Make A Difference


Make A Difference (MAD), headquartered in Goa, is an award-winning NGO dedicated to supporting children in need of care and protection (CNCP). Founded in Kochi in 2006, MAD is led by CEO Jithin C Nedumala. Our vision is to help children born into intergenerational poverty break the cycle in a single generation.

MAD spearheads an award-winning 18-year intervention called the Progression Mentoring program, a Community-Powered Social-Mobility initiative that utilizes local community strength to provide high-touch, scalable, and age-appropriate mentoring to vulnerable children, enabling 90% of children to break the poverty cycle within a single generation and transition to the top 10% income earners in the country.

Our impact is benchmarked in the top 20% of the sector globally, with a 94 Net Promoter Score from a 60dB study, highlighting positive feedback from children, youth, MAD staff, and volunteers.

MAD currently delivers progression mentoring to 1% of CNCPs (3,500 children) across 18 cities in India through 20 community organizers leveraging the support of 300+ community leaders to mobilize more than 3,000 progression mentors. As we prepare for expansion, our ambitious goal is to impact 100,000 children within the next decade, aiming to double the size of our beneficiaries year-on-year.

Our programs help communities to take radical responsibility for their most vulnerable children and ensure they get the care & support needed. With step-by-step guidance, our communities empower children to surpass the life-changing empowerment threshold of earning Rs. 30,000 or $350 per month and embrace a future free from poverty’s grasp.

MAD is the 2022 winner of the Barry & Marie Lipman Family Prize at the University of Pennsylvania, which celebrates leadership and disruptive innovation in the social sector with an emphasis on impact and transferability of practices.
Join us in our quest to empower communities, transform lives, and break the cycle of poverty—one child at at a time.



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