In Indonesia, Diageo started in 1973 when Guinness products entered the market. Since 2014, PT Langgeng Kreasi Jayaprima (Diageo Indonesia) has started a new chapter through job creation and local production of high-quality spirits including Smirnoff, Captain Morgan, Gilbey’s, Mr. Dowell’s, and Gordon’s in Bali. Globally, Diageo is a leader in premium beer and spirits with an outstanding collection of more than 200 brands including Guinness, Johnnie Walker, Singleton, Tanqueray, Baileys, and Don Julio. Our products are sold in more than 180 countries as Diageo’s ambition is to become the best performing, most trusted, and respected consumer products company.
Through Society 2030: Spirit of Progress, we are building on the legacy of our founders. we want to create a positive impact on our company, within our communities, and on society. Our facility in Bali is already Zero-Waste to Landfill and uses 100% Renewable Electricity Certified. Working with local stakeholders hand in hand we are developing Nyambu EcoTourism village in Bali. By 2030 in Indonesia, we are targeting 400,000 participants for our SMASHED program to tackle underage drinking and in addition, educate 200,000 people about responsible drinking.