Zarea Limited is Pakistan’s first tech-enabled B2B commodities marketplace, committed to transforming traditional supply chains through transparency, accessibility, and sustainability. By leveraging technology, Zarea connects industries and small businesses directly with verified suppliers, enabling fair pricing, reducing procurement inefficiencies, and fostering greater economic inclusion across Pakistan’s industrial and agricultural sectors.
Our platform empowers SMEs — often underserved in conventional markets — by providing access to a broader range of quality materials and financing solutions. Through responsible sourcing practices and a strong emphasis on supply chain resilience, Zarea is building a more equitable and sustainable industrial ecosystem.
We are also aligning our growth with key UN Sustainable Development Goals (SDGs), particularly those related to industry innovation (SDG 9), sustainable consumption (SDG 12), and economic empowerment (SDG 8). Having successfully listed on the Pakistan Stock Exchange, Zarea is scaling its impact nationwide while embedding ESG principles at the core of its business model.
