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Journey of the Senses

Journey of the Senses, a group of premium restaurants and creative services that provide the unique experience of being served by and interacting with the disability.
Noir. Dining in the Dark (2014), where guests eat in a dark dining room unaware what the menu is, focus on sense of taste and smell and are guided by the professionally trained blind/visually impaired waitstaff.
Blanc. Restaurant (2017), staffed by deaf/hearing impaired. An innovative dining experience to have guests order food in sign language.
3 more future concepts: deaf staffed flower shop (2019), blind staffed massage (2019), deaf staffed vegetarian restaurant (2020)
Our value proposition is unique in the Vietnamese restaurant market and amongst many social innovations out there. We believe direct social interactions are the best way to challenge and change social stigma. In our SE models, we empower the disability by letting them take charge of social situations and demonstrate their talents to the public at large.

Deal Share Live @ Conference 2019

Organisation Representative

Endorsers that Journey of the Senses partner with

South Korea

MYSC (Merry Year Social Company)

Aavishkaar Capital is the equity arm of The Aavishkaar Group which manages in excess of US$1 billion in AUM across equity and credit. The Group’s shareholders include TIAA-Nuveen, Shell Foundation, Triodos Bank and Dutch Entrepreneurial Development Bank.

MYSC (Merry Year Social Company)

MYSC is a leading social innovation consultancy & impact investor working mainly in Korea but also for other parts of the world through impact network and partnership. Established in 2011 by a number of leading opinion leaders from private sector, academia and investment field, MYSC aims to help address social inequality and societal divide through social entrepreneurship and social innovation. As part of our theory of change, we bridge between corporations and start-ups / social ventures for “growth with impact” business model.

On-going/Past projects

Noir. Spa & Massage in the Dark

By Journey of the Senses

Creating: – a sensory experience for guests by combining touch, smell and sound in a elegant and professional service – jobs for the blind/visually impaired and financial independence – awareness

Employability, Livelihood and Poverty Alleviation