Mars Catalyst is Mars, Incorporated's internal think-tank. For more than five decades, Mars has invested in Catalyst, a distinctive thought leadership capability composed of highly skilled, diverse Mars Associates with unique access to experts. Catalyst takes creative risks to conceptualise, develop and pilot breakthrough business solutions to position Mars in the thought leadership space. Catalyst’s work has been recognised as cutting edge by scientific and business communities and continues to be a source of competitive advantage for Mars.
Spurred by a far-sighted question posed in 2007 by the leadership of Mars, Incorporated — ‘What is the right level of profit for the corporation?’ — the Economics of Mutuality programme has matured into a breakthrough management innovation and a new growth model that empowers business to adopt a more complete and mutual form of capitalism that is fairer and more efficient than the dominant profit-maximising business models of today.