Suvita was founded in 2019 to increase the uptake of routine immunisations using evidence-based nudges. India is home to roughly half of the world’s unvaccinated children and suffers from the death of a child every four minutes from a vaccine-preventable disease. Furthermore, routine immunisations disproportionately affect rural areas where education rates are low, and information about vaccines may be confusing, intimidating, or difficult to access.

To address this issue, Suvita aims to increase India’s vaccination rate in a simple and cost-effective manner. They are closing the ‘awareness gap’, often the reason for missed vaccination appointments, by delivering two evidence-based programmes to encourage caregivers to vaccinate their children: the Immunisation Ambassador Model and the SMS Reminder Model. These programmes aim to overcome the barriers that these families face and ensure that they receive useful information from a trusted source at the right time.

Suvita primarily works in the Bihar and Maharashtra states of India, where one in four children do not complete their full vaccination schedule. Last year in Bihar, through the Ambassador Model, the organisation reached approximately 5,000 children, and through the SMS Model, they have reached approximately 50,000 children. Suvita aims to scale up its programmes to reach more children in Bihar and Maharashtra.

Organisation Representative

Endorsers that Suvita partner with



Aavishkaar Capital is the equity arm of The Aavishkaar Group which manages in excess of US$1 billion in AUM across equity and credit. The Group’s shareholders include TIAA-Nuveen, Shell Foundation, Triodos Bank and Dutch Entrepreneurial Development Bank.


IDinsight is a mission-driven global advisory, data analytics, and research organization that helps global development leaders maximize their social impact. We tailor a wide range of data and evidence tools, including randomized evaluations and machine learning, to help decision-makers design effective programs and rigorously test what works to support communities. We work with governments, multilateral agencies, foundations, and innovative non-profit organizations in Asia and Africa. We work across a wide range of sectors, including agriculture, education, health, governance, sanitation, and financial inclusion. We have team members who are remote and have offices in Dakar, Lusaka, Manila, Nairobi, New Delhi, and Rabat.

On-going/Past projects

Suvita: Providing Immunisation and Antenatal Care Reminders for Caregivers and Children

By Suvita

Suvita’s SMS Reminders project aims to save infants and maternal lives in the Maharashtra state, in India, by sending curated text reminders to low-income pregnant women, who visited a Primary Health Centre.

Gender, Health