Inclusive business model profiles from Philippines


Jollibee Food Corporation

Jollibee Food Corporation Logo

Faced with the opportunity to promote rural development while meeting its daily need for raw ingredients, the largest food service company in the Philippines is making small farmers active participants of its supply chain. Currently, 25 per cent of JFC’s daily need of raw vegetables is met by these smallholder suppliers who are committed to comply with JFC’s quality standards. In return, JFC guarantees the purchase of pre-defined quantities of crop products, ensuring a stable source of income for the farmers. Through the ‘Farmer Entrepreneurship Program’ (FEP) set up by the group’s foundation, small-scale farmers receive education and structured vocational training in farming to help them become more productive and profitable. In addition, the program provides farmers with access to institutional markets, thereby creating additional economic opportunities. Since 2008, the program has partnered with 85 local institutions to train and develop more than 1,800 farmers from 15 provinces nationwide. Find out more.

Manila Water Company, Inc.

Manila Water Logo

Manila Water Company, Inc. is the exclusive provider of water and used water services to over six million people in the Manila Water Concession, particularly the East Zone of Metro Manila and Rizal Province. It’s inclusive business model, Tubig Para Sa Barangay (TPSB) partners with local governments units, NGOs and communities to design and implement water supply systems for underserved low-income households to access safe, reliable and affordable drinking water. Since 1997, some 1.8million people from marginalized communities have benefitted from the program. The company first turned a profit in 2001 and has grown steadily ever since, proving that inclusive business can enjoy huge commercial success. Find out more.


A. Environmental Stewardship
To protect the environment, we organize programmes like mangrove nursery and Reforestation, Coastal and River Clean-Up, Community Based Environmental Solid Waste Management, Environmental IEC Campaign and Eco-Academy

B. Food Security and Sustainable Livelihood
To ensure a sustainable livelihood for the community, eco-tourism include Buhatan River Cruise Visitor Center Buhatan River Mangrove Boardwalk are run by the community. Others include Organic Vegetable and Root crops Farming, Vegetable and Root crops Chips and by-products Processing and establishing a Zero waste store.

C. Empowered Communities
To empower the community, we provide product and Agri-Enterprise Development Training, Immersion and Learnings Exchange Program, Earth Warrior Training and Community Based Social Entrepreneurship Training

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