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Sarba Shanti Ayog

Sarba Shanti Ayog is a unique and pioneering enabling platform for building Fair Trade Business at the grassroots level. Sarba Shanti Ayog’s work with small craft producers and artisanal communities goes back to almost forty years. Sarba Shanti Ayog (SSA) was set up in 1978, under the West Bengal Society Registration Act with a vision to empower the marginalised artisan community through capacity building and market access. Sarba Shanti Ayog was restructured in 1984, with the formation of Sasha Association for Craft Producers (SACP) as a not for profit organization (registered society) addressing the business development needs of the producers while SSA focussed on their capacity building.Today, Sasha is a de-centralized network built on complementary competencies of Capacity Building (Sarba Shanti Ayog- SSA), Business Development (Sasha Association for Craft Producers- SASHA) and Production (producer organisations and, producer collectives like Sasha Textile Artisans Association.

Deal Share Live @ India Summit 2018

Organisation Representative

Endorsers that Sarba Shanti Ayog partner with

United States

Ford Foundation

Aavishkaar Capital is the equity arm of The Aavishkaar Group which manages in excess of US$1 billion in AUM across equity and credit. The Group’s shareholders include TIAA-Nuveen, Shell Foundation, Triodos Bank and Dutch Entrepreneurial Development Bank.

Ford Foundation

The Ford Foundation is a private American foundation with headquarters in New York and regional offices in 10 other countries, including China.

Established in 1936 with a gift from Edsel Ford, son of Ford Motor Company founder Henry Ford, the Ford Foundation has grown to become one of the largest philanthropies in history. The foundation is led by our president, Darren Walker, and an independent board of trustees. We generate grant making resources by investing our $12.5 billion endowment, and do not accept donations. We do not carry out project work directly; the organizations that we support design and implement their own projects.

The Ford Foundation is committed to reducing inequality. We support inclusive human development, and envision a world in which all individuals, communities, and peoples share in the knowledge, wealth, and resources of society.

The Ford Foundation is dedicated to investing in innovative ideas, visionary leaders, and organizations advancing human dignity around the world. Its watershed commitment to invest $1 billion directly from its endowment into mission-related investments over the next 10 years is a further extension of that mission. By announcing this commitment, the largest of its kind from a private philanthropic organization, the foundation declared that impact investing is not just for the private sector or individual investors.

On-going/Past projects

Sustainable Models to Scale up Fair Trade Market

By Sarba Shanti Ayog

Pioneering the development of Fair Trade enterprises in India by providing marginalised artisan community with capacity building support and market access.

Agriculture, Employability, Livelihood and Poverty Alleviation