Shaping a Sustainable Post COVID-19 World: The Corporate Perspective

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COVID-19 pandemic is an unprecedented global crisis. The crisis has impacted almost every nation. Caught off guard, nations, organizations and sectors are reeling from its impacts  and several small and large organisations are likely to face an existential crisis.

The not for profit sector in India is dependent on funding from individuals, corporates and philanthropies. In the economic uncertainty caused by the pandemic, funding support for the sector is contracting. Corporates, a key source for funding for non-profits, have had to divert funds towards other COVID-19 response channels – PM CARES Fund, CM relief fund, etc. Shrinking CSR budgets for next year will impact non profit operations and many smaller organisations may struggle to remain afloat.

Given the prolonged nature of the current crisis, the path to survival and sustainability for non-profits will need a fundamental reimagining of their strategic and operating models. COVID-19 has forced most organizations to pivot and adapt. Non-profits will need to do the same so that they continue to play a crucial role in delivering impact effectively and at scale.

In this webinar, listen to our members Hindustan Unilever Foundation and Sterlite Tech Foundation, on what systematic changes they have brought in their giving strategies, to ensure sustainable post-COVID-19 world.

Key Takeaways

• What is the onus on foundations/CSR in their partnerships with NGOs in these times?
• How can foundations/CSR enable NGOs to adapt their organisational and programmatic strategies to respond to the needs of the hour and emerge stronger from the current crisis?
• How can foundations extend support beyond financial grants?

Reshma Anand, CEO, Hindustan Unilever Foundation Reshma leads HUF’s growing footprint across the country through programmes that deliver water numeracy, conservation, citizen-led water governance and behavioural change in water use amongst farmers. She is the founder of two social ventures including an advisory firm on sustainable social responsibility and an accelerator for micro entrepreneurs. Reshma’s worked extensively with non-profit organizations and philanthropists on programme strategy, impact assessment and leadership development. She is an economics graduate from the University of Delhi, an MBA from IIM-Bangalore, an Aspen Fellow and a TED India Fellow.

Akanksha Sharma, Head- CSR and Sustainability, Sterlite Tech Foundation Akanksha Sharma currently leads CSR and Sustainability for Sterlite Technologies and has worked with UNICEF and other large MNCs in the past. Her role with the corporates is to advise Boards on Responsible Business and Impact Investments through Sustainability & CSR along with developing organizational approaches to establish strategic partnerships for development ranging across public, private and civil society.is an internationally acclaimed International Development & Public Policy Specialist on a mission to empower people. She is a ‘Global Shaper of the World Economic Forum’, Writer and TEDx Speaker.