ARUN invests in social entrepreneurs in developing countries with the capital funds from individuals and businesses in Japan. The recipients of investments are social entrepreneurs in developing countries who tackle social problems such as poverty. Instead of relying on traditional forms of aids, they are determined to solve poverty with their independent business power and change their society. ARUN commits to building a platform that leads to social investment, by connecting entrepreneurs and investors through investments and creating “purposeful money” flow that invests in a more sustainable, richer and harmonious society.