WaterSHED uses a systems-approach to build the rural market for water, sanitation, and hygiene products and services across Southeast Asia. Based in Cambodia, WaterSHED uses in-depth research to identify strategic opportunities and gaps in the wider system, and then works to strengthen the capacity and relationships between key actors to create a more dynamic and resilient market.
By engaging key actors in the system, including small businesses, customers, and local government, WaterSHED facilitates the adoption of toilets, water filters, and handwashing stations – building a market that functions independent of traditional aid. To date, WaterSHED’s hands-off marketing approach has successfully enabled small businesses to sell more than 150,000 toilets, generating more than USD $6 million in revenue for rural businesses, and helping accelerate sanitation coverage from a stagnant 25% to nearly 50% in five years.
WaterSHED has been featured in Reuters and Huffington Post, and is a twice winner of USAID’s Development Innovation Ventures competition, a winner of Canada Grand Challenges Stars in Global Public Health, and 1st prize winner of the Reed Elsevier Environmental Challenge.