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Make A Difference

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Make A Difference (MAD), based in Goa, is an award-winning NGO dedicated to supporting children in need of care and protection (CNCP). Established in Kochi in 2006, MAD was co-founded by Jithin C Nedumala, who currently serves as its CEO. MAD delivers an 18-year-long intervention program to CNCPs in India, equipping them with the tools and support to break the cycle of poverty within a single generation.

MAD has spearheaded a groundbreaking community-powered social protection system, harnessing the collective strength of local communities to provide high-touch and highly scalable, age-appropriate Progression Mentoring to vulnerable children. Through the tireless efforts of over 3,000 pro bono volunteers, MAD positively impacts the lives of 3,500 children annually. As we prepare for expansion, our ambitious goal is to impact 100,000 children within the next decade, aiming to double the size of our beneficiaries year-on-year.

At Make A Difference (MAD), we believe in the power of radical responsibility and community empowerment to break the cycle of poverty for vulnerable children in India. Born into intergenerational poverty, these children face daunting challenges, but with our 18-year-long intervention, we’ve witnessed firsthand the transformative potential of a single generation.

Our mission is to eradicate poverty within our lifetime. We envision a nationwide network of empowered communities acting as safety nets and springboards for these children. With step-by-step guidance, our communities empower children to surpass the life-changing threshold of Rs. 30,000 per month and embrace a future free from poverty’s grasp.

At MAD, we are not merely dreamers; we are agents of change. Join us in our quest to empower communities, transform lives, and break the cycle of poverty—one child at a time. Together, we can Make A Difference.

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