The Beautiful Store Foundation

About The Beautiful Store Foundation
  • Based In: South Korea
  • Countries Active: South Korea
  • Sector: Environment, Livelihood and poverty alleviation
  • Beneficiaries: People in poverty
  • Financing Provided: Grant
  • Support Provided: Access to Networks, Fundraising and/or Revenue Strategy

The Beautiful Store was established as a non-profit corporation in order to contribute to environmentally friendly changes in society and support marginalized people both home and abroad as well as activities that serve public interest.

Charity Shop for Recycling
Being at the centre of community-oriented environmentally friendly movement, The Beautiful Store converts donated products to monetary donation and operates more than 100 stores across the nation.

Public Campaign
The Beautiful Store is taking the lead in public campaign that promotes the changes of consciousness and changes of society and people by providing the opportunity to directly participate in recycling, environmentally friendly activities, sharing, and donation.

Charitable Activity
The Beautiful Store’s charitable activities include not only regular profit sharing but also emergency relief when a need arises due to a natural disaster or major accidents. Also The Beautiful Store carries out distribution in kind and cultural sharing.

Place for Volunteer Activity
Voluntary work involves sharing of time and talent for nothing and brings about desirable changes to the local community, and changes the quality of my life and my neighbour’s.

Growing a New Flea Market Culture
The Beautiful Store is operating regular or special flea markets in order to promote the culture of recycling, donation, and sharing. Instead of charging fees for the shop, The Beautiful Store collects part of the sales profits as donation in an effort to help the neighbour who suffers hardships and to raise the awareness of environmentally friendly practices on a daily basis. As such, The Beautiful Store conducts a campaign that stimulates alternative life and culture.

Fair Trade
The Beautiful Store helps small businesses in third world under-developed countries by importing their products for fair prices so that they can achieve financial self-reliance. With the profit generated in this process, we take the initiative to facilitate the cultural movement of ethical consumption that is to support our neighbour who suffers from hardships.

Recycling Design Business
Our brand ‘Echo Party Mearry’ aims to spread environmental movement and sustainable lifestyle through recycling design activities that convert waste into new products.

The Beautiful Store is involved in planning and implementation of comprehensive fund raising for international development programs and support for the small social enterprises. The Beautiful Store contributes to its neighbors in need outside in Korea to have new opportunities in their lives.


  1. We promote environmental awareness through recycling activities.
  2. We play an important role as a Mother NGO supporting community charity activities and strengthen local grass root projects.
  3. We try to give more chances to the marginalized with hiring the homeless, ex-convicts, and vulnerable women.
  4. We believe in and support Fair Trade in Korea.
  5. We support new social enterprises working for the environment and charitable activities.

The Beautiful Store Foundation team members on AVPN Connector