MSD for Mothers

About MSD for Mothers
  • Based In: India
  • Markets Active: Brazil, China, India, Kenya, Myanmar, Nigeria, Philippines, Senegal, Thailand, Uganda, United States, Vietnam
  • Beneficiaries: Children and youths, Ethnic minorities, People in poverty, People with medical needs, Women and girls
  • Support Provided: Access to Networks, Strategy Consulting

MSD for Mothers is $500 million , 10 year initiative to tackle maternal mortality through grants and impact investments across the world.

Our challenge│ Despite increases in the number of women delivering in facilities, maternal mortality in India remains too high, suggesting gaps in quality of care. These gaps appear in both public and private facilities. India is mobilizing to improve quality of care in the public health system, but efforts to support quality improvement among private providers are also needed. Private providers offer a significant portion of care in India and can act as a release valve for over-burdened public facilities. Many women visit both public and private facilities throughout their pregnancy and delivery, making it important to motivate private providers to improve quality. Our investments complement national efforts in the public sector, strengthening total health systems to reduce maternal mortality.

Our approach│ MSD for Mothers designs, tests, and scales innovations – digital, process, and product innovations – to improve quality of care in India. We work in close collaboration with partners from the government, academia, professional associations, private companies, and NGOs. Together, we seek to:
 Ensure standard quality, by catalyzing quality standards for maternity care, particularly among private providers, and integrating those standards into national health systems
 Incentivize quality improvement, by creating and linking incentives for providers to use quality standards
 Activate demand for quality, by investing in solutions that empower women to make informed decisions about their care and demand quality


MSD for Mothers team members on AVPN Connector