CRY’s reason for being is to ensure children can live, learn, play, express themselves and reach their fullest potential and to bring about lasting change in children’s lives. We are proud of our unwavering focus on “the last child” i.e. our access to the most marginalized, remote, rural, inaccessible communities in difficult geographical locations and conflict zones. Our interventions pledge to address root causes that keep children unhealthy, uneducated and deprived of their rights, especially in areas or situations where the violations against them are the most pronounced.
Founded in 1979, by Rippan Kapur (1954-94), CRY- Child Rights & You is an Indian organization working to ensure children their Rights to Survival, Development, Protection, and Participation. Since our inception we have grown into an institution that has transformed the lives of more than 2.5 million children in some of the most deprived areas of the country. We have done this by working closely with 300 grassroots organizations across 23 states, 150+ districts, 3400+ remote villages and urban slums. We thus look for both scale and depth.
We work by empowering small NGOs who work at the grass roots levels and are closely connected with the local communities. We empower them by a dual process of organizational building as well as perspective/capacity building on programmatic issues. We work not only with the child, but with every significant adult stakeholder in the child’s life, as we believe that this is necessary to bring about sustainable change. Our goals and our work on the ground include ensuring children in CRY-supported programs have access to free and quality education, primary healthcare, reducing the rate of child malnutrition and are safe from violence, abuse and exploitation especially in situations such as child marriage, child labour, child trafficking. Baseline studies, community mobilization, model building are some the pillars of the work we do. We also try ensuring children’s voices are recognized and heard in issues that affect them.
Our dynamic strategic approach covers a wide range of deliverables, starting from taking direct and immediate actions to address the critical needs of children, mobilizing and empowering underprivileged communities, activating systems and policies, advocacy, capacity building and to creation of networks and building strong alliances. A core aspect of our strategy lies in the importance of the “you” and translates into activating people from all walks of life to come together to take action for India’s children – as donors, volunteers, researchers, journalists and concerned citizens. Our biggest strength today probably emanates from having evolved strategies, processes from tried and tested spaces.
In the last 38 years, CRY has played the role of an innovator, an incubator and a catalyst and we are proud of our work with the most vulnerable and marginalized children in the country. We are working to realize a vision of an India where happy, well-cared children are the basis of a society worth living in, and it is our belief that every single individual and institution has the potential to help us bring about this lasting change.