with like-minded leaders who are spearheading changes in their respective CSR organizations;
- Gain a deeper appreciation for the challenges ahead in leading and managing strategic shifts in CSR practice; and
- Get to relate the discussion to your own leadership experience and reflect on what could be incorporated in your own CSR practice.
This session is held on an invitation-only basis. If you are a corporate-type member with AVPN and are interested to find out more, please contact our team at [email protected].
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Andrew Buay Vice President/Talent Coach, Singtel Group Corporate Sustainability/Optus Talent and Leaders Andrew is Vice President of SingTel Group’s Corporate Sustainability and a Talent Coach to over 140 of the Optus Talent and Leaders. He is also a mentor to several start-up founders and CEOs in the Singtel Group’s regional social innovation programme, Future Makers, developing technologies to address societal issues.
Prior to this, Andrew held various senior positions across the SingTel Group in Singapore, Australia and the Philippines, including being the Acting Vice President for Optus HR earlier this year to oversee the company’s people pandemic response. Between 2007 and 2013, he was the Optus Chief Information Officer, Managing Director for Optus Technology and Products Division, Managing Director for Optus Products and Delivery Division, and Managing Director of Optus Wholesale and Satellite Division. Andrew was the Chief Operating Advisor at Globe Telecom from 2003-2007, SingTel Group’s mobile associate in the Philippines, and has also held various other senior management positions in the SingTel Group.
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