Mann Deshi’s model is simple. They run a Bank that provides women with affordable and easy access to credit and a Foundation that provides women with the knowledge, skills and support necessary to become successful entrepreneurs with more control over their lives and a chamber of commerce for providing legal, compliance, financial and marketing advisory.
Set up in 1997, Mann Deshi Mahila Sahakari Bank is the first bank set up exclusively by and for rural women. Its 110,000 clients predominantly include daily wage labourers, small and marginal farmers, vegetable and street vendors, shopkeepers, and numerous micro-entrepreneurs. It provides doorstep-banking services and has developed several customized loan products for micro-entrepreneurs. Apart from distributing loans through Joint Liability Groups, the Bank also offers cash credit for women working at weekly markets and micro-enterprise loans for more seasoned businesswomen