Make A Difference (MAD)

Make A Difference (MAD), a Goa based NGO, works with children in need of care and protection (CNCP). MAD started from Kochi in 2006 was co-founded by Jithin C Nedumala who is its current CEO. Through its four key programmes—Ed Support, Foundational Programme, Transition Readiness & Aftercare, MAD provides children and developing adults in the age range of 10–28 years a strong support network and a secure emotional environment until they break out of the cycle of intergenerational poverty within a single generation. Through a unique volunteer driven model – of 3,000 pro bono volunteers, MAD successfully impacts the lives of 3,500 children annually. In the next 10 years, MAD aims to impact 1,00,000 children.

Organisation Representative

Endorsers that Make A Difference (MAD) partner with


The UPS Foundation

Aavishkaar Capital is the equity arm of The Aavishkaar Group which manages in excess of US$1 billion in AUM across equity and credit. The Group’s shareholders include TIAA-Nuveen, Shell Foundation, Triodos Bank and Dutch Entrepreneurial Development Bank.

The UPS Foundation

UPS (NYSE: UPS) is one of the world’s largest companies, with a 2022 revenue of $100.3 billion, and provides a broad range of integrated logistics solutions for customers in more than 200 countries and territories. Focused on its purpose statement, “Moving our world forward by delivering what matters,” the company’s more than 500,000 employees embrace a strategy that is simply stated and powerfully executed: Customer First. People Led. Innovation Driven. UPS is committed to reducing its impact on the environment and supporting the communities we serve around the world. UPS also takes an unwavering stance in support of diversity, equity and inclusion. More information can be found at www.ups.com, about.ups.com and www.investors.ups.com.

Since its founding in 1907, UPS has built a legacy as a caring and responsible corporate citizen, supporting programs that provide long-term solutions to community needs. Founded in 1951, The UPS Foundation leads the company’s global citizenship programs and is responsible for facilitating community involvement to local, national, and global communities. The UPS Foundation’s philanthropic approach centers on four focus areas that reflect its mission, UPS’s corporate values and expertise: Health & Humanitarian Relief, Equity & Economic Empowerment, Local Community Engagement and Planet Protection.

On-going/Past projects

Vulnerable Children Break Out of Poverty

By Make A Difference (MAD)

MAD’s Age Transitional model ensures children across India get holistic interventions, from age 10 until they hit stable life outcomes around age 28, to break out of intergenerational poverty.

Education, Employability, Livelihood and Poverty Alleviation