Social Space (Issue 8, 2016-2017) - The Social Finance Issue
Since its debut in 2008, Social Space, the bi-annual flagship publication of the Lien Centre for Social Innovation at Singapore Management University, has provided a platform for local and international practitioners and thought leaders to share their perspectives on social innovation and entrepreneurship. Available in print and online (http://www.socialspacemag.org).
Since its debut in 2008, Social Space, the bi-annual flagship publication of the Lien Centre for Social Innovation at Singapore Management University, has provided a platform for local and international practitioners and thought leaders to share their perspectives on social innovation and entrepreneurship. Available in print and online (http://www.socialspacemag.org).
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<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT I
II <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
CONTENTS<br />
6 COMING<br />
TO TERMS<br />
AQuick<br />
Guide<br />
to <strong>Social</strong> Change<br />
Buzzwords<br />
16 FEATURE<br />
31 FEATURE<br />
50 CONVERSATIONS<br />
70 POP QUIZ<br />
4 SOCIAL<br />
STRATOSPHERE<br />
Hot Topics and<br />
8 FEATURE<br />
Collective<br />
<strong>The</strong> Strength of Giving Together<br />
Happenings<br />
in <strong>Social</strong> Innovation<br />
A Focus on Women’s Livelihoods<br />
58 FOOD FOR THOUGHT<br />
Understanding<br />
<strong>Social</strong><br />
<strong>Finance</strong><br />
SoFi 101<br />
24 CONVERSATIONS<br />
Philanthropy: Business<br />
<strong>The</strong><br />
of Giving<br />
Pay for Success &<br />
SoCIAL Impact Bonds IN SINGAPORE:<br />
Measurably Improving the Lives of People Most in Need<br />
40 FEATURE Scaling Impact<br />
Investing through<br />
Innovative <strong>Finance</strong>:<br />
<strong>The</strong> Macro Behind<br />
Microfinance<br />
Cambodia's Financial<br />
Inclusion Success Story<br />
54 FOOD FOR THOUGHT Investing<br />
in Impact: A Perspective<br />
on <strong>Social</strong> Impact Bonds<br />
Venturing<br />
into Venture Philanthropy<br />
62 FOOD FOR THOUGHT 64 FOOD FOR THOUGHT<br />
Increasing<br />
Energy Access<br />
in Southeast Asia<br />
through <strong>Social</strong> Enterprises<br />
Banking on It:<br />
Investment Banks<br />
As the Next Step for<br />
Impact Investing<br />
66 THE SHORT LIST Good Reads: Best Books<br />
for <strong>Social</strong> Entrepreneurs and Changemakers<br />
Who’s Your Inner <strong>Social</strong>preneur?<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 1
<strong>2016</strong> / <strong>2017</strong> ISSUE EIGHT<br />
EDITORIAL TEAM<br />
Editor-in-Chief<br />
Jonathan Chang<br />
Deputy Editor<br />
Eunice Rachel Low<br />
Contributing Editor<br />
Christian Petroske<br />
General enquiries & feedback: hello@socialspacemag.org<br />
Editorial & submissions: editorial@socialspacemag.org<br />
Advertising: advertising@socialspacemag.org<br />
Special thanks to the following individuals for their unique contributions:<br />
Emma Glendinning, Florian Parzhuber, Ho Han Peng, Jared Tham, Shee Siew Ying,<br />
Shirley Pong, Sujith Kumar Prankumar and Yina Song<br />
Aside from the editorial, all articles written by the authors, including individuals associated<br />
with the Lien Centre for <strong>Social</strong> Innovation, do not necessarily reflect the views or standpoint<br />
of the Centre. No part of this publication may be reproduced or transmitted in any form<br />
or by any means, or stored in any retrieval system of any nature without the prior written<br />
permission of the Centre.<br />
ISSN 1793-7809 (print)<br />
ISSN 2424-9157 (online)<br />
Designed by Achates 360 Pte Ltd<br />
Printed in Singapore by Mainland Press Pte Ltd<br />
<strong>The</strong> cover and pages are printed on Pacesetter Plus Matt paper. Certified by the Forest<br />
Stewardship Council, the paper materials have been sourced in an environmentally friendly,<br />
socially responsible and economically viable manner.<br />
<strong>Social</strong> <strong>Space</strong> is a publication of the Lien Centre for <strong>Social</strong> Innovation, Singapore Management University,<br />
81 Victoria Street, Singapore 188065. Visit www.socialspacemag.org for more information.<br />
2 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
EDITOR’S<br />
NOTE<br />
Dear readers,<br />
As Executive Director of the Lien Centre for <strong>Social</strong> Innovation at Singapore<br />
Management University, I travel a lot for work, mostly to give talks, lead<br />
workshops, and form partnerships with other leading universities and<br />
institutions across Southeast Asia and greater Asia. Time and time again,<br />
I am in awe of the sheer number of innovative business ideas that many<br />
social innovators have come up with, from both the non-profit and for-profit<br />
sectors. <strong>The</strong>se socially minded and highly motivated people are working<br />
hard to address, and possibly solve, some of the most pressing societal<br />
issues we are facing today, ranging from access to clean energy, to financial<br />
inclusion and women empowerment—just to name a few.<br />
One challenge, shared by many people I have spoken to, is that we tend to<br />
work in silos. Because many innovators do not often talk to one another,<br />
and are not always aware of similar ideas in other places, they do not<br />
collaborate, share best practices and combine resources. We see this<br />
as a missed opportunity in an ever-connected world. This is why <strong>Social</strong><br />
<strong>Space</strong> is now published twice a year instead of once, in order for us to<br />
be more active as well as proactive, and, most importantly, relevant to our<br />
readers. We are also making several major changes in content creation and<br />
content dissemination with the aim to make <strong>Social</strong> <strong>Space</strong> more accessible<br />
to academics, practitioners and students. You will find that the physical<br />
size of the magazine has been reduced to make it easier to hold and carry,<br />
and each issue will be centred on a theme: in this January <strong>2017</strong> issue, we<br />
dive into the various forms of social finance and their implications. Lastly,<br />
to democratise the content of <strong>Social</strong> <strong>Space</strong>, we are building an online<br />
platform where all its issues will be made available for download, as well<br />
as publishing articles or blog entries to keep our readers up-to-date with<br />
relevant happenings in the region.<br />
<strong>Social</strong> <strong>Space</strong> is more than just a publication. It is an online and offline<br />
community, showcasing success stories, challenges, innovative ideas and<br />
the transformative efforts of innovators in both public and private sectors.<br />
Of course, we are still a work in progress and need your support. We are<br />
an open book in more ways than one, and therefore welcome your valuable<br />
feedback and suggestions on how to improve our future publications.<br />
Similarly, our readers are encouraged to reach out to contribute articles or<br />
submit new ideas.<br />
Let’s make <strong>Social</strong> <strong>Space</strong> our collective space. Thank you so much for your<br />
support, please do sign up to our mailing list so you can be notified when<br />
the next issue is available.<br />
Warm regards,<br />
Jonathan Chang<br />
Editor-in-Chief<br />
jonathan@socialspacemag.org<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 3
SOCIAL STRATOSPHERE<br />
Hot Topics and Happenings<br />
in <strong>Social</strong> Innovation<br />
Dream Homes,<br />
One (Lego) Brick<br />
at a Time<br />
Build your own Lego house and live in it?<br />
Why not? To alleviate the strain of<br />
urbanisation in Phnom Penh, social<br />
entrepreneur Kongngy Hav set up<br />
My Dream Home, a social enterprise<br />
that aims to revolutionise Cambodia’s<br />
housing sector. It produces lego-like<br />
bricks made from soil and sand, which<br />
are both environmentally friendly and<br />
affordable. Thanks to My Dream Home,<br />
young Cambodians can now build their own<br />
homes at a fraction of the regular cost.<br />
Children in Cambodia, 2013 by Sodanie Chea, via Flickr (CC BY 2.0)<br />
https://www.facebook.com/mydreamhomekh<br />
What’s Up, Doc?<br />
Young children often experience anxiety at the prospect<br />
of seeing doctors and getting injections. To address this<br />
issue, Esther Wang, founder of the social enterprise<br />
Joytingle, came up with Rabbit Ray—a patient-engagement<br />
device that teaches children about medical procedures<br />
such as vaccinations and blood-taking in a fun and<br />
educational way. For Rabbit Ray, Joytingle bagged the<br />
top prize of US$15,000 at a global innovation competition<br />
organised by Shell. It retails at S$280.<br />
http://rabbit-ray.joytingle.com<br />
Buyers and Cellars<br />
Californian wine company One Hope has<br />
come up with a sustainable business<br />
model whereby half of its profits are<br />
directed towards various non-profit<br />
organisations. Since it was founded in<br />
2007, One Hope customers get to decide<br />
where their money goes—by selecting the<br />
colour of their wine bottles. Silver ones<br />
buy meals for the hungry, red bottles<br />
go towards fighting heart disease, pink<br />
combat breast cancer, and so on.<br />
By working their social giveback into<br />
their business model, One Hope has,<br />
among other things, helped plant over<br />
50,000 trees and provided about one<br />
million meals to the needy.<br />
https://www.onehopewine.com<br />
Image of wine glass via Flickr<br />
(CC BY-SA 2.0)<br />
Image courtesy of Joytingle<br />
4 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
HOT TOPICS AND HAPPENINGS IN SOCIAL INNOVATION<br />
App-y Meal<br />
DingGo, the brainchild<br />
of three Singapore<br />
Management University<br />
(SMU) graduates, Jeff<br />
Chin, Wallace Ang and Hayden Leow,<br />
is well on its way towards becoming<br />
a staple smartphone application for<br />
Singapore’s foodies.<br />
DingGo app interface<br />
$2<br />
Users can enjoy<br />
Koufu food vouchers by<br />
downloading the DingGo<br />
app. Redeem the vouchers<br />
via www.dinggo.co/<br />
socialstratosphere<br />
Matching supply with demand, this app<br />
allows restaurants and catering services<br />
to reach out to people in the vicinity<br />
with an empty stomach. With DingGo,<br />
restaurants can increase their revenues<br />
during non-peak hours, customers enjoy<br />
great discounts, and food wastage is<br />
minimised. To date, the app has helped<br />
the SMU community save 120kg of food<br />
from being wasted.<br />
In 2015, DingGo’s founders beat over<br />
200 contestants to clinch the top prize<br />
of S$10,000 cash for “Most Innovative<br />
Startup” in an entrepreneurial competition<br />
organised by the Nanyang Technological<br />
University.<br />
http://dinggo.co<br />
Eyes On You<br />
Wouldn’t it be great to actually see how your donations are<br />
impacting the lives of others? Virtual reality (VR) can now<br />
make that happen.<br />
RYOT, a four-year-old start-up specialising in recording<br />
360-degree movies all over the world, has notably<br />
documented an average school day in Ghana, and received<br />
overwhelmingly positive response from its donors. While<br />
VR technology is still in its infancy stages and movies are<br />
costly to produce, the investment has been worthwhile.<br />
For instance, upon viewing a VR-enabled documentary<br />
about a parched Ethiopian village, donors at RYOT’s annual<br />
fundraising banquet were so moved that they pledged<br />
close to US$2.4 million in support of helping people in<br />
need to gain access to clean water.<br />
https://www.youtube.com/user/<br />
RYOTFoundation<br />
http://www.ryot.org<br />
VR glasses, via Flickr<br />
(CC BY 2.0)<br />
Bank scrabble by Jeff Djevdet, via Flickr (CC BY 2.0)<br />
Branchless Banking<br />
Kiva.org’s co-founder Matthew Flannery has successfully<br />
raised US$9.2 million for his new start-up Branch,<br />
a cloud-based microfinance system that allows<br />
smartphone users in developing countries to obtain<br />
micro-loans from $2.50 up to $500. Without the need for<br />
any brick-and-mortar bank, Branch operates through<br />
a smartphone application that analyses the borrower’s<br />
mobile data to determine whether he or she is eligible for<br />
a line of credit.<br />
By taking his microfinance idea online, Flannery has<br />
succeeded in reducing significantly his enterprise’s<br />
operational costs.<br />
https://branch.co<br />
If you have a hot social innovation news story to<br />
share, we’d love to hear from you. Email us at<br />
editorial@socialspacemag.org<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 5
COMING TO TERMS<br />
A Quick Guide<br />
to <strong>Social</strong> Change Buzzwords<br />
By Jay Boolkin<br />
<strong>Social</strong> Impact, Intrapreneurship,<br />
Benefit Corporation, Shared Value—<br />
these are just a few of the many<br />
buzzwords that get thrown around in the<br />
social arena. But what do these terms<br />
mean and how do we apply them?<br />
JAY BOOLKIN of socialgoodstuff.com<br />
has come up with a handy guide that<br />
demystifies the myriad jargon and<br />
fanfare surrounding social change.<br />
BENEFIT CORPORATION (B CORP)<br />
For-profit companies certified by the non-profit B Lab<br />
to meet rigorous standards of social and environmental<br />
performance, accountability and transparency.<br />
https://www.bcorporation.net/what-are-b-corps<br />
BLENDED VALUE<br />
<strong>The</strong> delivery of both a social or environmental return<br />
and a financial return. It’s a win-win that does not<br />
require compromise on either side of the social or<br />
financial equation.<br />
http://tdi.org.au/library/what-is-blended-value<br />
CHANGEMAKER<br />
A term coined by the social entrepreneurship organisation,<br />
Ashoka, meaning one who desires change in the world<br />
and, by gathering knowledge and resources, makes that<br />
change happen.<br />
https://www.ashoka.org/changemakers<br />
COLLECTIVE IMPACT<br />
Collective impact occurs when organisations from<br />
different sectors agree to solve a specific social problem<br />
using a common agenda, aligning their efforts, and using<br />
common measures of success.<br />
http://www.fsg.org/ideas-in-action/collective-impact<br />
CORPORATE SOCIAL RESPONSIBILITY (CSR)<br />
<strong>The</strong> continuing commitment by businesses to contribute<br />
to economic development while improving the quality<br />
of life of the workforce and families, as well as the<br />
community and society at large.<br />
http://www.wbcsd.org/work-program/business-role/previouswork/corporate-social-responsibility.aspx<br />
DESIGN THINKING<br />
A distinctive process of developing innovative solutions,<br />
rooted in principles of physical, spatial, graphic<br />
and user-interface design. It is characterised by an<br />
emphasis on deeply understanding the practical needs,<br />
behaviours, and perspectives of actual users and<br />
constituents—and may be applied to a wide variety<br />
of challenges, including programmes, services, products,<br />
and processes. It is an action-oriented approach<br />
towards generating creative solutions to complex<br />
problems.<br />
http://www.bridgespan.org/Publications-and-Tools/Nonprofit-<br />
Management-Tools-and-Trends/Design-Thinking.aspx#.<br />
Vz0wfud97u1<br />
EFFECTIVE ALTRUISM<br />
A philosophy and social movement which applies evidence<br />
and reason to work out the most effective ways to<br />
improve the world. It is built upon a simple but profound<br />
idea: that living a fully ethical life means using your<br />
spare resources for the “most good you can do”.<br />
https://www.ted.com/talks/peter_singer_the_why_and_how_<br />
of_effective_altruism?language=en<br />
http://www.amazon.com/<strong>The</strong>-Most-Good-You-Can/<br />
dp/0300180276/&tag=collpart-20<br />
GREENWASHING<br />
Used to describe the act of misleading consumers<br />
regarding the environmental practices of a company or<br />
the environmental benefits of a product or service.<br />
http://www.stopgreenwash.org<br />
6 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
A Quick Guide to <strong>Social</strong> Change Buzzwords<br />
SHARED VALUE<br />
A set of corporate policies and practices that enhance<br />
the competitiveness of a company, while simultaneously<br />
advancing social and economic conditions.<br />
http://www2.deloitte.com/au/en/pages/about-deloitte/articles/<br />
social-innovation-shared-value.html<br />
SOCIAL CAPITAL<br />
<strong>The</strong> institutions, relationships and norms that shape the<br />
quality and quantity of a society’s social interactions.<br />
Increasing evidence shows that social cohesion is<br />
critical for societies to prosper economically and for<br />
development to be sustainable. <strong>Social</strong> capital is not just<br />
the sum of the institutions which underpin a society—it is<br />
the glue that holds them together.<br />
https://twitter.com/Senscot<br />
SOCIAL ENTREPRENEUR<br />
<strong>Social</strong> entrepreneurs drive social innovation and<br />
transformation in various fields including education,<br />
health, environment and enterprise development. <strong>The</strong>y<br />
pursue poverty alleviation goals with entrepreneurial<br />
zeal, business methods and the courage to innovate and<br />
overcome traditional practices. A social entrepreneur,<br />
similar to a business entrepreneur, builds strong and<br />
sustainable organisations, which are either set up as<br />
not-for-profits or companies.<br />
http://www.schwabfound.org/content/what-social-entrepreneur<br />
SOCIAL ENTERPRISE<br />
An organisation that applies commercial strategies to<br />
maximise social impact rather than profits.<br />
http://socialgoodstuff.com/2015/11/wtf-is-social-enterprise<br />
SOCIAL INNOVATION<br />
A novel solution to a social problem that is more effective,<br />
efficient, sustainable, or just than current solutions.<br />
<strong>The</strong> value created accrues primarily to society rather<br />
than to private individuals.<br />
http://www.gsb.stanford.edu/faculty-research/centersinitiatives/csi/defining-social-innovation<br />
SOCIAL INTRAPRENEURSHIP<br />
People within a large corporation who take direct<br />
initiative for innovations that address social or<br />
environmental challenges while also creating<br />
commercial value for the company.<br />
http://www.forbes.com/sites/ashoka/2014/02/24/the-innovativebeat-of-corporate-social-intrapreneurs/#2ba149e156a5<br />
SOCIAL RETURN ON INVESTMENT (SROI)<br />
A form of stakeholder-driven evaluation blended with<br />
cost–benefit analysis tailored to social purposes. It tells<br />
the story of how change is being created and places<br />
a monetary value on that change, and compares it with<br />
the costs of inputs required to achieve it.<br />
http://socialventures.com.au/assets/SROI-Lessons-learned-in-<br />
Australia.pdf<br />
SYSTEMS THINKING<br />
<strong>The</strong> ability to understand interconnections in such a way<br />
as to create sustained and meaningful social change.<br />
http://www.bridgewaypartners.com/WhoWeAre/Principals/<br />
DavidPeterStroh.aspx<br />
http://www.chelseagreen.com/systems-thinking-for-social-change<br />
TRIPLE BOTTOM LINE<br />
Consists of three Ps: profit, people and planet. It aims<br />
to measure the financial, social and environmental<br />
performance of the corporation over a period of time.<br />
Only a company that produces a TBL is taking account of<br />
the full cost involved in doing business.<br />
http://www.economist.com/node/14301663<br />
VENTURE PHILANTHROPY<br />
Philanthropic giving to social ventures that operate<br />
a business model and is generally associated with<br />
social start-up or growth capital needed to deliver or<br />
grow a social mission. It typically means the donor<br />
is not seeking anything other than a social return or<br />
community (non-private) benefit.<br />
http://www.psi.org.au/faq<br />
SOCIAL IMPACT<br />
All forms of significant change experienced by individuals<br />
and communities. This includes income and labour<br />
market impacts, education impacts, social inclusion and<br />
relationship changes, mental and physical health effects,<br />
and overall impact on quality of life and well-being.<br />
Professor Paul Flatau, Director of the Centre for <strong>Social</strong> Impact<br />
at the UWA Business School: http://bit.ly/1U0y6ws<br />
This article is reproduced with the kind permission of Jay Bookin from his original<br />
blog post at http://socialgoodstuff.com/<strong>2016</strong>/03/a-quick-guide-to-social-changebuzzwords-and-terminology.<br />
IMPACT INVESTING<br />
Investment with the intention to achieve both a positive<br />
social, cultural or environmental benefit, and some<br />
measure of financial return.<br />
http://www.socialventures.com.au/sva-quarterly/how-to-growimpact-investing/#_edn1<br />
Jay Boolkin blogs at <strong>Social</strong> Good Stuff<br />
(http://www.socialgoodstuff.com) and is founder<br />
of Promise or Pay (http://www.promiseorpay.com),<br />
an online platform that uses small promises to drive<br />
real, wide-scale social change. Promise or Pay won<br />
the <strong>Social</strong> Startups MVP Program, a worldwide<br />
competition based on social impact scalability.<br />
In mid-November 2014, it won the Deloitte Australia<br />
<strong>Social</strong> Innovation Pitch Competition and in early 2015 received funding<br />
from the Myer Foundation. Contact Jay at jay@socialgoodstuff.com or<br />
connect with him on Twitter @socialgoodstuff and @promiseorpay<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 7
FEATURE<br />
SoFi 101<br />
By<br />
Understanding <strong>Social</strong> <strong>Finance</strong><br />
Christian Petroske, Florian Parzhuber,<br />
Haneol Jeong, John Kinsella,<br />
Maaya Murakami, Mitchell Laferriere<br />
and Remi Cordelle<br />
purely social returns<br />
What is social finance? Rachel Kalbfleisch<br />
of the International Development<br />
Research Centre (IDRC) defines it as<br />
a collection of approaches to managing<br />
money that create value for society or the<br />
environment, often while producing<br />
a financial return, 1 while the MaRS Centre<br />
for Impact Investing calls it “an approach<br />
to managing money to solve societal<br />
challenges”. 2 In other words, social<br />
finance is a movement that covers various<br />
ways of using finance—via socially<br />
responsible investments, micro-loans,<br />
community investments, and so on—to<br />
achieve a social or environmental impact.<br />
Who is involved in this process?<br />
While charities, socially driven<br />
businesses and governments all work<br />
towards creating positive social change,<br />
those who finance them are the ones<br />
facilitating the creation of social and<br />
environmental value (hereafter<br />
“social value”). <strong>The</strong>se funders are<br />
thus considered to be practising<br />
social finance.<br />
So Who Needs<br />
<strong>Social</strong> <strong>Finance</strong>?<br />
<strong>The</strong> recipients of social finance<br />
span charities, non-profit<br />
organisations and various kinds of<br />
social enterprises. In this section,<br />
we will discuss their role in the<br />
spectrum of social finance.<br />
1<br />
2<br />
3<br />
4<br />
5<br />
6<br />
Charity<br />
A charity is a non-profit-making organisation set up<br />
exclusively to achieve a social or environmental mission.<br />
It relies solely on donations and/or grants, which often<br />
come with strings attached, e.g. funding cycles and<br />
reporting requirements.<br />
Revenue-Generating Not-for-Profit<br />
This label refers to any non-profit-making organisation,<br />
dedicated to a social or environmental cause, that<br />
generates income by selling products and services.<br />
It includes businesses that make typically up to 75 per cent<br />
of their income through commercial activities, with the<br />
rest covered by grants and donations. 3<br />
Revenue-Generating <strong>Social</strong> Enterprise<br />
Also dedicated to creating social or environmental value,<br />
a revenue-generating social enterprise typically makes<br />
over 75 per cent of its income from commercial activity. 4<br />
Many are able to break even through commerce, but all<br />
surplus is reinvested to help the organisation achieve<br />
its mission. Thus, they come in many organisational<br />
forms, from non-profits, to LLCs, to worker-owned<br />
cooperatives, to a hybrid of two or more.<br />
<strong>Social</strong> Purpose Business<br />
Organisations in this category are set up like traditional<br />
private or public businesses, but are driven by a social<br />
or environmental mission. <strong>The</strong>y have shareholders and<br />
distribute profit, but see business growth as a means to<br />
create their intended social impact.<br />
<strong>Social</strong>ly Responsible Business<br />
This is a traditional business entity that also makes<br />
conscious efforts to benefit society at large through<br />
various means, including targeted CSR programmes,<br />
staff initiatives and supply chain management. Operations<br />
of socially responsible businesses may not have social<br />
impact as their first priority, but they cause few negative<br />
externalities in the long run.<br />
What Doesn’t Count as a Recipient of<br />
<strong>Social</strong> <strong>Finance</strong>?<br />
Commercial Business that Gives Profits to Charity<br />
Into this category fall many of the world’s businesses,<br />
which pursue profit maximisation but also contribute<br />
a fraction of profits to charity. Daily operations are not tied<br />
to any social cause, so investment into these companies<br />
does not fall under “social finance”. However, they may<br />
be considered social financiers themselves.<br />
purely financial returns<br />
Source: Adapted by the authors from MaRS Centre for Impact Investing,<br />
“Your Guide to <strong>Social</strong> <strong>Finance</strong>”. http://impactinvesting.marsdd.com/knowledgehub/social-finance-guide<br />
8 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
SoFi 101<br />
It’s Complicated: Other Things Also<br />
Called “<strong>Social</strong> <strong>Finance</strong>”<br />
<strong>Social</strong> Impact Bonds<br />
<strong>Social</strong> impact bonds (SIBs), also known as “Pay for<br />
Success” financing, are perhaps the most confusing form<br />
of social finance. For one, they aren’t really bonds, but<br />
complex contracts that are used to pay for large social<br />
impact projects. <strong>The</strong>y essentially work like this: investors<br />
invest their cash in a social project and evaluate its<br />
results. <strong>The</strong>se results are then tallied based on how<br />
much money they save the government—for instance,<br />
by reducing prison recidivism, the state doesn’t need to<br />
pay for as many prisoners as it would’ve had to without<br />
the programme. Once the project is completed, the<br />
government pays out a portion of the savings to the<br />
investors who originally put up the money. Often, these<br />
savings are so large that the investors can make returns<br />
at or above market rates.<br />
Microfinance<br />
Championed by Nobel laureate Muhammad Yunus,<br />
founder of Grameen Bank, microfinance is a way of<br />
providing financial services to the working poor at<br />
low interest rates so as to increase their incomes and<br />
improve their livelihoods. Originally only referring to<br />
loans, microfinance has expanded to encompass other<br />
services like savings and insurance. Large banks<br />
don’t typically provide loans to the poor because they<br />
consider it too risky. If they or others do, it’s usually<br />
at astronomical interest rates. Microfinance brings<br />
interest rates down and often pairs loans with financial<br />
literacy training.<br />
<strong>Social</strong> <strong>Finance</strong><br />
Explained Further<br />
This section covers the relationship between risk, financial<br />
returns and social impact; touches briefly on the tricky<br />
issue of impact measurement; presents an around-theworld<br />
glance at social finance initiatives carried out in<br />
various countries; and identifies some of the biggest<br />
players in the field of social finance.<br />
Risky Business?<br />
From the investor’s perspective, risk is defined in terms<br />
of how difficult it will be to get one’s money back, with<br />
interest, from an investment. 5 <strong>The</strong> less “risky” and the<br />
higher the return, the more investors can be convinced to<br />
put up more of their funds. <strong>The</strong> impact investor, or social<br />
financier, looks to achieve positive social value, and often<br />
considers the level of social impact that their investment<br />
might yield. Different investors use different financial<br />
tools, depending on their appetite for risks, financial<br />
returns and social impact. <strong>The</strong> following illustration<br />
shows the various levels of financial return and social<br />
impact associated with different forms of social finance.<br />
FINANCIAL<br />
RETURNS &<br />
SOCIAL IMPACT<br />
AT A GLANCE<br />
Form of <strong>Social</strong> <strong>Finance</strong><br />
FINANCIAL<br />
It depends<br />
Grants/Donations<br />
Grants and donations are given for specific<br />
programmes or projects in return for social<br />
impact of some kind. Of course, they come<br />
with no expectation of financial return.<br />
Non-profit organisations and charities<br />
usually relyon this type of funding mechanism.<br />
Patient Capital<br />
Patient capital is a long-term loan offered<br />
at a lower interest rate over a longer period<br />
by investors prioritising social returns over<br />
quick profit.<br />
Quasi-Equity<br />
Quasi-equity is a flexible term, but it<br />
commonly refers to a loan that gets paid<br />
back with a portion of future performance<br />
instead of just cash. It allows enterprises to<br />
raise debt capital without high interest rates.<br />
Unsecured Loan<br />
This is the form that most loans take:<br />
provided without collateral, and only<br />
based on the borrower’s credit or<br />
calculated trustworthiness. Loans are<br />
considered low-risk because lenders have<br />
the government’s help in collection.<br />
Equity<br />
Equity is the ownership that comes from<br />
buying a small piece of a company. It is<br />
often used by companies to raise cash<br />
without taking on debt. For investors, equity<br />
means that they share in all the future<br />
successes, or failures, of the company.<br />
Earned Income<br />
Earned income has the lowest risk for an<br />
organisation to get capital. It is generated<br />
by the firm’s own activities, so there’s no<br />
one to pay back or surrender ownership to.<br />
Plus, barring a huge shift in the market,<br />
earned income can often be counted on in<br />
the future.<br />
SOCIAL<br />
IMPACT METRE<br />
<strong>Social</strong> Impact: Context Matters<br />
<strong>The</strong> expected social impact of many types of investment<br />
depends on what the recipient does with it. For instance,<br />
a company raising capital in the form of equity could use it<br />
to expand its low-cost health treatment to new geographies,<br />
helping many more low-income people live healthier lives.<br />
Another company could also use equity to develop a new<br />
technique to drill for fossil fuels. <strong>The</strong> financial tool is the same,<br />
but the social or environmental impact is widely different.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 9
Market-Rate Returns?<br />
Is it possible to achieve both social and financial returns<br />
simultaneously? A new analysis conducted by the<br />
Cambridge Associates Impact Investing Benchmark, in<br />
association with the Global Impact Investing Network<br />
(GIIN), shows that the answer is yes: “market rates of<br />
return are achievable through impact investing”, states<br />
GIIN CEO Amit Bouri. 6 In this study, the benchmark<br />
compared normal venture capital and private equity<br />
funds to funds that have both financial and social<br />
impact objectives. Overall, the analysis found an<br />
internal rate of return (IRR) of 6.9 per cent for impact<br />
funds, as compared to 8.1 per cent for non-impact<br />
funds—“within spitting distance”, as classified by<br />
one commentator. 7 However, breaking down the data<br />
reveals an even more compelling story. For instance,<br />
impact investing funds in emerging markets posted<br />
returns of 9.1 per cent; impact investing funds that<br />
were smaller (under US$100 million) saw 9.5 per cent<br />
returns; and smaller impact investing funds focused on<br />
the US returned a whopping 13.1 per cent. 8 This robust<br />
data shows that investors who seek social impact do<br />
not have to sacrifice profits, and might even be able to<br />
outperform the market in some cases.<br />
Measure for Measure<br />
Almost everyone (with good intentions) hopes to achieve<br />
positive social impact. According to Mark Florman,<br />
Robyn Klingler-Vidra and Martim Jacinto Facada,<br />
“<strong>The</strong> notion of the social impact of business has<br />
become so mainstream that government at the highest<br />
levels—including G8 leaders and even the Pope—<br />
advocate the creation of institutions to give greater<br />
attention to driving social impact”. 9 However, one of the<br />
most difficult challenges facing social finance revolves<br />
around the question: how do we measure social impact?<br />
<strong>The</strong>re are, in fact, many ways to measure it, but the<br />
crucial question concerns how to consolidate these many<br />
methods under one impact measurement and evaluation<br />
system. At present, the impact measurement field is<br />
quite chaotic: each institution or region typically has its<br />
own assessment criteria for impact, and creates its own<br />
metrics. Though in recent decades the Global Impact<br />
Investing Network (GIIN) and <strong>Social</strong> Value UK (formerly<br />
the SROI Network) have made efforts to consolidate their<br />
metrics, there has not been a single governing authority<br />
to establish an official and centralised system of impact<br />
measurement and evaluation.<br />
<strong>The</strong>re are, in fact, many ways to measure it [social impact], but the<br />
crucial question concerns how to consolidate these many methods<br />
under one impact measurement and evaluation system.<br />
People<br />
Triple Bottom Line (People, Planet, Profit)<br />
<strong>The</strong> triple bottom line is one way to think about what an<br />
organisation’s relationship to its impact should be. <strong>The</strong> triple<br />
bottom line consists of three Ps: people, planet and profit.<br />
Organisations that take this approach are understood to<br />
prioritise social, environmental and financial impact equally<br />
in order to take into account the full costs of operating their<br />
business. 10<br />
PLANET<br />
PROFIT<br />
10 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
SOCIAL FINANCE: AN AROUND-THE-WORLD GLANCE<br />
d.light 11<br />
USA<br />
Founded in 2006, d.light aims to<br />
bring solar lighting and power<br />
systems to developing countries<br />
not only through producing and<br />
selling solar products, but also<br />
through innovative financial<br />
products. To date, d.light has sold<br />
over 10 million solar products<br />
across more than 60 countries,<br />
and improved the lives of some<br />
50 million people. A growing portion<br />
of d.light’s sales come through its<br />
pay-as-you-go system, which allows<br />
customers to combine top-up<br />
cards, microloans, savings groups,<br />
employer sponsorship, cash and<br />
mobile money to make d.light’s<br />
solar products radically affordable. 12<br />
South Africa’s <strong>Social</strong><br />
Impact Bonds 16<br />
South Africa<br />
Two government departments in<br />
the Western Cape of South Africa<br />
have committed 25 million rand<br />
(US$1.62 million) for three social<br />
impact bonds (SIBs) designed<br />
to improve maternal and early<br />
childhood outcomes. This is the<br />
first time a middle-income country<br />
has committed to a pay-for-success<br />
scheme—to date, no low-income<br />
country has done so.<br />
SoFi 101<br />
Brazil’s <strong>Social</strong><br />
Stock Exchange 15<br />
Brazil<br />
Launched in 2003, the <strong>Social</strong> Stock<br />
Exchange for BOVESPA (Brazil’s<br />
Community Interest Stock Exchange) is the world's first<br />
Companies (CICs) 13 social stock exchange. Focusing<br />
United Kingdom<br />
on education-based initiatives and<br />
environment-related projects, it<br />
was recognised by UNESCO as<br />
<strong>The</strong> UK was one of the earliest<br />
a pioneering model and adopted<br />
countries to recognise social<br />
by the United Nations Global<br />
enterprises as a separate business<br />
Compact Office as a case study to<br />
entity. <strong>The</strong>y designate social<br />
be recommended to other stock<br />
enterprises, legally, as “Community<br />
exchanges. Unlike a traditional stock<br />
Interest Companies”. Since 2005,<br />
exchange, however, this one shies<br />
more than 12,000 companies have<br />
away from all valuation; instead, it<br />
registered as CICs. <strong>The</strong>se are<br />
matches social ventures to investors<br />
subjected to asset locks, dividend<br />
in the style of online marketplaces<br />
caps and interest caps to ensure<br />
like Kiva or Kickstarter.<br />
that their assets are used for the<br />
benefit of society. Being a hybrid<br />
form, CICs can get funding from<br />
private philanthropy, public funding<br />
and venture philanthropy firms<br />
such as UnLtd, which supports<br />
social entrepreneurs through<br />
challenge grant awards, advice and<br />
networking opportunities. 14<br />
UBERIS Capital &<br />
Coco Khmer<br />
Cambodia<br />
Dasra<br />
India<br />
A true double- or triple-bottomline<br />
investor, UBERIS invests in<br />
Working across India, Dasra<br />
early-stage social businesses<br />
combines research, organisational that seek impact and financial<br />
capacity-building and philanthropic sustainability. For instance, one of<br />
networks in its mission to bring their investees, Coco Khmer, creates<br />
800 million Indians out of poverty. fair trade coconut-based skincare<br />
<strong>The</strong>y report to have strengthened products while providing economic<br />
the growth plans of over 200<br />
empowerment for marginalised<br />
successful non-profits and enabled Cambodians. When Coco Khmer was<br />
over US$11 million in funding to breaking even but needed capital in<br />
social businesses and non-profits order to grow, UBERIS provided early<br />
in India. Dasra actively works to capital in the form of a convertible<br />
bridge the gap between social loan, and paved the way for future<br />
entrepreneurs and philanthropists investment and Coco Khmer’s<br />
by providing research, support, and continued growth. 18<br />
a platform for both. 17<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 11
Biggest<br />
<strong>Social</strong> Financiers<br />
# Name<br />
Financial Resources<br />
(US$ billion)<br />
1 International <strong>Finance</strong> Corporation 45.3<br />
2<br />
Inter-American Development<br />
Bank Group<br />
14.0<br />
3 Enterprise Community Partners 13.9<br />
4<br />
5<br />
6<br />
Morgan Stanley Institute for<br />
Sustainable Investing<br />
Netherlands Development<br />
<strong>Finance</strong> Company<br />
National Community<br />
Investment Fund<br />
10.6<br />
8.4<br />
5.8<br />
7 Responsibility Investments AG 3.6<br />
8 Capricorn Investment Group 3.5<br />
9<br />
Goldman Sachs Urban<br />
Investment Group<br />
2.4<br />
10 Triodos Investment Management 2.2<br />
Source: Adapted from Christa Hangl, "A Literature Review about the Landscape of<br />
<strong>Social</strong> <strong>Finance</strong>", Table 1, 77–92. 19<br />
<strong>The</strong> International <strong>Finance</strong> Corporation<br />
Founded in 1956, the International <strong>Finance</strong> Corporation<br />
(IFC) is the private investment branch of the World<br />
Bank. Over US$45 billion in investments from the IFC<br />
go towards loans and venture capital. In turn, most of<br />
its funding comes from issuing triple-A rated bonds<br />
in several different capital markets. Most of its bonds<br />
are of the traditional variety, marking investments that<br />
lack an exceptional focus on social impact. However,<br />
certain innovative themed bonds such as Green Bonds,<br />
Banking on Women Bonds, and Local Currency Bonds<br />
also allow investors to target causes and communities<br />
they want to support. <strong>The</strong> reach and financial power<br />
of the organisation is impressive: a Google search for<br />
“IFC” will typically yield headlines such as “IFC plans<br />
to invest $75 million in Glenmark Pharmaceuticals”;<br />
“IFC to invest $15 million in Vietnamese animal feed<br />
firm Anova’s Bond”; or “IFC to invest $20 million in<br />
Abraaj Group”. <strong>The</strong> IFC example foregrounds the<br />
complexity of drawing hard-and-fast boundaries around<br />
the field of social finance. Even though many of the<br />
IFC’s investments are in private-sector businesses and<br />
multinational corporations (i.e. investments that are<br />
not particularly “social”), its ultimate mission is a social<br />
one: to create jobs and seed economic growth in order<br />
to advance development.<br />
Crowdfunding<br />
Othmar M. Lehner defines crowdfunding as the act of<br />
“tapping a large dispersed audience, dubbed as ‘the<br />
crowd’, for small sums of money to fund a project or<br />
a venture” and one that is “typically empowered by the<br />
social media communication over the Internet, through<br />
for example embracing user-generated content as<br />
guides for investors”. 20<br />
Industrial machines featured in Open Source<br />
Ecology’s GVCS, taken from the company’s website.<br />
<strong>The</strong> idea of funding a project through small contributions<br />
from a large audience is not new. However, due to its<br />
informal and democratic nature, crowdfunding has<br />
become more widespread in recent years. As its investors<br />
generally care more about social rather than financial<br />
returns, crowdfunding seems an appropriate tool for social<br />
entrepreneurs to raise capital. <strong>The</strong> emergence of online<br />
platforms, such as Kickstarter, Indiegogo and GoFundMe,<br />
has aided social enterprises in raising both awareness<br />
and capital for their ideas. Typically, out of the plethora<br />
of initiatives, only a selected number of crowdfunding<br />
projects receive adequate funding and see their ideas<br />
turned into reality. Open Source Ecology is one particular<br />
social enterprise that used crowdfunding for its Global<br />
Village Construction Set (GVCS). Aimed to bring affordable<br />
industrial machines to rural communities around the<br />
world, the company has, to date, raised over US$60,000<br />
for its GVCS project.<br />
12 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
SoFi 101<br />
Conclusion:<br />
Looking Ahead<br />
Going forward, social finance faces a broad set of<br />
opportunities and challenges. Ellie Howard of Cicero<br />
Group suggests that “in time, social finance will become<br />
inherent to the practice of investing in line with the<br />
progression to a conscious economy”, but that “the<br />
sector first needs to establish itself”. 21 In other words,<br />
what is now somewhat of a fringe concept—investing<br />
to achieve measurable social impact—will eventually<br />
become inextricable from “plain-old” normal investing.<br />
When that happens, we’ll have an economy that includes<br />
social impact in its core calculus; that incorporates more<br />
of the full costs and benefits of doing business; and<br />
that is more “conscious” of the impacts it has. Howard<br />
goes on to call for “the creation of a platform to not only<br />
attract the investment, but also the brightest minds and<br />
expertise for the sector to flourish”. 22 <strong>The</strong> table below<br />
presents a summary of the prospects and obstacles<br />
facing social finance, and its potential to thrive.<br />
Opportunities<br />
• Population growth in emerging countries<br />
• Innovative technologies that<br />
- allow for global reach<br />
- increase collaboration<br />
- reduce transaction costs<br />
• More collaborative efforts between businesses,<br />
charities and governments<br />
• Increased professionalism from impact investors<br />
• New investment tools<br />
• Growing legislative support<br />
• Academic support (professional programmes,<br />
incubators and competitions)<br />
• High payback rates for micro-loans<br />
• Positive mindset shifts and generational changes<br />
Challenges<br />
• Returns from social instruments are on average<br />
lower than those of traditional instruments<br />
(for now)<br />
• Insufficient education about and training in<br />
social finance<br />
• <strong>Social</strong> enterprises still largely seen as charities<br />
• Fragmented social enterprise market due to<br />
varied agendas of organisations<br />
• Lack of available quantitative data<br />
• Lack of standards for measuring social impact<br />
• Too little readily available funding<br />
• More regulations that potentially curb the<br />
growth of social enterprises<br />
Now that we’ve examined the kinds of organisations that<br />
receive social finance, discussed the financial tools used,<br />
cited examples from around the world, and highlighted<br />
some exciting opportunities ahead, we hope this “SoFi<br />
101” has covered some important ground, albeit not<br />
exhaustively, on the topic of social finance. Maybe<br />
the next time someone asks, “What is social finance<br />
anyway?”, this article can be a place to start.<br />
All opinions expressed in this article, unless otherwise stated, are those of the<br />
authors. Any errors or omissions are the authors’ own.<br />
Notes<br />
1<br />
Rachel Kalbfleisch, “<strong>Social</strong> <strong>Finance</strong> Week: <strong>Social</strong> <strong>Finance</strong> 101”,<br />
Charity Village. https://charityvillage.com/Content.aspx?topic=<strong>Social</strong>_<br />
<strong>Finance</strong>_101#.V5cCl2R97u2<br />
2<br />
MaRs Centre for Impact Investing, “Your Guide to <strong>Social</strong> <strong>Finance</strong>”.<br />
http://impactinvesting.marsdd.com/knowledge-hub/social-financeguide<br />
3<br />
Eva Varga and Malcolm Hayday, A Recipe Book for <strong>Social</strong> <strong>Finance</strong><br />
(Brussels: European Commission, <strong>2016</strong>). http://ec.europa.eu/social/<br />
main.jsp?catId=738&langId=en&pubId=7878<br />
4<br />
Ibid.<br />
5<br />
Investopedia, “Risk Definition”. http://www.investopedia.com/<br />
terms/r/risk.asp<br />
6<br />
Cambridge Associates and Global Impact Investing Network,<br />
“Private Impact Investing Funds Yielded Financial Performance<br />
in Line with Similar Private Investment Funds with No <strong>Social</strong><br />
Objective, According to New Impact Investing Benchmark”, <strong>The</strong>giin.<br />
org, 25 June 2015. https://thegiin.org/assets/Benchmark%20PR.pdf<br />
7<br />
Anne Field, “New Study: Impact Investors Don’t Have to Sacrifice<br />
Financial Returns”, Forbes, 26 June 2015. http://www.forbes.com/<br />
sites/annefield/2015/06/26/new-study-impact-investors-dont-haveto-sacrifice-financial-returns/#3c33ebe66853<br />
8<br />
Cambridge Associates and Global Impact Investing Network,<br />
“Introducing the Impact Investing Benchmark”, 25 June 2015.<br />
https://thegiin.org/assets/documents/pub/Introducing_the_Impact_<br />
Investing_Benchmark.pdf<br />
9<br />
Adapted from Mark Florman, Robyn Klingler-Vidra, and Martim<br />
Jacinto Facada, “A Critical Evaluation of <strong>Social</strong> Impact Assessment<br />
Methodologies and a Call to Measure Economic and <strong>Social</strong> Impact<br />
Holistically through the External Rate of Return Platform”, LSE<br />
Enterprise Working Paper #1602 (February <strong>2016</strong>). http://www.lse.<br />
ac.uk/businessAndConsultancy/LSEConsulting/pdf/Assessing-socialimpact-assessment-methods-report.pdf<br />
10<br />
<strong>The</strong> Economist, “Triple Bottom Line”, Economist.com, 17 November<br />
2009. http://www.economist.com/node/14301663<br />
11<br />
Shell Foundation, “D.light Launches $5 Solar Lantern”. http://www.<br />
shellfoundation.org/Our-News/News-Archive/d-light-Launches-$5-<br />
Solar-Lantern<br />
12<br />
Esha Chhabra, “Bite-Size Payments Go Global: Solar’s Next<br />
Challenge”, Forbes, 12 August 2014. http://www.forbes.com/sites/<br />
eshachhabra/2014/08/12/bite-size-payments-go-global-solars-nextchallenge/#13c490d773fe<br />
13<br />
CIC Association, “What Is a CIC?”. http://www.cicassociation.org.uk/<br />
about/what-is-a-cic<br />
14<br />
UnLtd UK, “About UnLtd”. https://unltd.org.uk/about_unltd<br />
15<br />
Chhichhia Bandini, “<strong>The</strong> Rise of <strong>Social</strong> Stock Exchanges”, Stanford<br />
<strong>Social</strong> Innovation Review, 8 January 2015. http://ssir.org/articles/<br />
entry/the_rise_of_social_stock_exchanges<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 13
SoFi 101<br />
16<br />
Sophie Gardiner and Emily Gustafsson-Wright, “South Africa is<br />
the First Middle-Income Country to Fund Impact Bonds for Early<br />
Childhood Development”, Brookings Institution, 6 April <strong>2016</strong>.<br />
https://www.brookings.edu/<strong>2016</strong>/04/06/south-africa-is-the-firstmiddle-income-country-to-fund-impact-bonds-for-early-childhooddevelopment<br />
17<br />
AVPN, “About Dasra”. https://avpn.asia/organisation/dasra<br />
18<br />
UBERIS Capital, “Our Portfolio”. http://www.uberiscapital.com/<br />
ventures-portfolio<br />
19<br />
Christa Hangl, “A Literature Review about the Landscape of <strong>Social</strong><br />
<strong>Finance</strong>”, ACRN Journal of <strong>Finance</strong> and Risk Perspectives 3, 4<br />
(December 2014): 64–98. http://www.acrn-journals.eu/resources/<br />
jofrp201404b.pdf<br />
20<br />
Othmar M. Lehner, “Crowdfunding <strong>Social</strong> Ventures: A Model and<br />
Research Agenda”, Venture Capital 15, 4 (2013): 289–311<br />
21<br />
Ellie Howard, Challenges and Opportunities in <strong>Social</strong> <strong>Finance</strong> in the<br />
UK (London: Cicero Group, 2012). http://www.cicero-group.com/<br />
Research-Analysis/Pain_in_spain_report.pdf<br />
22<br />
Ibid.<br />
Christian<br />
Petroske is<br />
an Assistant<br />
Manager at the<br />
Lien Centre for<br />
<strong>Social</strong> Innovation.<br />
He drives forward<br />
a diverse range of projects,<br />
including the Centre’s research,<br />
capacity-building, partnerships,<br />
events, and is Contributing<br />
Editor for <strong>Social</strong> <strong>Space</strong>. Before<br />
joining the Centre, Christian<br />
helped Year Up build databased<br />
feedback loops into its<br />
core decision-making as Sales<br />
Operations and Market Research<br />
Fellow while participating in a<br />
selective, applied management<br />
training programme through<br />
New Sector Alliance’s Residency<br />
in <strong>Social</strong> Enterprise. Christian<br />
holds a BA in Sociology with<br />
Honours from Brown University,<br />
where he chaired the state’s<br />
biggest social enterprise<br />
conference, worked with two<br />
start-ups and founded one,<br />
conducted both applied and<br />
academic research, and wrote<br />
an award-winning Honours<br />
thesis on feedback and power in<br />
social finance. He can be reached<br />
at cpetroske@smu.edu.sg<br />
Florian<br />
Parzhuber is<br />
a senior at the<br />
Singapore<br />
Management<br />
University (SMU)<br />
where he majors<br />
both in <strong>Finance</strong> and Operations<br />
Management. Presently a Data &<br />
Operations Associate at the Lien<br />
Centre for <strong>Social</strong> Innovation,<br />
he has previously conducted<br />
research on water access in Laos<br />
(specifically the regional water<br />
management along the Mekong<br />
River), social entrepreneurship<br />
in the Philippines, as well as<br />
the social entrepreneurial<br />
landscape around the globe.<br />
His research interests include<br />
water and sanitation systems<br />
across different continents,<br />
financial inclusion, as well as the<br />
future outlook of crowdfunding.<br />
He can be reached at<br />
fparzhuber.2013@smu.edu.sg<br />
Originally from<br />
Seoul, South<br />
Korea, Haneol<br />
Jeong is a student<br />
at the Wharton<br />
School of the<br />
University of<br />
Pennsylvania, and a member<br />
of the Joseph Wharton scholars<br />
program. He was a Summer<br />
Research Associate at the Lien<br />
Centre for <strong>Social</strong> Innovation,<br />
where he conducted an<br />
independent research project<br />
on increasing energy access<br />
in Southeast Asia through<br />
investment in social enterprises.<br />
He can be reached at haneolj@<br />
wharton.upenn.edu<br />
John Kinsella<br />
is a sophomore<br />
at the University<br />
of Pennsylvania.<br />
Originally from<br />
Houston, Texas,<br />
he earned an<br />
Eagle Scout award and received<br />
the Princeton Prize Certificate<br />
in Racial Relations. He was a<br />
Summer Research Associate<br />
at the Lien Centre for <strong>Social</strong><br />
Innovation, during which time he<br />
conducted independent research<br />
on interdisciplinary solutions to<br />
issues facing the world. He can be<br />
reached at jkin@sas.upenn.edu<br />
Maaya Murakami,<br />
formerly a Summer<br />
Research Associate<br />
at the Lien Centre<br />
for <strong>Social</strong> Innovation,<br />
is a senior at the<br />
University of<br />
Pennsylvania, where she majors<br />
in International Relations and<br />
Economics. Born in Japan but<br />
raised in the Netherlands and<br />
Germany, Maaya’s research<br />
interests include ASEAN’s<br />
strengthening of social protection<br />
measures in its member states,<br />
and its challenges and implications;<br />
social entrepreneurship in Cambodia;<br />
and Germany’s dominance in the<br />
management of the European<br />
economic crisis. She can be reached<br />
at maayam@sas.upenn.edu<br />
Mitchell<br />
Laferriere was a<br />
Summer Research<br />
Associate at the<br />
Lien Centre for<br />
<strong>Social</strong> Innovation.<br />
During this time,<br />
he studied theory, strategy and<br />
developmental curriculum for the<br />
teaching of impact investing to<br />
university students. His primary<br />
research interests cover impact<br />
investing, sustainable finance,<br />
social entrepreneurship and<br />
social innovation. He is currently<br />
based in Manhattan, New York,<br />
where he attends the Gabelli<br />
Business School at Fordham<br />
University. He can be reached at<br />
mlaferriere1@fordham.edu<br />
Remi Cordelle is<br />
a rising sophomore<br />
at the University<br />
of Pennsylvania,<br />
where he majors<br />
in Economics<br />
and Computer<br />
Science. Formerly a Summer<br />
Research Associate at the Lien<br />
Centre for <strong>Social</strong> Innovation,<br />
Remi conducted research on<br />
income inequality. His areas of<br />
interest include social mobility<br />
in emerging economies; financial<br />
inclusion in Southeast Asia;<br />
financial literacy in marginalised<br />
communities; social enterprises<br />
in Indonesia; microfinance<br />
in developed and emerging<br />
economies; and leadership in<br />
social finance. He can be reached<br />
at remicor@sas.upenn.edu<br />
14 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
You.<br />
When others see a child in need,<br />
You see people who can meet that need.<br />
When others see social issues<br />
that seem insurmountable,<br />
you see hope and possibilities.<br />
When others see the good being done,<br />
We see You.
FEATURE<br />
Collective By Rob John<br />
Philanthropy<br />
<strong>The</strong> Strength of Giving Together<br />
Giving to charity has never been a solitary<br />
activity in any culture. People have joined<br />
together to give for millennia. In Asia,<br />
clan associations, religious groups or<br />
just friends have enjoyed the benefits of<br />
giving as a group. But there appears to<br />
be a renaissance of collective giving with<br />
the advent of more organised, strategic<br />
and outcome-focused philanthropy. At the<br />
Asia Centre for <strong>Social</strong> Entrepreneurship<br />
and Philanthropy (ACSEP) where I am<br />
presently based, our research team’s<br />
curiosity about giving circles was first<br />
piqued when investigating the nature<br />
of innovation in Asian philanthropy in<br />
2012. 1 In that study, we reported several<br />
initiatives where individuals pooled<br />
their resources and jointly selected<br />
a non-profit organisation to fund. Since<br />
then, the number and variety of giving<br />
circle models have increased across the<br />
region, leading me to believe that giving<br />
circles will contribute significantly to the<br />
development of philanthropy in Asia over<br />
the coming decade.<br />
GIVING CIRCLES IN<br />
NORTH AMERICA<br />
Giving circles are presently<br />
a well-established phenomenon<br />
in contemporary American<br />
philanthropy. Since the mid-<br />
1990s, their numbers have grown,<br />
especially through networked circles<br />
such as <strong>Social</strong> Venture Partners<br />
(SVP), <strong>The</strong> Women’s Collective Giving<br />
Grantmakers Network and Impact<br />
100. 2 Studies of US giving circles<br />
generally support the view that they<br />
are more than a fundraising tool,<br />
but also an opportunity for<br />
individuals to learn more about<br />
giving, non-profits and social<br />
needs in their own communities.<br />
Most giving circle models require<br />
individuals to donate quite modest<br />
sums and engage their members<br />
more deeply than casual “donation<br />
tin” or “chequebook” giving. This<br />
engagement and the multiplied<br />
resources of pooled funds can<br />
approach the level of philanthropy<br />
more often associated with wealthy<br />
individuals or managed charitable<br />
funds. Angela M. Eikenberry, an<br />
academic at the University of<br />
Nebraska who has extensively<br />
studied giving circles, calls them<br />
“a transformation in the way we<br />
[ordinary citizens] are attempting<br />
16 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
Collective Philanthropy<br />
to address community problems<br />
through giving and volunteering”.<br />
Her definition of a giving circle<br />
remains a helpful starting point in<br />
understanding why they are<br />
an important innovation in Asia.<br />
Giving circles are hard to<br />
define, are flexible in form and<br />
nature, but typically exhibit<br />
five major characteristics—<br />
they pool and give away<br />
resources, educate members<br />
about philanthropy and issues<br />
in the community, include<br />
a social dimension, engage<br />
members, and maintain their<br />
independence. 3<br />
While the most obvious characteristic of<br />
a giving circle is syndication—the pooling of<br />
capital to make larger donations—we know<br />
from research that a giving circle also engages<br />
its members to release human capital and<br />
provides a learning experience that solitary<br />
giving does not.<br />
While the most obvious characteristic<br />
of a giving circle is syndication—the<br />
pooling of capital to make larger<br />
donations—we know from research<br />
that a giving circle also engages its<br />
members to release human capital<br />
and provides a learning experience<br />
that solitary giving does not. A survey<br />
of 341 members of 26 giving circles<br />
supported the assertion that<br />
participation had a positive impact<br />
on individuals’ philanthropic and<br />
civic engagement. Giving-circle<br />
members gave more time and money<br />
and in a more focused and strategic<br />
way compared to those who did<br />
not give collectively. <strong>The</strong> members’<br />
knowledge of philanthropy, non-profit<br />
organisations, and problems in<br />
their community also increased<br />
as a result of giving with others. 4<br />
On the American landscape, it<br />
appears that gender is a major factor<br />
in the formation and dynamics of<br />
giving circles: one study revealed<br />
that 44 per cent of circles were<br />
composed of women only, with two<br />
per cent being exclusively male. 5<br />
Many US giving circles are hosted by<br />
other philanthropic organisations,<br />
usually community foundations,<br />
which enable circles to offer their<br />
members tax exemptions without<br />
having to independently file for<br />
charitable status. In addition, a few<br />
giving circle networks in North<br />
America have opened chapters<br />
internationally, or inspired others to<br />
adapt their model and form circles<br />
in Asia.<br />
THE ASIAN CONTEXT<br />
<strong>The</strong> 34 nations and special<br />
administrative regions that<br />
constitute Asia form a diverse and<br />
complex patchwork of cultures,<br />
languages, political systems and<br />
economies spread across vast<br />
distances. In the US and much of<br />
Europe, philanthropy is relatively<br />
well developed: there is a robust<br />
regulatory environment for<br />
charitable giving and taxation, and<br />
a considerable body of academic<br />
research on philanthropy and<br />
its place in civic engagement<br />
and culture. Ancient traditions<br />
of charitable giving, such as the<br />
clan associations of 19th-century<br />
Chinese migrant traders, have<br />
existed for centuries in Asia.<br />
In 1915, 23 women formed the<br />
Singaporean Chinese Ladies<br />
Association. Most were the wives<br />
of wealthy business leaders, and<br />
together they pursued health and<br />
education projects amongst the<br />
island’s disadvantaged. Several<br />
of the Association’s presidents<br />
were to become instrumental in<br />
establishing some of Singapore’s<br />
most respected grant-making<br />
foundations, such as the Tan<br />
Foundation, Cathay Organisation<br />
and Lee Foundation. 6<br />
<strong>The</strong> concept, however, of organised<br />
philanthropy in order to effect<br />
specific societal benefit is relatively<br />
new, emerging from post-colonial<br />
wealth creation and private<br />
foundations. <strong>The</strong>se relatively<br />
new expressions of philanthropy<br />
are developing rapidly—even<br />
in countries like China, which<br />
has no modern tradition of<br />
institutional philanthropy. Despite<br />
the comparatively less robust<br />
and underdeveloped philanthropy<br />
“ecosystem” in Asia today, there are<br />
many indications that organised,<br />
strategic philanthropy will boom<br />
in the next decade: we are seeing<br />
an increased interest from middleand<br />
higher-income earners in a<br />
more engaged approach that adds<br />
value and is focused on efficiency<br />
and results. 7 <strong>The</strong> transfer of<br />
family business and associated<br />
philanthropy to a new generation<br />
of foreign-educated children<br />
is one driver of this evolution<br />
from traditional giving to more<br />
intentional, professionalised familybased<br />
philanthropy. In this context<br />
of rapidly evolving philanthropy in<br />
Asia, models of collective giving<br />
are likely to play an influential role,<br />
as individuals and communities<br />
seek to maximise the impact of<br />
their donations and deepen their<br />
experience of giving by learning<br />
from one another.<br />
GIVING CIRCLES IN ASIA<br />
In the first attempt to map their<br />
growth in the region, my 2014 study<br />
identified 37 giving circles in Asia, 8<br />
which I broadly categorised as either<br />
“transplanted” or “indigenous”<br />
giving circles. 9<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 17
Transplanted Giving Circles<br />
<strong>The</strong>se models can trace their origins<br />
to a network outside Asia, usually in<br />
the United States or United Kingdom.<br />
Additionally, transplanted giving<br />
circles are typically promoted by<br />
a strong, locally based “champion”<br />
who has personally understood the<br />
potential benefits of collective giving<br />
and can rally others to participate.<br />
None of the transplanted circles from<br />
my 2014 research resulted from any<br />
aggressive international corporate<br />
franchise, but rather were initiatives<br />
driven locally and supported by circles<br />
and their networks in the West.<br />
For example, SVP was founded<br />
in Seattle in 1997 and has to date<br />
grown to 31 chapters in the US<br />
and Canada. Each partner typically<br />
donates US$5,000 a year, enabling<br />
each city chapter to make several<br />
large grants to local non-profits.<br />
SVP’s venture philanthropy approach<br />
encourages partners to engage<br />
with the management team of the<br />
supported non-profit as an active<br />
“investor” rather than a passive<br />
donor. As early as 2005, SVP inspired<br />
the start-up of an affiliate group in<br />
Tokyo, but it was not until 2012 that<br />
the network significantly expanded<br />
to Asia. <strong>The</strong>re are presently SVP<br />
affiliates in India, China, South<br />
Korea, Japan and Australia, all led<br />
by local individuals and supported<br />
by the international network. Further,<br />
SVP India has grown organically to<br />
three city chapters, while SVP in<br />
China plans to expand beyond its<br />
first base in Beijing, which launched<br />
in 2013 with 50 partners. However,<br />
whereas SVP chapters in the US<br />
are registered as independent<br />
non-profits with tax deductibility<br />
status, the onerous procedures for<br />
registering a non-profit organisation<br />
in India and China have led SVP to<br />
choose an umbrella structure in<br />
India, and for SVP China to launch<br />
under the auspices of the Leping<br />
Foundation.<br />
In another case of adapting to local<br />
conditions, SVP Melbourne set up<br />
a dual fund structure to support the<br />
country’s growing social enterprise<br />
sector—a charitable fund offering<br />
SVP INDIA<br />
Ravi Venkatesan,<br />
courtesy of SVP<br />
India.<br />
140<br />
Partners<br />
raised nearly<br />
half a million<br />
US dollars<br />
4,000<br />
hours<br />
donated their<br />
time to support<br />
11 non-profits<br />
By<br />
2020<br />
Goal<br />
SVP India plans<br />
to help create<br />
a million jobs<br />
and mobilise<br />
the resources of<br />
1,000 partners<br />
A “TRANSPLANTED”<br />
GIVING CIRCLE IN INDIA’S<br />
SILICON VALLEY<br />
Ravi Venkatesan transformed Microsoft India during his<br />
seven years as the company’s chairman, making India the<br />
technology giant’s second largest market. Working for Microsoft<br />
brought him into close contact with a unique community of<br />
technologists and philanthropists, specifically the Seattle<br />
chapter of <strong>Social</strong> Venture Partners (SVP), whose members<br />
include several Microsoft executives. <strong>The</strong>y sowed a seed in<br />
Venkatesan’s mind that the collective giving model pioneered<br />
by SVP could be relevant for the burgeoning professional<br />
class in India’s own “Silicon Valley”. After stepping down from<br />
Microsoft in 2011, he gathered technology entrepreneurs in<br />
his home city of Bangalore, and SVP India started to take<br />
shape. “You start small and insignificant,” he said, “but<br />
particularly after my experience of Microsoft, I knew we had<br />
to plan for scale—to be one of the largest and most influential<br />
organisations on the Indian philanthropy landscape.”<br />
SVP partners work<br />
with agri-focused<br />
organisations<br />
to create better<br />
livelihood impact<br />
for farmers and<br />
producers.<br />
Photo courtesy<br />
of SVP India.<br />
Venkatesan planned to take the basic components of the<br />
SVP model—individuals pooling their capital, and engaging<br />
with promising non-profits in their locality to offer funds and<br />
business advice—and adapt to the Indian context, where scale<br />
of impact is key to addressing the country’s social issues.<br />
<strong>The</strong> first adaptation was to reduce red tape: SVP India was set<br />
up as a single registered entity, an umbrella structure where<br />
city chapters would be added as each was launched. After the<br />
Bangalore chapter was established in 2013 with 65 partners,<br />
chapters in Mumbai and Pune joined the network, with further<br />
expansion to other cities planned. Unlike US chapters, which<br />
are independent from each other, the umbrella model in India<br />
gave the city chapters an opportunity to collaborate and set<br />
common objectives. <strong>The</strong> chairman of each chapter sits on the<br />
SVP India board to help steer countrywide strategy. Livelihood,<br />
including job creation and vocational training, is an overarching<br />
national focus area for all Indian chapters. Each group will then<br />
choose additional localised social and environmental challenges<br />
that particularly touch on the well-being of their communities.<br />
<strong>The</strong> Bangalore chapter has chosen waste management as its<br />
local issue, one that is critical for a city whose population size<br />
has grown rapidly to 10 million people without sustainable<br />
policies on the sorting, collecting and disposing of domestic<br />
waste. Bangalore produces over 2,000 tons of dry waste every<br />
day, but only a fraction of that is processed in the city, most<br />
of it being sent to landfills outside the area. Partners of SVP<br />
Bangalore worked with multiple agencies to study the city’s<br />
waste management and identify gaps and opportunities for<br />
recycling, and in December 2015 presented an in-depth report<br />
and roadmap to the municipal authorities.<br />
During the first two years of the Indian chapters, 140 partners<br />
raised nearly half a million US dollars and donated 4,000 hours<br />
of their time to support 11 non-profits. By 2020, SVP India<br />
plans to help create a million jobs and mobilise the resources<br />
of 1,000 partners.<br />
18 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
Collective Philanthropy<br />
Transplanted giving<br />
circles are typically<br />
promoted by<br />
a strong, locally based<br />
“champion” who has<br />
personally understood<br />
the potential benefits<br />
of collective giving<br />
and can rally others<br />
to participate.<br />
Lastly, when the Impact 100 network<br />
of women-only giving circles in<br />
the US inspired chapters to be<br />
launched in Australia, it chose to be<br />
mixed gender, thus illustrating that<br />
transplanting is not a “cookie cutter”<br />
approach, but one that adapts to local<br />
circumstances and preferences.<br />
Indigenous Giving Circles<br />
<strong>The</strong> number of giving circles in<br />
Asia, apparently unconnected to<br />
any model outside of the region, is<br />
growing. In the globalising field of<br />
philanthropy, they are likely to be<br />
influenced, even if unconsciously,<br />
by established models elsewhere.<br />
<strong>The</strong> founder of New Day Asia (NDA)<br />
had her first experience of collective<br />
philanthropy in her home country<br />
of South Africa. After relocating to<br />
Hong Kong, she wanted to kickstart a<br />
giving circle amongst the expatriate<br />
business community to respond<br />
to sex trafficking in Asia. Although<br />
NDA requires its members to pledge<br />
a modest monthly donation, it has<br />
leveraged the pooled funds with cash<br />
and in-kind donations from corporate<br />
partners, and works strategically<br />
alongside established grantmakers<br />
in Hong Kong.<br />
tax deductibility so that partners can<br />
give grants to non-profits; and an<br />
operating company that is permitted<br />
to make impact investments in social<br />
enterprises.<br />
NEW DAY ASIA<br />
(HONG KONG)<br />
A DINNER TABLE CIRCLE THAT<br />
HAS IMPACTED THE LIVES OF<br />
TRAFFICKED WOMEN<br />
<strong>The</strong> Funding Network (TFN) is<br />
another transplanted model that<br />
is gaining traction in Asia. TFN<br />
originated in London in 2002 as<br />
an events-driven variation of<br />
collective philanthropy that uses<br />
“live crowdfunding”. <strong>The</strong> network’s<br />
funding events are open to the<br />
public and feature short pitches by<br />
preselected non-profits, which elicit<br />
pledges from the floor. Unlike most<br />
giving circles, funds are not pooled.<br />
Rather, individuals commit direct<br />
donations during the pitching events,<br />
with some offering beyond their<br />
donations (their time and skills).<br />
Since 2012, TFN has supported<br />
“affiliate” events in North America,<br />
South Africa, continental Europe and<br />
three countries in Asia: Singapore,<br />
New Zealand and Australia. TFN<br />
Australia has placed engagement<br />
with corporate partners at the centre<br />
of its strategy, with firms hosting<br />
events, and encouraging staff and<br />
clients to participate. Corporatefocused<br />
events give the company an<br />
opportunity to match funds pledged<br />
by its staff or offer gifts in kind to<br />
early stage non-profits. During<br />
the pitching sessions, companies<br />
pledge cash, or offer desk space or<br />
volunteers to young non-profits.<br />
Co-founder Chris Green (right) visiting<br />
a supported project in Cambodia in 2010.<br />
Photo courtesy of New Day Asia.<br />
US$<br />
750k<br />
Total Fund<br />
was raised in<br />
the middle of<br />
<strong>2016</strong><br />
Co-founder Liza Green visiting a supported project in<br />
Cambodia in 2008. Photo courtesy of New Day Asia.<br />
Liza and Chris Green are banking professionals in Hong<br />
Kong who were troubled by the “dark undercurrent of poverty<br />
in Asia and wanted to respond by giving intelligently”. Liza<br />
researched the abuse of young women by sex traffickers and<br />
made this the focus of what would become New Day Asia.<br />
NDA crystallised as a giving circle when the Greens presented<br />
their proposal at an informal dinner with eight friends in 2007.<br />
One of the members, a lawyer, helped the initiative become<br />
incorporated as a private company with tax-exempt status in<br />
Hong Kong. Earlier, Liza had already contacted the local office<br />
of the Asia Foundation, asking them to suggest a project that<br />
NDA could support with a US$10,000 donation. Over five years,<br />
membership grew organically to 86, through dinner parties,<br />
word of mouth and articles in Hong Kong’s financial press.<br />
Members pledge a modest monthly contribution of HK$500<br />
(US$65), although many give far more, especially when they<br />
receive their work bonuses. NDA members are generally<br />
expatriate professionals, but many are Hong Kong Permanent<br />
Residents. <strong>The</strong> total pooled funds raised by the middle of <strong>2016</strong><br />
was around US$750,000, supplemented by approximately<br />
US$200,000 in co-funding from corporate businesses donated<br />
to projects in Cambodia, India, China and Nepal.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 19
NEW DAY ASIA<br />
(HONG KONG)<br />
A DINNER TABLE CIRCLE THAT<br />
HAS IMPACTED THE LIVES OF<br />
TRAFFICKED WOMEN (cont'd)<br />
New Day Asia<br />
members take<br />
part in a hike<br />
fundraiser on<br />
Lantau island in<br />
2015 to support<br />
the Matara<br />
Girls Home in<br />
Sri Lanka.<br />
Photo courtesy<br />
of New Day<br />
Asia.<br />
New Day<br />
member Dana<br />
Barrett with<br />
children from<br />
the Kalki project<br />
in India in 2010.<br />
Photo courtesy<br />
of New Day<br />
Asia.<br />
India’s largest collaborative giving<br />
effort, Dasra Giving Circles, emerged<br />
out of the Indian Philanthropy<br />
Forum, a platform for high net worth<br />
donors convened by the Mumbaibased<br />
philanthropy intermediary,<br />
Dasra. A circle generally comprises<br />
10 individuals who each commit one<br />
million Indian rupees (US$20,000)<br />
per year for three years. Most of<br />
the funds support the growth of a<br />
non-profit, but 15 per cent is used<br />
to cover the cost of Dasra, delivering<br />
250 days of non-financial support<br />
through mentoring and technical<br />
advice over the three-year funding<br />
cycle. Dasra Giving Circles are<br />
formed to address a specific social<br />
problem only after Dasra’s research<br />
team provides a comprehensive<br />
mapping of a particular social sector<br />
together with a shortlist of nonprofits<br />
which are making innovative<br />
efforts to address the chosen social<br />
issue and have a scalable business<br />
model. Since the launch of its first<br />
giving circle in 2010, Dasra has<br />
raised US$5.6 million of direct<br />
member contributions from 11<br />
giving circles. <strong>The</strong> impact has been<br />
further leveraged by grantmakers<br />
who contributed US$15.1 million to<br />
projects that were initially supported<br />
by the giving circles.<br />
US$<br />
12,600<br />
Initial Grant<br />
offered by<br />
New Day Asia<br />
for LOVEQTRA<br />
Sengchemdrukmo<br />
Girl’s Home<br />
in China for<br />
refurbishment<br />
work at the<br />
Home<br />
New Day Asia members gather twice each year to decide<br />
which new projects to support. “If we fund anything new,<br />
then a member must take that project on as a champion.<br />
Ideally we want to support no more than three or four<br />
projects because that’s what we can comfortably manage<br />
as volunteers,” explained Liza Green. This giving circle<br />
emphasises member involvement and is reluctant to hire<br />
professional staff, thereby keeping costs as low as possible<br />
through volunteerism. Members are involved at all stages<br />
of grant management—evaluating potential projects,<br />
making site visits, as well as posting videos online.<br />
One of NDA’s earliest donations was to LOVEQTRA<br />
Sengchemdrukmo Girl’s Home, a registered non-profit<br />
organisation in China. Remotely situated on the Tibetan<br />
plateau, the Home offers protection to young girls rescued<br />
from domestic slavery and abuse. One member had<br />
a personal connection with its founder and recommended<br />
the project to the group. New Day Asia offered an initial<br />
grant of US$12,600 for refurbishment work at the Home,<br />
with follow-up grants for other capital expenditure in<br />
subsequent years. Liza, who feels the circle model works<br />
well, would like to see it replicated in other Asian cities.<br />
“I’d like to see a New Day Singapore, a New Day Jakarta,<br />
and so on; different cells run by people who want to do<br />
that and working independently from us in Hong Kong, but<br />
perhaps using our ideas and guidelines. We’ve created this<br />
structure; we just want people to use it.”<br />
Focus India Forum (FIF), a giving<br />
circle that targets members of<br />
the Indian diaspora in Singapore,<br />
has 250 members, of whom 180<br />
give regularly. Unlike Dasra’s<br />
focus on relatively large member<br />
donations, FIF requires its members<br />
to give only S$20 (about US$16)<br />
each month. Members are Indian<br />
nationals living in Singapore or<br />
people of Indian heritage who have<br />
adopted another nationality. Since<br />
its establishment in 2002, FIF has<br />
distributed S$161,000 to Indian<br />
non-governmental organisations via<br />
grants that are typically less than<br />
S$2,900. <strong>The</strong> group has a strong<br />
social and educational focus: its<br />
objective is to keep its diaspora<br />
members informed about the<br />
non-profit sector in India and of<br />
the impact of their donations.<br />
20 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
Collective Philanthropy<br />
<strong>The</strong> giving circles as described<br />
above so far generally comprise<br />
professionals who are in the middle<br />
to late part of their careers, live close<br />
to one another geographically—<br />
usually in the same city—and their<br />
giving is local, or sometimes regional.<br />
One recently formed giving circle is a<br />
community of interest: its members<br />
UBS 20/20 YOUNG<br />
LEADERS’ SOCIAL<br />
IMPACT GROUP 10<br />
are young professionals scattered<br />
across Asia and further afield, and<br />
their families usually own or manage<br />
major businesses in the region.<br />
<strong>The</strong>se next-generation business<br />
leaders and philanthropists formed<br />
the 20/20 <strong>Social</strong> Impact Leaders’<br />
Group as an opportunity to learn<br />
about giving through collaboration.<br />
A NEXT-GENERATION<br />
GIVING CIRCLE<br />
WHAT NEXT FOR GIVING CIRCLES<br />
IN ASIA?<br />
As the giving circle movement gains<br />
momentum across Asia, individuals<br />
are finding imaginative ways of<br />
learning-by-doing. <strong>The</strong>re seems little<br />
doubt that the number of circles is<br />
increasing, and like an iceberg, there<br />
is far more beneath the surface than<br />
we are aware of. We will see the<br />
growth of giving circles accelerate<br />
as community foundations, wealth<br />
managers and governmentsponsored<br />
giving campaigns<br />
promote collective giving.<br />
UBS<br />
20/20<br />
<strong>Social</strong> Impact<br />
Leaders Group<br />
created in 2013<br />
in partnership<br />
with UBS Optimus<br />
Foundation<br />
Members of the<br />
UBS 20/20 impact<br />
circle visit a school<br />
in Daliangshan,<br />
China. Photo<br />
courtesy of UBS<br />
20/20 <strong>Social</strong> Impact<br />
Leaders Group.<br />
Simon Feng Ou grew up in Taiwan, was educated in the US,<br />
and helped in his family’s sports equipment business in China<br />
before pursuing a career in the sustainable energy sector.<br />
Singaporean En Lee worked for over a decade in finance and<br />
law before moving on to pioneer impact investing in Asia,<br />
which he has been involved in for the last six years. <strong>The</strong> two<br />
met at the UBS global philanthropy forum in Switzerland, and<br />
“lamented over how few philanthropy events are catered for<br />
the younger generation”—as well as the fact that very few<br />
of these events discussed innovative approaches like social<br />
entrepreneurship and impact investing.<br />
Deciding to change that, Simon and En gathered other likeminded<br />
individuals in their twenties and thirties who wanted<br />
their giving to create meaningful and sustainable impact.<br />
In 2013, in partnership with UBS Optimus Foundation, 11 they<br />
created the UBS 20/20 <strong>Social</strong> Impact Leaders Group, hoping<br />
“to engage next-generation leaders through peer-to-peer<br />
learning for the purposes of collective action”. <strong>The</strong> wider<br />
purpose of the group is to support and incubate at least<br />
20 new “social impact leaders” in Asia by 2020, empowered<br />
by expertise, resources and networks, to create positive,<br />
sustainable social impact through action. <strong>The</strong> giving circle<br />
is the group’s first collective action. Its 20 or so members,<br />
mostly from Hong Kong, Taiwan, Singapore and China, pool<br />
their funds and commit to attending at least three of the four<br />
physical meetings held each year.<br />
Notably, the group is involved in a project to provide early<br />
childhood development to the Yi ethnic minority community<br />
in Daliangshan, China, through a “public–private philanthropy<br />
partnership” involving local government and grassroots<br />
organisations, and academic and international partners.<br />
Simon described how involvement has been a more positive,<br />
insightful experience than just passive giving alone: “It’s been<br />
time-consuming and harder than we originally anticipated,<br />
but it’s been more fun and collaborative … and despite<br />
coordination difficulties, we were able to keep the circle<br />
members fully engaged and updated on project progress.”<br />
<strong>The</strong> kind of in-depth research on<br />
giving circles in the US and UK has<br />
not yet been duplicated in Asia,<br />
leaving us uncertain as to how these<br />
new models in collective giving are<br />
impacting their members and the<br />
non-profits they support. Academic<br />
research is thus needed to help<br />
us understand the place for giving<br />
circles in the broader development of<br />
contemporary philanthropy in Asia.<br />
In an attempt to map activity in Asia,<br />
document real-life examples and<br />
encourage curiosity about collective<br />
philanthropy, I have launched<br />
www.givingcircles.asia as Asia’s<br />
first information portal about giving<br />
circles. <strong>The</strong> website provides a<br />
stream of news items and case<br />
studies, and interactive map details<br />
of known giving circles, country by<br />
country. <strong>The</strong> table in the next two<br />
pages shows a snapshot of active<br />
giving circles in Asia. While the<br />
number is still modest, it is likely to<br />
grow as more are formed or become<br />
more public about their activities.<br />
<strong>The</strong> site has already helped giving<br />
circles in different countries connect<br />
and collaborate, and serves as a<br />
platform where they can share news<br />
and events.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 21
Giving Circles in Asia<br />
Country City Name Affiliation Partnership<br />
Australia Perth 100 Women<br />
Australia Melbourne 10x10<br />
Australia Adelaide Awesome Adelaide Awesome Foundation<br />
Australia Melbourne Awesome Melbourne Awesome Foundation Pozible (crowdfunding platform)<br />
TEDx Melbourne<br />
Australia Sydney Awesome Sydney Awesome Foundation<br />
Australia Sydney First Seeds Fund Little Black Dress Group Little Black Dress Group<br />
Australia Fremantle Impact 100 Fremantle Impact 100 Fremantle Foundation<br />
Australia Melbourne Impact 100 Melbourne Impact 100 Australian Communities Foundation<br />
Australia Adelaide Impact 100 South Australia Impact 100 Australian Communities Foundation<br />
Australia Perth Impact 100 Western Australia Impact 100 Australian Communities Foundation<br />
Australia Melbourne Melbourne Women's Fund Lord Mayor’s Charitable Foundation<br />
Australia Brisbane PICCA<br />
Australia Melbourne SVP Melbourne SVP Network Affiliate ten20 Foundation (institutional member)<br />
Australia Multiple cities TFN Australia TFN<br />
Australia Brisbane Women & Change<br />
Australia Sydney Impact 100 Sydney<br />
Australia Melbourne <strong>The</strong> Channel<br />
China Beijing SVP Beijing SVP Network Affiliate & SVP China Leping Foundation<br />
China Hong Kong Future Funders<br />
China Hong Kong New Day Asia Linklaters<br />
India Delhi Awesome Delhi Awesome Foundation<br />
India Mumbai Dasra Giving Circles (10)<br />
India Mumbai Caring Friends<br />
India Bangalore SVP Bangalore SVP Network Affiliate & SVP India<br />
India Mumbai SVP Mumbai SVP Network Affiliate & SVP India<br />
India Pune SVP Pune SVP Network Affiliate & SVP India<br />
India Mumbai ToolBox India ToolBox Belgium<br />
Japan Tokyo ARUN<br />
Japan Tokyo SVP Tokyo SVP Network Affiliate<br />
New Zealand Whangarei Awesome Whangarei Awesome Foundation<br />
New Zealand Auckland Fabulous Ladies Giving Circle Auckland Community Foundation<br />
New Zealand Auckland TFN New Zealand TFN Auckland Community Foundation<br />
Singapore Singapore Awesome Singapore Awesome Foundation<br />
Singapore Singapore Focus India Forum<br />
Singapore Singapore Little Red Dot Giving Circle<br />
Singapore Singapore SVP Singapore<br />
Singapore Singapore 100 Women Who Care Singapore 100 Women Who Care<br />
South Korea Seoul SVP Seoul SVP Network Affiliate<br />
Taiwan Taipei TFN Taiwan (TBC) TFN<br />
Source: www.givingcircles.asia<br />
Notes<br />
1<br />
Rob John, Pauline Tan and Ken Ito, Innovation in Asian<br />
Philanthropy, Entrepreneurial <strong>Social</strong> <strong>Finance</strong>: Working Paper<br />
No. 2 (Singapore: Asia Centre for <strong>Social</strong> Entrepreneurship and<br />
Philanthropy, NUS Business School, 2013).<br />
2<br />
Many giving circles in the US are members of networks, which<br />
have very likely contributed to their popularity and growth.<br />
<strong>The</strong>se networks are either independent or affiliated in structure.<br />
An independent network is a collection of giving circles without<br />
any other relationship with each other. For example, <strong>The</strong> Women’s<br />
Collective Giving Grantmakers Network comprises more than<br />
10,000 women from 48 independent giving circles across the US.<br />
An affiliated network is a franchise model that grows as “branded”<br />
giving circles are added as new city chapters. <strong>Social</strong> Venture<br />
Partners is an instance of an affiliated network with more than<br />
3,500 partners in 31 North American and 9 international chapters.<br />
3<br />
Angela M. Eikenberry, Giving Circles: Philanthropy, Voluntary<br />
Association and Democracy (Bloomington, IN: Indiana University<br />
Press, 2009), 57.<br />
4<br />
Angela M. Eikenberry, Jessica Bearman, Hao Han, Melissa Brown<br />
and Courtney Jensen, <strong>The</strong> Impact of Giving Together: Giving<br />
Circles’ Influence on Members’ Philanthropic and Civic Behaviors,<br />
Knowledge and Attitudes, Public Administration Faculty<br />
Publications, Paper 42 (Omaha, NE: Digital Commons@UNO,<br />
2009). http://digitalcommons.unomaha.edu/pubadfacpub/42.<br />
22 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
Collective Philanthropy<br />
Gender<br />
Women<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Women<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Women<br />
Mixed<br />
Mixed<br />
Mixed<br />
Women<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
Website<br />
https://www.facebook.com/100womenaus<br />
https://www.facebook.com/pages/10x10Melbourne/549435665163395?ref=hl<br />
http://www.awesomefoundation.org/en/chapters/adelaide<br />
http://www.awesomefoundation.org/en/chapters/melbourne<br />
http://www.awesomefoundation.org/en/chapters/sydney<br />
http://firstseedsfund.com.au<br />
http://www.fremantlefoundation.com/impact-100<br />
https://www.facebook.com/impact100fremantle<br />
http://www.impact100melbourne.org<br />
http://www.impact100sa.org.au<br />
http://www.impact100wa.org.au<br />
http://melbournewomensfund.org<br />
http://picca.org.au<br />
http://www.socialventurepartners.org/melbourne<br />
https://www.thefundingnetwork.com.au<br />
http://www.womenandchange.com.au<br />
http://www.impact100sydney.org.au<br />
http://www.the-channel.org<br />
http://www.socialventurepartners.org/svp-beijing-site-coming-soon<br />
http://www.newdayasia.org<br />
http://www.awesomefoundation.org/en/chapters/delhi<br />
http://www.dasra.org<br />
https://sites.google.com/a/caringfriends.in/caring-friends/home<br />
http://www.socialventurepartners.org/bangalore<br />
http://www.socialventurepartners.org/svp-mumbai-site-coming-soon<br />
http://www.socialventurepartners.org/pune<br />
http://www.tbxi.org/home<br />
http://www.arunllc.jp/en<br />
http://www.svptokyo.org/english<br />
http://www.awesomefoundation.org/en/chapters/whangarei<br />
Research on giving circles in the US<br />
has shown that they are an important<br />
part of giving culture. Giving circles<br />
provide powerful opportunities<br />
for people of all financial means<br />
to experience the satisfaction of<br />
impactful giving. <strong>The</strong>y also help<br />
individuals engage more intelligently<br />
with their communities, promote<br />
better understanding of social<br />
problems, and support the non-profit<br />
organisations that address these<br />
same social issues. We may be<br />
witnessing the birth of a similar<br />
movement in Asia.<br />
Rob John is a Visiting Senior<br />
Fellow at the Asia Centre<br />
for <strong>Social</strong> Entrepreneurship<br />
and Philanthropy at the<br />
NUS Business School, and<br />
an independent consultant<br />
based in Cambridge, UK.<br />
He was the first executive director of the<br />
European Venture Philanthropy Association<br />
(EVPA) and co-founded the Asian Venture<br />
Philanthropy Network (AVPN). Following a<br />
15-year career in international development,<br />
his involvement with philanthropy began as<br />
a director of a small venture philanthropy<br />
fund and a Fellow at the Skoll Centre for<br />
<strong>Social</strong> Entrepreneurship, Oxford Said Business<br />
School. Rob's current research interests<br />
include innovations in Asian philanthropy,<br />
giving circles and angel investing for impact.<br />
View his publications at about.me/robjohn.<br />
He can be reached at rob.john@nus.edu.sg<br />
Mixed<br />
Mixed<br />
Mixed<br />
Mixed<br />
http://www.thefundingnetwork.org.nz<br />
http://www.awesomefoundation.org/en/chapters/singapore<br />
https://groups.yahoo.com/neo/groups/FocusIndiaForum/info<br />
Women<br />
Mixed<br />
https://www.facebook.com/100WomenWhoCareSingapore/info<br />
http://www.socialventurepartners.org/svp-seoul-site-coming-soon<br />
5<br />
Eikenberry, Giving Circles, 84.<br />
6<br />
Keith Chua, “Philanthropy in Singapore, Early Initiatives and Its<br />
Influence on Current and Future Trends”, Speech given at the<br />
Philanthropy in Asia Summit, Singapore, 10 September 2012.<br />
7<br />
<strong>The</strong> Economist Intelligence Unit, Something’s Gotta Give: <strong>The</strong><br />
State of Philanthropy in Asia, A Report from the Economist<br />
Intelligence Unit commissioned by HSBC Private Bank (London,<br />
New York, Hong Kong and Geneva: EIU, 2011).<br />
8<br />
Rob John, Virtuous Circles: New Expressions in Collective<br />
Philanthropy in Asia, Entrepreneurial <strong>Social</strong> <strong>Finance</strong> in<br />
Asia: Working Paper No. 3 (Singapore: Asia Centre for <strong>Social</strong><br />
Entrepreneurship and Philanthropy, NUS Business School, 2014).<br />
9<br />
I excluded one class of collective giving from this study: “donor<br />
circles”. Established by a non-profit organisation as a means<br />
of raising funds exclusively for its own work, donor circles<br />
generally lack the element of independence in their choice of<br />
organisations that will benefit from funds raised by the group.<br />
10<br />
<strong>The</strong> full case study is available at http://givingcircles.asia/casestudies-details.aspx?cs=12.<br />
11<br />
An independent grant-making foundation set up by UBS in 1999<br />
with a focus on children’s well-being.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 23
CONVERSATIONS<br />
<strong>The</strong> Business<br />
of Giving<br />
Paul Dunn is shaping<br />
a new generation of<br />
socially conscious<br />
businesses by providing<br />
a sustainable platform<br />
that connects company<br />
with cause.<br />
By Eunice Rachel Low and<br />
Christian Petroske<br />
When it comes to giving, Paul Dunn means<br />
business—literally. As the chairman of Buy1Give1<br />
(B1G1), the 72-year-old oversees a social enterprise<br />
devoted to making business philanthropy<br />
a more effortless process. A firm believer that it<br />
is in giving that one receives (joy, that is), he tells<br />
EUNICE RACHEL LOW and CHRISTIAN PETROSKE<br />
how joy, rather than duty or guilt, sustains giving<br />
corporations. PHOTOGRAPHY BY KEN KOH<br />
24 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
THE BUSINESS OF GIVING<br />
From the UK to Australia, then to<br />
Singapore, Paul Dunn has traversed<br />
continents in the span of his fivedecade<br />
career. However, it was a<br />
chance encounter with a pastor from<br />
Bangalore that led him to discover<br />
his raison d'être: helping businesses<br />
derive meaning and purpose through<br />
the act of giving—made convenient<br />
and accessible via a unique platform<br />
linking causes with corporations.<br />
Born and raised in Dover, Kent,<br />
Paul’s first job was in the engineering<br />
industry designing antennae for a<br />
research lab. However, preferring<br />
customer relations to desk-bound<br />
work, he relocated to Brisbane at the<br />
age of 21 to join Hewlett Packard’s<br />
Australian start-up. During his<br />
seven years there, he led the then<br />
newly formed small computer<br />
group. After HP, Paul moved on to<br />
form one of Australia’s first locally<br />
based computer companies. With<br />
a natural flair for marketing, Paul<br />
helped grow that company to a US$23<br />
million enterprise. Following that,<br />
he spent the next two decades in<br />
corporate consulting, during which<br />
he mentored companies in areas<br />
like improving customer value and<br />
increasing profits. In this time, he<br />
built a succession of businesses<br />
from scratch—including <strong>The</strong> Results<br />
Corporation (TRC) and Results<br />
Accountants’ Systems (RAS).<br />
<strong>The</strong>n, in 2000, Paul decided to “wind<br />
down” and move to the south of<br />
France. After selling his businesses,<br />
he purchased an 18th-century<br />
farmhouse in Provence, out of which<br />
he wrote several books, including his<br />
highly acclaimed Firm of the Future,<br />
still regarded as a standard text for<br />
professional service firms.<br />
A turn of events in 2006, however,<br />
made Paul emerge from his early<br />
“retirement”. During a trip to<br />
Bangalore, India, he was introduced<br />
to a local pastor, whose personal<br />
story touched him deeply. Two<br />
years earlier, a tsunami struck<br />
while the pastor was teaching at a<br />
Sunday school. Fortunately, he and<br />
his class of 12 children managed<br />
to escape to higher ground, but<br />
they watched on helplessly as their<br />
homes and families were washed<br />
away. Moved by their plight and<br />
the pastor's struggle to help these<br />
children rebuild their lives, Paul<br />
donated the US$3,500 needed to<br />
build a new house for them, which<br />
they completed and even christened<br />
“Paul Dunn Home”. Through this<br />
experience, not only did Paul begin to<br />
feel more empathetic towards social<br />
causes, he derived immense joy from<br />
the act of giving per se.<br />
Serendipitously, Paul’s newfound<br />
desire to give materialised when<br />
he met Masami Sato almost exactly<br />
a year later. While mentoring a group<br />
of entrepreneurs in Bali, he<br />
connected with the 42-year-old<br />
future co-founder of B1G1 over<br />
a shared vision to create a community<br />
of giving businesses based on a<br />
refreshingly simple premise: each<br />
time a customer purchases a<br />
particular product or service, the<br />
company makes a donation to a<br />
designated global cause. <strong>The</strong> rest,<br />
as they say, is history.<br />
Since its launch in 2007, B1G1<br />
has helped SME businesses achieve<br />
81 million giving impacts, and is<br />
on track towards reaching 1 billion<br />
giving impacts by 2020.<br />
EL: Your career has taken you<br />
across the globe and you’re a<br />
well-known international speaker.<br />
What made you choose Singapore,<br />
over other countries, as the<br />
headquarters for B1G1?<br />
PD: Shortly after launching B1G1<br />
in 2007, we were in Brisbane having<br />
a management meeting. During<br />
one particular discussion, we were<br />
studying a series of flipcharts which<br />
read, consecutively: “Create a world<br />
full of giving”—“Because that’s<br />
a happier world”—“How?”—and<br />
“By creating giving nations”. Just<br />
as we were contemplating that bit<br />
about the giving nations, one of our<br />
latecomers strode in brandishing a<br />
copy of one of the Sunday Australian<br />
newspapers. Its headline read:<br />
“Singapore’s President Says Singapore<br />
Must Become A Giving Nation”. Right<br />
there and then, we felt like we had<br />
our answer.<br />
However, there was a caveat.<br />
<strong>The</strong> 2005 NKF scandal 1 was still<br />
fresh on the people’s minds, and<br />
public confidence in charities was<br />
at an all-time low. <strong>The</strong> Singapore<br />
government had also begun to put<br />
stricter controls over anybody who<br />
wanted to do anything in the charity<br />
space. But President Nathan’s timely<br />
quote made us see that there was<br />
a great opportunity to make a huge<br />
difference not just in Singapore but<br />
globally. And taking that international<br />
focus is so important.<br />
Many people ask, “Is B1G1<br />
a charity?” but no, we are a<br />
registered society. <strong>The</strong>re’s our<br />
not-for-profit side, as well as the<br />
operational side where all the giving<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 25
B1G1 is in a sense<br />
a customisable type<br />
of giving engine for<br />
businesses. You get to<br />
tell your clients that<br />
every time they do<br />
business with you,<br />
they made something<br />
great happen.<br />
takes place. Realising it’s natural to<br />
wonder how much of one’s actual<br />
donation reaches the end beneficiary,<br />
we set up B1G1 in such a way that<br />
fully one hundred per cent of what<br />
you give goes to the charity, with no<br />
exceptions.<br />
Could we have set up our HQ in any<br />
other country? Sure. But our choice<br />
of Singapore, with its regulatory<br />
environment and reputation for<br />
being corruption-free, really bolstered<br />
people’s confidence that they could<br />
absolutely trust what is going on<br />
with us.<br />
CP: A core piece of B1G1’s model<br />
is made up of businesses that<br />
donate to hundreds of social<br />
impact projects worldwide. What’s<br />
different about these businesses,<br />
and could every company engage<br />
in giving like this?<br />
PD: If you look at giving as a whole,<br />
and use the US as an example, there<br />
was something like US$380 billion<br />
of giving in 2014. However, diving<br />
into that number, you’ll find only<br />
5.46 per cent of that amount comes<br />
from businesses, and of that 5.46 per<br />
cent, almost all are big companies<br />
with CSR 2 departments. So where<br />
are the SMEs? Statistics from most<br />
developed nations can tell you that<br />
SMEs comprise about 70 per cent<br />
of their economy, so we identified<br />
a huge potential market there. But<br />
since these smaller companies can<br />
be so focused on their day-to-day<br />
business operations, they lack both<br />
the time and resources to engage<br />
in a sustainable pattern of giving<br />
(even if they wanted to). B1G1 thus<br />
comes in to make giving easy and<br />
accessible for them.<br />
Any type of business can engage<br />
in giving via our platform. Is there<br />
anything special about these<br />
businesses? Perhaps it is this<br />
common desire to derive deeper<br />
meaning and purpose over and above<br />
what they already do—something<br />
that the act of giving is able to give<br />
them. In our rapidly changing world,<br />
we find increasingly that people are<br />
leaving big corporations because<br />
that work cannot bring them the<br />
meaning and purpose that they seek.<br />
As a case in point, there’s Rohan,<br />
an ex-intern of B1G1. Rohan later<br />
landed the “dream job” at a large<br />
global consulting firm, and while it<br />
might seem to most that he’d “made<br />
it”, the work there did not fulfil him<br />
on a deeper level.<br />
26 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
THE BUSINESS OF GIVING<br />
He resigned after only three months<br />
to return to India, where he founded<br />
a social enterprise devoted to<br />
helping people get fit, and at the<br />
same time providing people in need<br />
with access to clean water.<br />
B1G1 is in a sense a customisable<br />
type of giving engine for businesses.<br />
You get to tell your clients that every<br />
time they do business with you, they<br />
make something great happen.<br />
Let’s say you’re a restaurant owner:<br />
at the end of a meal, you approach<br />
the diner and say, “We hope you<br />
enjoyed the food. We didn’t tell you<br />
at the start, but thought you’d like<br />
to know—you dining with us tonight<br />
has meant that seven children have<br />
access to life-saving water.” Imagine<br />
also the sort of multiplier effect<br />
that the joy of giving can have on<br />
that customer: who knows if that<br />
might inspire him to go on giving just<br />
because it makes him feel so good?<br />
You’ll also be amazed at how<br />
giving has the power to transform<br />
businesses. A dentist shared how<br />
it used to be such a challenge to<br />
hire and retain talent in his clinic.<br />
However, by incorporating giving<br />
as part of the company ethos and<br />
bringing up their involvement<br />
with B1G1 during the recruitment<br />
process, he saw increased<br />
enthusiasm from candidates who<br />
wanted to be part of an enterprise<br />
with a giving spirit.<br />
EL: What’s your giving philosophy<br />
and how do you deal with<br />
scepticism?<br />
PD: Scepticism comes from<br />
wondering where the money goes,<br />
and thus we make every effort to be<br />
transparent to our businesses by<br />
enabling them to track where their<br />
money goes. When people say giving<br />
feels good, it’s not so much quantified<br />
by how much they gave, but that<br />
impact it created. For example: it’s<br />
less about “I just gave $10 or $50”,<br />
and more about “I just gave 10 kids<br />
access to clean water.”<br />
I think so often people still see giving<br />
as conditional, i.e. when you do X,<br />
I will do Y. But I believe true and<br />
Masami Sato, B1G1’s co-founder. Photo courtesy of B1G1.<br />
sustainable giving doesn’t work that<br />
way. <strong>The</strong> approach has to be soft,<br />
subtle, and flow naturally. If you make<br />
giving a part of who you are, rather<br />
than some kind of add on, that’s when<br />
it starts to transform. <strong>The</strong> other thing<br />
is connection. It wouldn’t be the same<br />
if the restaurant owner advertised at<br />
the front of his establishment, “Come<br />
dine with us because then so much<br />
goes to X cause”—if you do that, the<br />
giving becomes conditional.<br />
Often when we tell our businesses<br />
how we have over 800 projects, some<br />
think it’s a good idea to let their<br />
customers choose which to support.<br />
But we don’t recommend doing that:<br />
once you ask customers to choose,<br />
they think it’s all about charity, and<br />
will question what makes one<br />
particular cause more special over<br />
others, and wonder why they couldn’t<br />
just donate directly to a charitable<br />
organisation. We’re coming at it from<br />
a different angle: the businesses<br />
should instead reference the projects<br />
as an expression of gratitude—like<br />
in my earlier example of how the<br />
restaurant owner thanks his patron<br />
for dining with them because it helped<br />
give children access to water. That<br />
way, people are then more inclined to<br />
think, “Hey, that is cool, maybe I can<br />
start doing something like that too.”<br />
We also never want to guilt-trip<br />
anyone into giving because B1G1 is<br />
all about the joy of giving. If you show<br />
me pictures of emaciated children<br />
on the basis that I’m going to feel<br />
bad and then make a donation, that<br />
is simply not sustainable. <strong>The</strong> reason<br />
is that nobody likes to feel guilty! On<br />
the other hand, if you've experienced<br />
the joy of giving, wanting more of<br />
that joy fuels you to keep on giving.<br />
CP: How did you arrive at such<br />
a clear vision of what works for<br />
charity and what doesn’t?<br />
PD: [laughs] All the credit goes to<br />
Masami Sato. As co-founder of B1G1,<br />
she is one of those thinkers who will<br />
turn an obvious solution on its head<br />
and force you to approach an issue<br />
from a radically different angle.<br />
Before we met at a mentoring<br />
session I was conducting in Bali,<br />
my background was in marketing,<br />
so I was seeing most things through<br />
that lens. When Masami first shared<br />
her concept of B1G1 with me,<br />
I remarked how it was one of the<br />
best marketing ideas I’d ever heard,<br />
and she took offence at that.<br />
Her exact words were, “This is not<br />
a marketing idea. It’s about creating<br />
a world full of giving because<br />
a giving world is a better world.”<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 27
If you show me pictures of emaciated<br />
children on the basis that I’m going to feel bad<br />
and then make a donation, that is simply not<br />
sustainable. <strong>The</strong> reason is that nobody likes to feel<br />
guilty! On the other hand, if you've experienced<br />
the joy of giving, wanting more of that joy fuels<br />
you to keep on giving.<br />
At the time, she was running a<br />
company dealing with gluten-free<br />
frozen food. Even back then, every<br />
business she created was her way<br />
of finding some way to give back.<br />
I remember her placing this package<br />
of frozen food on the table in a room<br />
full of people, and its label read:<br />
“Every time you buy this nutritious<br />
food, you help us support a soup<br />
kitchen in India.” However, when<br />
someone saw that and quipped, “Oh,<br />
buy 1, give 1”, her eyes instantly lit up.<br />
A week after the seminar, she called<br />
me to say she hadn’t slept well for<br />
the past seven days because she<br />
was so moved by the idea of<br />
“buy 1, give 1”. My understanding<br />
of the phrase was something else,<br />
then: I thought it meant every time<br />
I bought something, I’d get a freebie.<br />
But she enlightened me with a few<br />
examples: each time you buy a TV,<br />
someone who cannot see gets the<br />
gift of sight; or every time you buy<br />
you a book, a tree gets planted.<br />
I was so impressed that I asked if<br />
I could be her mentor for the rest<br />
of her life. She said no, by the way<br />
[laughs]. Anyway, we arranged to<br />
meet over coffee the next day, and<br />
she showed me a movie slideshow.<br />
Against the soundtrack of John<br />
Lennon’s “Imagine”, the short film<br />
comprised phrases and images<br />
depicting the various ways in which<br />
businesses can facilitate giving.<br />
It moved me to tears, and I was<br />
entirely sold on the idea.<br />
Many years on, our team will be<br />
celebrating B1G1’s ninth birthday<br />
at the very conference room in Bali<br />
where Masami first conceived the<br />
idea of “buy 1, give 1”.<br />
CP: That’s such an amazing story.<br />
What are some obstacles B1G1 has<br />
had to overcome to get to where<br />
it is today, and what are some of<br />
your immediate future plans?<br />
PD: B1G1 was such a simple idea<br />
at the time. However, its execution<br />
hasn’t been quite so straightforward.<br />
How do you select the projects<br />
and ensure the money reaches the<br />
beneficiary? How do you build a<br />
business model that allows B1G1<br />
to be sustainable? It took us three<br />
years to figure it out, and to date,<br />
we’re still refining our processes.<br />
We’ve just hit the 81 million giving<br />
impacts milestone, and our goal<br />
is to reach 1 billion by 2020. To<br />
achieve that, we’ll need to bring<br />
more businesses onboard. We’ve<br />
invested a fair bit in technology<br />
that enables us to track every cent<br />
that the companies are giving; for<br />
instance, we have a tracking map<br />
that updates the number of giving<br />
transactions in real time, and we<br />
provide special banners and widgets<br />
that businesses can upload to their<br />
websites, showing how their giving<br />
impacts the beneficiaries. Of course,<br />
all this technology comes at a cost,<br />
so businesses have to pay an annual<br />
membership fee: a typical SME pays<br />
something like US$340 a year—<br />
a very affordable sum that helps<br />
offset our operational costs.<br />
EL: Some people feel emotionally<br />
disconnected from social causes<br />
because they’ve never personally<br />
experienced poverty or hardship.<br />
Is it possible to be a social<br />
entrepreneur or changemaker<br />
without empathy?<br />
PD: Let’s just suppose the opposite<br />
of empathy is “only thinking about<br />
yourself”. If you’re only thinking about<br />
you, and join B1G1 with the sole<br />
motive to attract more customers,<br />
it’s never going to work out. So the<br />
answer is no. I think empathy is<br />
only born out of experience, and not<br />
something that can be taught.<br />
To help the businesses really<br />
emotionally connect with the various<br />
causes, we bring them on yearly<br />
study tours, where we visit existing<br />
and would-be projects. On this one<br />
trip, we went to an Indian village<br />
where the rural kids were given<br />
e-learning tools. One of our business<br />
members, Roger, had been reluctant<br />
to come along, as he would’ve<br />
preferred to spend the holidays<br />
back home boating with his mates.<br />
But he grudgingly made the trip at<br />
the request of his wife. However,<br />
by the end of the tour, there was a<br />
noticeable change in him.<br />
At dinner on the final day of the trip,<br />
Roger came up to do a sharing.<br />
28 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
THE BUSINESS OF GIVING<br />
Speaking against the background of<br />
a beautiful photo of him and a tribal<br />
elder, he said, in between tears,<br />
“I was talking to this guy and we<br />
couldn’t understand each other, but<br />
whilst I was standing there, I realised<br />
that I was him, and he was me.”<br />
This incident reminded me of what<br />
Brené Brown said at her famous<br />
2010 TED talk on vulnerability:<br />
“Connection is why we’re here. It’s<br />
what gives meaning and purpose to<br />
our lives.”<br />
EL: Let’s talk about your own<br />
life-changing encounter with the<br />
Indian pastor. How did this event<br />
influence how your life and career<br />
played out subsequently?<br />
PD: I was on a trip to Bangalore,<br />
shortly after selling off all my<br />
businesses and buying an 18thcentury<br />
farmhouse in France.<br />
One night, I went to dinner with<br />
a friend, who introduced me to<br />
Pastor Selva. But when I innocently<br />
asked what brought him here,<br />
I had no idea how his answer would<br />
forever change my life.<br />
Pastor Selva, who<br />
had a profound<br />
impact on Paul’s life<br />
and desire to give.<br />
He told me how, two years ago,<br />
while teaching at a Sunday school<br />
on an island off the coast of India,<br />
he heard an incredible noise.<br />
He rushed out to see a wall of water<br />
rushing towards them, about to<br />
engulf them all. Thinking quickly<br />
on his feet, he said to the 12 kids,<br />
“We’re going to play a game. Let’s<br />
hold hands and run to high ground.”<br />
Thankfully, they managed to escape<br />
to safety, but had to watch their<br />
beloved church and the kids’ parents<br />
being swept away by the tsunami.<br />
Following that, it took them four<br />
weeks to get off the island, and<br />
16 months on, Pastor Selva had<br />
been travelling around India with<br />
these 12 children in search of a<br />
place to live and a school for them to<br />
attend. He told me they’d just found<br />
a place to stay but not yet a school<br />
for the kids because they couldn’t<br />
afford the insurance, uniforms and<br />
books. Without hesitation, I helped<br />
pay the US$3,500 needed.<br />
<strong>The</strong>n, about five weeks later, he<br />
emailed me several photos featuring<br />
their house and the children—but<br />
next came the shot that changes it<br />
all. It’s a close-up of the house, and<br />
at the top of it, written in great<br />
big letters is: “Paul Dunn Home”.<br />
I guess you could say I had a<br />
“Roger” moment.<br />
Up until then, what had driven me<br />
in business was: (i) how do I add<br />
honest value to you as a customer;<br />
and (ii) how do I have fun doing<br />
that? But at that precise moment,<br />
I realised I was connected with<br />
these people forever. You know how<br />
people become products of their<br />
ecosystem? Through my experience,<br />
I became part of what was to be<br />
B1G1’s ecosystem.<br />
CP: Speaking of ecosystems,<br />
how do you think the social change<br />
ecosystem is evolving?<br />
PD: Change is happening at a level<br />
and speed we cannot comprehend—<br />
did you know that every second,<br />
there are something like 6,000<br />
tweets, 2,000 Skype calls, and 55,000<br />
Google searches taking place? 3<br />
<strong>The</strong>re are more people who stayed<br />
at Airbnb last night than at the<br />
Marriott and Ritz Carlton combined,<br />
and yesterday in New York City, more<br />
people have taken Uber instead of<br />
yellow cabs. Yet at the same time,<br />
whilst living in such an environment,<br />
people are also wondering about<br />
“meaning and purpose”.<br />
So I very much do think that we’re<br />
going to see a world where people<br />
will find innovative ways to bring<br />
about social change. Think about it:<br />
not too long ago, using credit cards<br />
to make donations was unheard<br />
of, but now we even have what you<br />
call micro-donations, whereby your<br />
donations can be reflected as part of<br />
your phone bill.<br />
<strong>The</strong> model of “giving” will also likely<br />
become more democratised. When<br />
B1G1 first started, 100 per cent of<br />
donations would reach beneficiaries,<br />
but with an asterisk: bank charges<br />
applied. We’ve since done away with<br />
that (bank charges are now offset by<br />
businesses’ membership fees), and<br />
we can confidently say that, with no<br />
asterisk, everything you give gets<br />
channelled to a project.<br />
Going forward, I also believe we’ll see<br />
more realism in the corporate giving<br />
space. Currently, companies’ CSR<br />
departments still issue guidelines<br />
that make giving a sort of KPI to be<br />
met. But who’s to say if, sometime<br />
in the near future, a global bank<br />
wouldn’t approach B1G1 because<br />
they wanted to connect with our<br />
SMEs, and as a result get onboard<br />
with giving on a larger scale?<br />
A few years ago, some local<br />
university students researching<br />
social innovation in Singapore<br />
interviewed me, and they asked,<br />
“Should the government make<br />
it easier and offer incentives for<br />
people to create social innovation<br />
projects?” To which I replied,<br />
“I understand why you’re asking<br />
this, but I don’t think in five to ten<br />
years it’d be a relevant question,<br />
because all businesses will be<br />
social enterprises by then.”<br />
My observation is that corporate<br />
philanthropy will make a very<br />
significant shift away from<br />
government involvement to business<br />
responsibility. I get that it would be<br />
nice to receive financial support<br />
from the government, but it’s more<br />
important to think about how to<br />
make a business sustainable, with<br />
an added social giveback, rather<br />
than to be entirely dependent on<br />
external funding.<br />
Increasingly, businesses will also<br />
recognise that social responsibility<br />
is an important part of their ethos<br />
that will positively impact the lives<br />
of others as well as on their own<br />
businesses—and find that this is<br />
what customers, employees and<br />
suppliers expect of them.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 29
THE BUSINESS OF GIVING<br />
EL: <strong>The</strong>re was an SSIR article 4<br />
discussing how teams with more<br />
women on them are more creative<br />
and innovative. What are your<br />
thoughts on the role that women<br />
can play in social change?<br />
PD: I am so glad you asked that<br />
question: I am just in awe of women.<br />
How do you do all that you do and be<br />
all that you are? Most men will tell<br />
you their wives are way more intuitive<br />
than they are. As author Bernadette<br />
Jiwa says in her book, Meaningful:<br />
<strong>The</strong> Story of Ideas That Fly: “<strong>The</strong> best<br />
products and services in the world<br />
don’t simply invite people to say ‘this<br />
is awesome’; they remind people how<br />
great they themselves are.” I’m not so<br />
sure if a man could’ve expressed this<br />
fact quite as masterfully as she did.<br />
Frequently in my mentoring sessions<br />
with entrepreneurs, I get them to<br />
complete this sentence: “I get up<br />
every morning to …”<br />
<strong>The</strong> men would typically say:<br />
“I get up every morning to find<br />
innovative ways to improve my<br />
business” or something general<br />
and straightforward, rarely involving<br />
children. However, the women<br />
frequently say something to the<br />
effect of: “I get up every morning to<br />
be a great example to my children<br />
so that they in turn can inspire those<br />
kids they meet, and together we can<br />
make a dent in the universe.” <strong>The</strong>y<br />
really get it: that if I’m thinking only<br />
about myself, my circle is inherently<br />
small; but if I’m thinking of others,<br />
it becomes inherently bigger and as<br />
a result, I can meet people I need to<br />
meet to create a more giving world.<br />
Notes<br />
Bottom line is, giving requires you to<br />
be empathetic and to understand that<br />
we are all connected; that the smallest<br />
action from me can create the largest<br />
ripple for you. And women have<br />
such a natural capacity for empathy<br />
that makes them so well placed<br />
to effect social change. Masami’s<br />
a great example of someone who<br />
understands the power of tiny stuff to<br />
have huge impacts.<br />
EL: Speaking of whom, has Masami<br />
since consented to letting you<br />
mentor her for the rest of her life?<br />
PD: Since you asked: about exactly<br />
two years ago, after returning from<br />
a trip, I knocked on her door, fell on<br />
one knee and said, “You know how<br />
I wanted to be your mentor for the<br />
rest of your life and you said no?<br />
Well how about this: can I instead<br />
be your husband?”<br />
EL: I knew it! I saw that coming!<br />
That’s incredible.<br />
CP: Wow, I sure didn’t!<br />
Congratulations on your<br />
anniversary!<br />
PD: [laughs] Thank you so much.<br />
EL: One final question: what are<br />
some misconceptions about giving<br />
that you’d like to debunk?<br />
PD: In 2014, billionaire James<br />
Packer started a $200 million<br />
philanthropic fund to support<br />
arts and indigenous education in<br />
Australia. Now when somebody<br />
reads a news report like that,<br />
they might think, “Oh when I get<br />
200 million dollars, or become<br />
‘successful’, then I’ll start giving<br />
1<br />
http://eresources.nlb.gov.sg/infopedia/articles/SIP_2013-07-01_120748.html<br />
2<br />
“Corporate social responsibility, often abbreviated ‘CSR,’ is a corporation’s initiatives to<br />
assess and take responsibility for the company's effects on environmental and social<br />
wellbeing. <strong>The</strong> term generally applies to efforts that go beyond what may be required by<br />
regulators or environmental protection groups.” Definition taken from Investopedia at<br />
http://www.investopedia.com/terms/c/corp-social-responsibility.asp#ixzz4CCR0vDwN.<br />
3<br />
http://www.internetlivestats.com/one-second<br />
4<br />
http://ssir.org/articles/entry/women_and_innovation_making_the_connection<br />
back.” But hang on, giving back is<br />
not the destination but the journey.<br />
<strong>The</strong> truth is, you can give at any<br />
amount, and wherever you’re at in<br />
life. At B1G1, we’ve seen modest<br />
amounts, even one cent, make<br />
a significant difference. Our average<br />
giving is less than $100, yet it’s all<br />
these tiny $100s that have contributed<br />
to our 81 million giving impacts.<br />
So give. It literally does make<br />
an amazing difference.<br />
Eunice Rachel Low is the<br />
Editorial Consultant for the Lien<br />
Centre for <strong>Social</strong> Innovation and<br />
Deputy Editor of <strong>Social</strong> <strong>Space</strong>.<br />
She is also Adjunct Editor with<br />
the Centre for Liveable Cities<br />
at the Ministry of National<br />
Development, where she sees to the content<br />
development of urban studies publications.<br />
With 14 years of editorial experience, and<br />
a specialisation in academic and research<br />
publishing, Eunice was previously based<br />
at the National University of Singapore for<br />
seven years: as Editor at the Energy Studies<br />
Institute; and prior to that, as Editor and<br />
Head of the Journals Division at NUS Press.<br />
She was previously Team Leader (Journals<br />
Content Management) at John Wiley and<br />
Sons, and Assistant Senior Editor at Marshall<br />
Cavendish. Eunice obtained her BA (with<br />
merit) from NUS’s Faculty of Arts and <strong>Social</strong><br />
Sciences, majoring in Sociology and European<br />
Studies (French). A published author under<br />
the pen-name “Rachel Tey”, her middle-grade<br />
action adventure novel, Tea in Pajamas, was<br />
featured in <strong>The</strong> Straits Times and is into its<br />
second printing. When not busy editing, writing,<br />
or conducting book readings, Eunice enjoys<br />
classical music and medieval European history.<br />
Connect with her at eunicelow@smu.edu.sg<br />
Christian Petroske is an<br />
Assistant Manager at the<br />
Lien Centre for <strong>Social</strong><br />
Innovation. He drives forward<br />
a diverse range of projects,<br />
including the Centre’s research,<br />
capacity-building, partnerships,<br />
events, and is Contributing Editor for its<br />
flagship publication, <strong>Social</strong> <strong>Space</strong>. Before<br />
joining the Centre, Christian helped Year Up<br />
build data-based feedback loops into its core<br />
decision-making as Sales Operations and<br />
Market Research Fellow while participating<br />
in a selective, applied management training<br />
programme through New Sector Alliance’s<br />
Residency in <strong>Social</strong> Enterprise. Christian holds<br />
a BA in Sociology with Honours from Brown<br />
University, where he chaired the state’s biggest<br />
social enterprise conference, worked with two<br />
start-ups and founded one, conducted both<br />
applied and academic research, and wrote an<br />
award-winning Honours thesis on feedback<br />
and power in social finance. He can be reached<br />
at cpetroske@smu.edu.sg<br />
30 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
FEATURE<br />
PAY FOR SUCCESS<br />
and SOCIAL<br />
IMPACT BONDS<br />
in SINGAPORE<br />
By Richard Edwards and Kevin Tan<br />
Measurably Improving<br />
the Lives of People<br />
Most in Need<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 31
PAY FOR SUCCESS & SOCIAL IMPACT BONDS:<br />
AN INTRODUCTION<br />
Two developments are transforming the social sector<br />
around the world. <strong>The</strong> first is the rise of impact<br />
investment. Today’s investors care about the good<br />
that they are doing, and philanthropies are searching<br />
for more sustainable ways to give. Second is the<br />
proliferation of data and tools to analyse it. Instead of<br />
relying on guesswork and anecdotes, it is now possible<br />
to use data to rigorously determine whether a social<br />
programme is working.<br />
Pay for Success (PFS) and <strong>Social</strong> Impact Bonds (SIBs)<br />
are an exciting tool for governments and philanthropies<br />
to combine the use of finance and data to improve<br />
outcomes for those most in need. To see why, let us<br />
start with an example of a real PFS/SIB project that is<br />
currently operating in the US.<br />
In the Commonwealth of Massachusetts, USA, youth<br />
recidivism is a problem. That is, when juvenile prisoners<br />
aged between 18 and 24 finish their sentences, a large<br />
percentage of them re-offend. Examining the top 4,000<br />
highest-risk individuals, you would find that 64 per<br />
cent return to prison within five years of their release.<br />
On average, each individual who goes back to prison<br />
costs the Commonwealth US$47,500 a year. Given that<br />
each person who returns to jail does so for 2.3 years on<br />
average, this means that the government is paying a total<br />
of US$280 million in incarceration expenses just for this<br />
group of 4,000 individuals. 1 This excludes the social cost,<br />
such as lost productive employment opportunities, and<br />
the harm to victims of crime.<br />
Given the size of the problem, a range of government<br />
and philanthropically funded programmes exist to tackle<br />
the issue, all of which are well intentioned and deliver<br />
innovative interventions. Yet, in spite of the millions of<br />
dollars spent a year on these programmes, the needle is<br />
not moving on the rate of youth recidivism.<br />
Why is this so? <strong>The</strong> core problem is that funding is not<br />
directed to the programmes that work. <strong>The</strong>re are many<br />
potential explanations for this state of affairs, but these<br />
three interrelated factors present in many social sectors<br />
worldwide are likely to have played a big role:<br />
1. Lack of outcomes data: Long-term outcomes are<br />
often not tracked, and when they are, are not shared<br />
with providers. In addition, where providers can see<br />
the outcomes of the people whom they have treated,<br />
they do not know whether those outcomes were due<br />
to their work or if some other factor had caused<br />
those outcomes. As a result, each provider can only<br />
offer anecdotes about their programme’s supposed<br />
success, and it is difficult to tell which programme<br />
really works.<br />
2. “Frozen recipe funding”: Since government and<br />
philanthropy cannot tell which programme has the<br />
best outcomes, the norm is to fund those based on<br />
some combination of inputs that resemble a recipe.<br />
Too often, these recipes are not based on current<br />
evidence—at worst, they are based on political<br />
preference, and at best, on outdated studies in very<br />
different contexts. This ends up funding providers<br />
who are focused on conforming to these “recipes”<br />
instead of incentivising new ways to improve<br />
outcomes.<br />
3. Inability to fund data infrastructure: As funders<br />
have difficulty knowing which programmes work,<br />
they spread their funding thin between many<br />
organisations, resulting in each organisation being<br />
underfunded. In addition, one common funding<br />
“recipe” is to fund organisations with the lowest level<br />
of overheads. <strong>The</strong> result is that providers find it very<br />
difficult to build capacity and invest in infrastructure<br />
to track data. In the long run, this perpetuates the<br />
cycle of not knowing what works and therefore being<br />
unable to fund what works.<br />
If this diagnosis is accurate, then the solution is to find<br />
a way to rigorously evaluate organisations and direct<br />
funding towards the ones that work. A PFS contract<br />
is one way to do this—and SIBs can circumvent some<br />
issues inherent in PFS contracting.<br />
Pay-for-Success Contracting<br />
PFS<br />
Outcomes-based contracting measurably<br />
improves the lives of people most in need<br />
by driving resources towards more effective<br />
programmes<br />
<strong>Social</strong> Impact Bond Financing<br />
SIB<br />
Financing that bridges timing gap between<br />
outcome payments and upfront capital<br />
needed to run PFS-contracted programmes<br />
32 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
PAY FOR SUCCESS AND SOCIAL IMPACT BONDS IN SINGAPORE<br />
<strong>The</strong> rise of impact investors and philanthropies looking<br />
to give loans has been another enabling factor in the creation<br />
of <strong>Social</strong> Impact Bonds.<br />
PAY-FOR-SUCCESS CONTRACTING<br />
PFS refers to an outcomes-based contract. That is,<br />
instead of the current “cash-upfront” method by<br />
which most social service organisations are funded,<br />
a PFS contract is “cash-on-delivery”. Crucially, what<br />
is “delivered” in a PFS contract is an “outcome”—<br />
something that we really want—rather than inputs<br />
that may or may not lead to those outcomes.<br />
In Massachusetts, most providers of services tackling<br />
recidivism were being reimbursed on a cost<br />
reimbursement or per-person-served basis. With<br />
Pay-for-Success contracting, the government is now able<br />
to pay only for the number of jail days that a provider<br />
actually helps a participant avoid. To accurately calculate<br />
the impact of the programme, the government would<br />
track the results of participants over four years against<br />
a similar comparison group. Doing this kind of tracking<br />
at a reasonable cost has only become possible recently,<br />
due in large part to the increasing amounts of data,<br />
new statistical techniques and cheap computation.<br />
THE ROLE OF SOCIAL IMPACT BONDS<br />
What then is the role of a <strong>Social</strong> Impact Bond? In short,<br />
PFS contracts create a cashflow and risk issue for service<br />
providers. “Cash-on-delivery” might be permissible for<br />
a billion-dollar organisation, but many smaller service<br />
providers cannot afford to provide services upfront in the<br />
hopes of getting repaid down the line, especially when<br />
multiple factors outside of their control can affect that<br />
repayment (e.g. policy changes, government transition,<br />
and so on). To solve these issues, third-party funders<br />
can play an important role in offering bridge financing<br />
while the results of a programme are being observed,<br />
and in absorbing some of the financial risk should the<br />
programme not work.<br />
In Massachusetts, Third Sector Capital Partners, Inc.<br />
raised US$16 million from a variety of third-party<br />
funders to help an especially promising service provider<br />
called Roca expand its services. Roca has 20 years<br />
of experience providing intensive services for very<br />
high-risk youth. <strong>The</strong> terms of the project were this:<br />
for each day in jail avoided amongst individuals in the<br />
project’s treatment group versus those in a comparison<br />
group, the Commonwealth would make success<br />
Roca has 20 years of<br />
experience providing<br />
intensive services for<br />
very high-risk youth<br />
payments to repay third-party funders. If Roca hit its<br />
targets to reduce recidivism, funders would get their<br />
money back plus a small return. Funders included the<br />
impact investing arms of commercial banks such as<br />
Goldman Sachs, philanthropic aggregators such as<br />
Living Cities, and national foundations that wanted their<br />
grants returned should the programme succeed. Thus,<br />
the rise of impact investors and philanthropies looking<br />
to offer loans has been another enabling factor in the<br />
creation of <strong>Social</strong> Impact Bonds.<br />
Let us pause for a second to take stock of what happens<br />
as a result of the PFS/SIB structure. In the short run,<br />
programming improves because service providers are<br />
given the freedom to innovate. If the programmes work,<br />
funders get repaid, and can direct their capital towards<br />
another high-performing intervention, functioning like<br />
a catalyst. This means that in the long run, the nozzle of<br />
government and philanthropic funding will be focused<br />
on the highest performing organisations, allowing them<br />
to scale. With incentives and capital aligned to drive<br />
performance, we should expect greatly improved services<br />
for those in need.<br />
Now that we have described the overall principle of<br />
PFS/SIBs, we will examine how a they actually function in<br />
more detail.<br />
THE MECHANICS OF PFS/SIBs<br />
One useful analogy to describe PFS/SIBs is a “line dance”.<br />
<strong>The</strong> main dancers are: 1) an outcomes payer who<br />
decides what outcomes to pay for; 2) a set of private<br />
funders who provide upfront financing; 3) a service<br />
provider who uses the upfront financing to deliver services;<br />
and 4) an evaluator who measures results. This is how<br />
the dance looks step by step:<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 33
Pay for Success Mechanics<br />
STEP<br />
1<br />
Government identifies a critical social<br />
issue with historically poor outcomes such as<br />
recidivism, chronic homelessness, or early<br />
childhood education.<br />
STEP<br />
2<br />
STEP<br />
3<br />
STEP<br />
4<br />
Private Funders such as foundations,<br />
banks, and businesses, provide upfront capital<br />
to a high-performing social service provider that<br />
is helping a specific, at-risk target population.<br />
SERVICE PROVIDERS deliver services to<br />
key at-risk communities, in an effort to reach or<br />
exceed predetermined outcomes for success.<br />
Evaluator rigorously measures<br />
outcomes to ensure providers achieve impact.<br />
Project Manager<br />
At the centre of this complex<br />
dance, there is an organisation<br />
that acts as a conductor,<br />
facilitator and advisor to<br />
the overall process. This<br />
is sometimes called the<br />
Intermediary, Project Manager,<br />
or Technical Assistance<br />
Advisor (like Third Sector).<br />
STEP<br />
5<br />
Government repays private funders initial<br />
investments only if the project is successful in<br />
achieving positive outcomes.<br />
<strong>The</strong>se stakeholders are not used to dancing together.<br />
Few other initiatives require policymakers, financiers,<br />
non-profits and academics to collaborate in such close<br />
fashion. As a result, the first time the “music” comes on,<br />
there is usually confusion. Third Sector plays the role of<br />
“dance instructor”, bringing these different stakeholders<br />
together and coaching each through the moves. In due<br />
course, everyone is synchronised and moves to the same<br />
beat. While this is complex, there are good reasons to<br />
believe that PFS and SIBs are worth doing in Singapore.<br />
THE VALUE OF PFS/SIBs FOR SINGAPORE<br />
PFS/SIBs have been growing quickly. <strong>The</strong> first PFS/SIB<br />
was launched in the UK in 2010. By 2012, there were<br />
12 launched projects, growing to 44 worldwide by 2015. 2<br />
PFS/SIB projects are now being explored in varied<br />
jurisdictions from the US to Australia to tackle issue<br />
areas as diverse as early childhood education, healthcare<br />
and recidivism.<br />
<strong>The</strong> Singaporean context differs in important ways.<br />
For example, Singapore faces less immediate budgetary<br />
constraints than governments of other developed<br />
nations, and the Singapore government provides many<br />
2012<br />
12<br />
PFS/SIBs<br />
launched projects<br />
2015<br />
44<br />
PFS/SIBs<br />
launched projects<br />
worldwide<br />
34 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
PAY FOR SUCCESS AND SOCIAL IMPACT BONDS IN SINGAPORE<br />
social services in-house. However, the country’s unique<br />
status as a financial hub and its “Smart Nation” push<br />
may mean that PFS/SIBs could be particularly beneficial.<br />
Chiefly, these benefits could include:<br />
1. Accelerating development of a performance-driven<br />
social sector: <strong>The</strong>re are hundreds of social sector<br />
organisations in Singapore. <strong>The</strong> National Council<br />
of <strong>Social</strong> Service (NCSS) is the main coordinator<br />
of local Voluntary Welfare Organisations (VWOs),<br />
and had 443 VWO members in 2014. 3 PFS/SIB<br />
contracting can be used to further enable the<br />
development of these organisations to deliver<br />
long-term outcomes.<br />
2. Driving government resources to innovations that<br />
work: NCSS disbursed S$242 million to VWOs in<br />
2014. Beyond VWOs, the Singapore government also<br />
deploys millions of dollars in delivering healthcare,<br />
prisons and other socially beneficial services.<br />
By specifying outcome targets rather than inputs,<br />
PFS/SIBs can help the government steward taxpayer<br />
resources for maximum effect by directing them to<br />
the best interventions.<br />
3. Increasing impact of philanthropic dollars:<br />
Singapore’s philanthropic sector is growing in size.<br />
In 2014, individuals donated a total of S$1.25 billion<br />
to philanthropy, a 14 per cent rise from 2012. 4<br />
A SIB can help philanthropists maximise their impact<br />
in the short run by leveraging commercial capital<br />
to make a bigger impact: each philanthropic dollar<br />
committed in a SIB is often accompanied by capital<br />
from sources, such as commercial banks, that would<br />
not have invested otherwise. Furthermore, funders<br />
stand to get their capital back if the intervention<br />
succeeds. This allows for the same philanthropic<br />
funding to be deployed multiple times towards<br />
high-performing organisations.<br />
4. Building Singapore as a regional hub for non-profits<br />
and impact investment: Singapore is at the centre<br />
of an exciting growth region of the world, and SIBs<br />
could position it as a leader in the social sector and<br />
impact investing field. First, SIBs could be used<br />
to enhance the capabilities of local organisations<br />
with best practices of the social sector worldwide.<br />
Given its strong regional brand, this could eventually<br />
be another “export” area for Singapore. Second,<br />
SIBs could also jumpstart the product market<br />
for impact investments and further increase the<br />
sophistication of the philanthropic ecosystem.<br />
Third, SIBs will additionally help create demand for<br />
impact evaluation and specialised legal services—<br />
both potential growth areas in Singapore’s service<br />
industry portfolio.<br />
Ultimately, PFS/SIBs are an exciting tool to stimulate<br />
innovation and the creation of a performance-based<br />
ecosystem. <strong>The</strong> key is to find the correct area to apply<br />
this tool.<br />
POTENTIAL ISSUE AREAS FOR A SINGAPOREAN<br />
PFS/SIB<br />
A successful SIB requires several key pieces to be in<br />
place: an intervention with a promising evidence base;<br />
a solid cost-benefit proposition; well-defined and<br />
measurable outcomes; funder interest; and coherence<br />
with the existing policy landscape.<br />
Cost–Benefit<br />
Proposition<br />
Alignment<br />
with Policy<br />
Priorities<br />
Intervention with<br />
Promising<br />
Evidence Base<br />
Well-Defined<br />
and Trackable<br />
Outcomes<br />
Funder<br />
Interest<br />
<strong>The</strong> process of determining whether these pieces<br />
exist to a sufficient degree in any given issue area in<br />
order to construct a SIB requires intensive diligence<br />
work over several months—what we call a “Feasibility<br />
Study”. However, it is possible to quickly filter out which<br />
interventions are non-starters and to zoom in on which<br />
issue areas are worth further investigation. In this<br />
vein, Third Sector has had ongoing conversations with<br />
Singaporean stakeholders in the government, non-profit,<br />
and funder arenas. Our research indicates that the<br />
following issue areas may be worth investigating further<br />
for a SIB.<br />
Diabetes Diagnosis and Management<br />
<strong>The</strong> NUS School of Public Health estimates that the<br />
annual cost of diabetes in Singapore was US$787 million<br />
in 2010. By 2050, this cost will increase to US$1.8 billion<br />
and there will be one million diabetics, potentially leading<br />
to an over-burdening of the healthcare system. 5 In Israel,<br />
a SIB is already underway to help individuals who are very<br />
likely to develop diabetes—“pre-diabetics”—not succumb<br />
to the disease. In Singapore, our discussions indicate<br />
that a SIB could be valuable in two related angles:<br />
diagnosing undiagnosed diabetics, and in managing the<br />
health outcomes of diagnosed diabetics. Third Sector is<br />
currently working with a promising provider in the US<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 35
2010 2050<br />
US$<br />
estimated<br />
annual cost<br />
of diabetes in<br />
787 Singapore 1.8<br />
million<br />
US$<br />
billion<br />
increased<br />
annual cost<br />
of diabetes in<br />
Singapore<br />
that helps diabetics manage their diets. <strong>The</strong> positive<br />
outcomes we hope to see from their intervention are a<br />
decrease in patients’ blood sugar levels and a reduction<br />
in emergency hospitalisation events. What would make<br />
this or a similar programme promising for a SIB in<br />
Singapore is that the outcomes are objective and can be<br />
measured in a reasonable timeframe. <strong>The</strong> intervention<br />
is also cheap relative to the high cost of hospitalisation.<br />
With the recent launch of the “War on Diabetes” and the<br />
Diabetes Prevention and Care Taskforce, this is clearly a<br />
priority issue area for the Singapore government.<br />
Exercising to Prevent Elderly Falls<br />
International trials have shown that resistance and<br />
balance training for the elderly has a significant positive<br />
effect on health outcomes, in particular a reduction in the<br />
rate of dangerous falls. A SIB would be an effective way<br />
of taking this promising intervention to scale, improving<br />
the health of the elderly, and reducing healthcare costs<br />
resulting from falls.<br />
A key advantage of this programme is the presence of<br />
a clear outcome metric (elderly falls) that can be<br />
rigorously measured and on which there is an evidence<br />
base. <strong>The</strong> prevention of elderly falls can lead to<br />
significant benefits. Elderly falls often lead to serious<br />
injury, hospitalisation, the need for a caretaker, and the<br />
cost/lost productivity related to that caretaker. <strong>The</strong> Lien<br />
Foundation is currently implementing a multi-site pilot<br />
of Gym Tonic, a specialised gym programme for seniors. 6<br />
Should this show promising results, the track record<br />
could be built upon to attract funders for a SIB.<br />
Reducing Youth Recidivism<br />
An average of 1,600 juveniles (aged between 7 and 16<br />
years) were arrested each year from 2008 to 2014. 7<br />
A SIB could deploy several proven evidence-based<br />
therapies that could break this cycle, thereby helping<br />
youth turn their lives around, reduce incarceration<br />
costs, and increase the number of productively<br />
employed members of society. While local service<br />
delivery organisations may not be currently delivering<br />
these evidence-based therapies (e.g. Moral Reconation<br />
<strong>The</strong>rapy), training and certification to do so can be<br />
obtained for a reasonable cost abroad. A SIB could<br />
hence be a capacity-building opportunity for local<br />
organisations.<br />
Many jurisdictions have started with SIBs targeting<br />
recidivism (e.g. Massachusetts in the US). This is because<br />
involving recidivism is extremely high (involving the police,<br />
courts, jail, lost productivity, harm to victims), and the<br />
effects of a successful programme can be measured in<br />
a very short timeframe.<br />
Helping Abused Children and Youth Graduate from<br />
the Residential Care System<br />
<strong>The</strong>re are presently 22 Children and Young Persons<br />
Homes providing residential care programmes for<br />
children and youth in Singapore who suffer from family<br />
violence, abuse or neglect. 8 A SIB could help these<br />
abused children and youth graduate from the residential<br />
care system by providing them with foster homes.<br />
It could even help these children leave the foster system<br />
altogether by providing the necessary services to<br />
reunite them with their families.<br />
In Cuyahoha County, Ohio, USA, Third Sector is<br />
implementing a SIB that reunites children in foster care<br />
with their mothers. <strong>The</strong> programme concentrates on<br />
stabilising the family’s home environment using<br />
a mixture of trauma reduction therapy and transition<br />
therapy, with the aim to significantly reduce the number<br />
of days a child spends away from his or her family.<br />
Research has shown that this leads to better outcomes<br />
for the child, and it also helps the government free up<br />
scarce foster care slots for other children who may be<br />
unable to reunite with their families.<br />
Helping to Improve the Skills of the Unemployed/<br />
Underemployed<br />
Skills are a big concern of the Singapore government,<br />
with the Committee on the Future Economy underway.<br />
A SIB could help spur innovation in the types of<br />
programmes, and direct government funding towards<br />
the best programmes.<br />
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PAY FOR SUCCESS AND SOCIAL IMPACT BONDS IN SINGAPORE<br />
What is most intriguing about this particular area is<br />
the ability to help funding—that was already going to be<br />
spent—be deployed for the greatest possible impact.<br />
In the US, Third Sector is helping the federal government<br />
conduct five different Feasibility Studies to better direct<br />
existing spending on their US$870 million per year youth<br />
workforce programming. 9 A Singapore SIB in this area<br />
could focus on a different age group if more appropriate.<br />
This list is by no means exhaustive. Many areas where<br />
significant social benefits can be captured might be<br />
amenable to a SIB: the US has looked at providing<br />
pre-natal care; Israel is looking into SIBs to<br />
tackle highly unique areas such as ultra-orthodox<br />
employment; and some African countries are looking<br />
at malaria. <strong>The</strong> key is to conduct a rigorous study to<br />
ensure that the success factors for a SIB are in place<br />
before constructing a project.<br />
FAQs<br />
Q: Are Pay For Success and <strong>Social</strong> Impact Bonds<br />
only useful for non-profits?<br />
A: PFS contracting is beneficial not just for<br />
non-profits, but also for for-profits and<br />
social enterprises. Third Sector has advised<br />
smaller social enterprises and billion-dollar<br />
internationally listed corporations on how to<br />
utilise Pay For Success contracting to scale.<br />
Q: Is Pay for Success only about cost savings?<br />
A: Pay for Success is ultimately about improving<br />
performance and directing resources towards<br />
programmes that work. Some governments are<br />
indeed looking to fund preventative programmes<br />
so as to save money on emergency services<br />
down the line. However, Pay for Success is also<br />
a useful tool for governments who want to<br />
spend money they were already going to spend<br />
better, even if no cost savings result.<br />
Q: Are governments the only ones able to initiate<br />
a Pay-for-Success project?<br />
A: No. Any party willing to pay for outcomes can<br />
initiate a PFS project. In our experience, we<br />
have seen PFS projects initiated by private<br />
philanthropies, hospitals and insurers, and<br />
multinational institutions.<br />
CHALLENGES TO PFS/SIBs<br />
SIBs are a promising means to the end of outcomesoriented<br />
service contracting. In our experience, there are<br />
several challenges that stakeholders must tackle when<br />
creating a SIB.<br />
SIBs Are Complex<br />
A SIB has many moving parts, and requires the<br />
cooperation of a range of stakeholders from very<br />
different fields. Project stakeholders must understand<br />
risks such as operations, payment and referrals.<br />
However, as more projects are implemented, we are<br />
seeing more opportunities for “templatisation” around<br />
common issue areas, as well as a shortening of project<br />
development timing as project parties become more<br />
sophisticated.<br />
At Third Sector, our first project (Commonwealth of<br />
Massachusetts) took three years to turn from idea to<br />
reality. We consciously created a learning community<br />
around this major Pay-for-Success project and ensured<br />
that all project parties shared lessons learned. We<br />
have managed to reduce that time with each one of<br />
our projects since, through a combination of prior<br />
experience, tight project management, and simplifying<br />
the essential components of a SIB.<br />
Transaction Costs Are High<br />
<strong>The</strong> SIB mechanism can require a substantial amount<br />
of ancillary expertise. An intermediary is needed to put<br />
the project together: a lawyer to draft the contracts;<br />
an independent evaluator to measure the results; and<br />
a programme manager to ensure that the project is on<br />
track. <strong>The</strong>se add costs beyond those of service delivery.<br />
<strong>The</strong> key question that the outcomes funder should ask<br />
is whether these additional transaction costs are worth<br />
the benefits—in the short run of only spending money<br />
if the programme works; and in the long run to create<br />
a performance-driven ecosystem. In most cases, the<br />
answer is yes. After one catalyst SIB project imbeds<br />
valuable knowledge and process, governments are able<br />
to continue outcomes-oriented innovation without the<br />
need for the SIB architecture.<br />
Third Sector has put together full projects much smaller<br />
than Massachusetts, of about a US$4–5 million upfront<br />
raise size. Elsewhere in the world, upfront raises of<br />
"pilot SIBs" have been even smaller: in Canada, a SIB<br />
was launched with US$900,000; US$320,000 in Belgium;<br />
and US$150,000 in Portugal.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 37
<strong>The</strong> Need for a Committed Champion<br />
SIBs can represent a profound change from business<br />
as usual. Many SIBs also face a “wrong-pocket<br />
problem”—that is, benefits accrue across many different<br />
government agencies or other parties, resulting in no<br />
single party being willing to sponsor a SIB. In the many<br />
jurisdictions where we have worked, the number one<br />
differentiator between a successful and unsuccessful SIB<br />
is the presence of a forward-thinking champion who can<br />
unify the success payers and drive the project forward.<br />
<strong>The</strong> internal skill of working across departments, thinking<br />
early about the need for resources, research and funding<br />
are critical for a champion.<br />
Given these challenges, one should always honestly ask<br />
if the use of SIBs in financing is necessary to achieve PFS<br />
contracting. SIBs are not always the right choice for<br />
a jurisdiction. <strong>The</strong> distinction between a Pay-for-Success<br />
contract and the type of upfront financing used to achieve<br />
it is critical—it is possible to have a PFS contract without<br />
a SIB.<br />
PFS BEYOND SIBs<br />
Having spent some time delving into SIBs, let us regoup<br />
and remember the objective of PFS contracting and of<br />
SIB financing. <strong>The</strong> end goal of PFS is to direct resources<br />
towards what works for those in need. SIBs are one way<br />
to enable PFS contracting by overcoming cashflow and<br />
risk issues for the service provider. But it is not the only<br />
way. <strong>The</strong>re is yet other example of an innovative financing<br />
mechanism, which can help achieve the goals of PFS.<br />
PFS contracting generates cashflow and risk issues<br />
for the service provider if the payer withholds payment<br />
until outcomes are seen. From a payer’s perspective, the<br />
advantage of withholding payment is twofold: first, it only<br />
spends money if the programme works; and second, it can<br />
reap the benefits of the programme now while only paying<br />
later. In short, it is similar to a two-in-one package of a<br />
“money-back guarantee” and a “layaway” plan.<br />
However, not all governments need the two-in-one<br />
package. For payers who would like to have<br />
a money-back guarantee but who do not need the<br />
layaway plan, a <strong>Social</strong> Impact Guarantee (SIG)<br />
may be more suitable than a SIB.<br />
<strong>The</strong> distinction between<br />
a Pay-for-Success contract and<br />
the type of upfront financing<br />
used to achieve it is critical—it is<br />
possible to have a PFS contract<br />
without a SIB.<br />
SOCIAL IMPACT GUARANTEE<br />
Here’s an overview of how a SIG works:<br />
• <strong>The</strong> government/philanthropic payer funds a given<br />
social programme upfront, just like it currently does<br />
• At the same time, it purchases a “money-back<br />
guarantee” insurance policy from willing insurers<br />
• <strong>The</strong> programme is delivered and its outcomes are<br />
evaluated<br />
• If the programme is successful, no payout occurs from<br />
insurers to the government/philanthropy<br />
• If the programme is unsuccessful, however, insurers<br />
repay the government/philanthropy for the cost of<br />
services<br />
• At the end of the day, the government/philanthropy<br />
will have only paid out if a programme works, thus<br />
accomplishing the aim of PFS contracting<br />
<strong>The</strong> great advantage of the SIG is that it can be<br />
easily applied to existing spending. A government or<br />
philanthropy can take out this kind of “money-back<br />
guarantee” on any of its current spending. Third Sector<br />
is currently working to implement SIGs in several<br />
jurisdictions in the US. 10<br />
<strong>The</strong>re are many other ways to achieve the goals of PFS, but<br />
an initial study is important to help figure out whether<br />
a SIB, SIG, or some other tool works best in each<br />
particular context. <strong>The</strong>re is much innovation left to do in<br />
this area that can help address the pressing problems<br />
of those in need.<br />
NEXT STEPS<br />
Taking PFS from idea to launch requires commitment<br />
from multiple stakeholders and considerable process<br />
expertise. Our initial exploration has led us to believe<br />
that many critical ingredients for a SIB in Singapore<br />
are already in place. Two concrete “next steps” are<br />
needed to bring this exciting innovation to fruition<br />
in Singapore.<br />
38 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
PAY FOR SUCCESS AND SOCIAL IMPACT BONDS IN SINGAPORE<br />
Commission a PFS Feasibility Study<br />
To launch a PFS project, it is necessary to find a capable<br />
service provider, define outcomes, build data systems<br />
and structure upfront finances. We have seen in other<br />
jurisdictions that a PFS Feasibility Study can be an<br />
important jumpstart in refining how a PFS project<br />
should be executed, and in bringing the right parties<br />
to the table. We often find the process of doing this<br />
study helpful in and of itself, whether or not it leads to<br />
a project—ultimately, outcome payers, investors and<br />
service providers learn to coordinate the outcomes they<br />
are trying to achieve, gain a better understanding of the<br />
population they are trying to serve, and learn more about<br />
best practices in delivering services.<br />
Sponsor Successful Outcomes in a PFS Project<br />
Both the government and private philanthropy can play<br />
the role of outcome payer for a PFS project. By only<br />
paying for successful outcomes, sponsoring a PFS<br />
project allows for every dollar to achieve a clear “bangfor-buck”<br />
in impact and innovation. Our experience has<br />
taught us that identifying a committed and innovative<br />
outcomes sponsor is indispensable for project success.<br />
Private philanthropy can take the lead in sponsoring<br />
a pilot PFS project to convince the government that this<br />
type of innovative structure is feasible. For example, in<br />
the State of Utah, USA, a group of private philanthropic<br />
donors promised to pay for the outcomes of one year<br />
of a PFS project for a high-quality kindergarten. <strong>The</strong><br />
government subsequently sponsored three more years.<br />
Third Sector Capital Partners<br />
Third Sector leads governments, high-performing<br />
non-profits, and private funders in building evidencebased<br />
initiatives that address society’s most persistent<br />
challenges. As experts in innovative public–private<br />
contracting and financing strategies, Third Sector is<br />
an architect and builder of the United States’ most<br />
promising Pay-for-Success projects, including those in<br />
Commonwealth of Massachusetts, Cuyahoga County,<br />
Ohio, and Santa Clara County, California. <strong>The</strong>se projects<br />
are rewriting the book on how governments contract<br />
for social services: funding programmes that work to<br />
measurably improve the lives of people most in need<br />
while saving taxpayer dollars.<br />
A 501(c)(3) non-profit based in Boston, San Francisco,<br />
and Washington DC, Third Sector is supported through<br />
philanthropic and government sources, including a<br />
grant from the Corporation for National and Community<br />
Service’s <strong>Social</strong> Innovation Fund.<br />
Notes<br />
1<br />
A case study of the project with more details can be found here: “Preparing for a Pay<br />
For Success Opportunity”. http://www.thirdsectorcap.org/wp-content/uploads/2015/02/<br />
Third-Sector_Roca_Preparing-for-Pay-for-Success-in-MA1.pdf<br />
2<br />
Brookings Institute, “<strong>The</strong> Potential and Limitations of Impact Bonds”. http://www.<br />
brookings.edu/~/media/Research/Files/Reports/2015/07/social-impact-bonds-potentiallimitations/Impact-Bondsweb.pdf?la=en<br />
3<br />
National Council of <strong>Social</strong> Services, NCSS Annual Report 2014. https://www.ncss.gov.sg/NCSS/<br />
media/NCSS-Publications/NationalCouncilof<strong>Social</strong>ServiceAnnualReportFY2014(1).pdf<br />
4<br />
National Volunteer and Philanthropy Center Individual Giving Survey 2014.<br />
http://knowledge.nvpc.org.sg/individual-giving-survey-2014-2<br />
5<br />
For estimated costs of diabetics, see May Ee Png, Joanne Yoong, Thao Phuong Phan and<br />
Hwee Lin Wee, “Current and Future Economic Burden of Diabetes among Working-Age<br />
Adults in Asia: Conservative Estimates for Singapore from 2010–2050”, BMC Public<br />
Health 16, 1 (<strong>2016</strong>). doi:10.1186/s12889-016-2827-1<br />
6<br />
Gym Tonic’s website and press release contain more details of the pilot and evidence<br />
base. http://www.gymtonic.sg; http://lienfoundation.org/sites/default/files/Gym%20<br />
Tonic%20Press%20Kit%20Complete.pdf<br />
7<br />
Ministry of <strong>Social</strong> and Family Development, “Juvenile Delinquents: Juveniles<br />
Arrested”, 2015. http://app.msf.gov.sg/Research-Room/Research-Statistics/Juvenile-<br />
Delinquents-Juveniles-Arrested<br />
8<br />
Ministry of <strong>Social</strong> and Family Development, “Children and Young Persons Homes”,<br />
2014. http://app.msf.gov.sg/Policies/Strong-and-Stable-Families/Nurturing-Protectingthe-Young/Child-Protection-Welfare/Children-and-Young-Persons-Homes<br />
9<br />
Third Sector is conducting these services as part of a federal <strong>Social</strong> Innovation Fund<br />
grant. http://www.thirdsectorcap.org/sifcohort2<br />
10<br />
George Overholser, “An Alternative to the <strong>Social</strong> Impact Bond?”. http://www.<br />
thirdsectorcap.org/blog/social-impact-guarantee<br />
Richard Edwards is Partner,<br />
Capital Markets, at Third<br />
Sector. He has led project and<br />
business development efforts for<br />
investment banking, insurance<br />
brokerage and entrepreneurial<br />
businesses for over 20 years. As<br />
the former Global Head of Project <strong>Finance</strong> and<br />
Advisory for JP Morgan Chase based out of<br />
Singapore, he has extensive global experience<br />
in structuring and syndicating funding for<br />
projects in the private and public sectors.<br />
Rick has a particular passion for working on<br />
child abuse prevention. He has been President<br />
and/or board member of numerous civic<br />
organisations, including the Exchange Club<br />
Foundation, Pilgrim Towers Housing, and the<br />
Parenting Skills Center. He can be reached<br />
at redwards@thirdsectorcap.org<br />
Kevin Tan is a Singaporean<br />
based at Third Sector’s Boston<br />
office. He is the project lead<br />
for several Pay for Success<br />
strategic advisory, feasibility<br />
assessment, and project<br />
construction engagements<br />
across the US. Prior to Third Sector, he<br />
spent time working on <strong>Social</strong> Impact Bonds<br />
in Israel and did his graduate work with<br />
the National Council of <strong>Social</strong> Service<br />
on implementing <strong>Social</strong> Impact Bonds in<br />
Singapore. Kevin graduated with an MPP<br />
from the Harvard Kennedy School and<br />
from the University of Oxford with First-<br />
Class Honours in Philosophy, Politics and<br />
Economics. He can be reached at<br />
ktan@thirdsectorcap.org<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 39
FEATURE<br />
SCALING<br />
IMPACT<br />
INVESTING<br />
THROUGH<br />
INNOVATIVE<br />
FINANCE<br />
A Focus on Women’s<br />
Livelihoods<br />
By Durreen Shahnaz<br />
40 40 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
SCALING IMPACT INVESTING THROUGH INNOVATIVE FINANCE<br />
I embarked on a<br />
journey from the first<br />
steps of my career to<br />
utilise finance to do<br />
good for the world.<br />
This journey has now<br />
turned into a global<br />
movement that is<br />
taking the world<br />
by a storm, known as<br />
impact investing or<br />
social finance.<br />
It is Highly Personal<br />
I am often asked what motivated<br />
me to start IIX (Impact Investment<br />
Exchange Asia). My answer is<br />
a simple one: my life—where<br />
I came from and what I experienced.<br />
Like any other entrepreneur, the<br />
companies I created are extensions<br />
of my life’s defining experiences,<br />
and my attempt to find solutions<br />
and answers to the insurmountable<br />
problems I have witnessed. <strong>The</strong><br />
1970s and 80s for Bangladesh,<br />
my country of birth, faced an<br />
excruciating nation-building struggle<br />
mired with limited resources,<br />
national calamity, political unrest,<br />
and unending donor dependency.<br />
Throughout this time, streams of<br />
“development experts” tried to find<br />
the right path of the country, and<br />
while these efforts resulted in some<br />
much needed social outcomes, the<br />
needle of self-sufficiency hardly<br />
moved. All this translated into my<br />
very personal struggle to break the<br />
poverty cycle with new tools—tools<br />
that would bring about financial<br />
sustainability as well as meet<br />
development goals.<br />
Thus, I embarked on a journey<br />
from the first steps of my career<br />
to utilise finance to do good for<br />
the world. This journey has now<br />
turned into a global movement<br />
that is taking the world by a storm,<br />
known as impact investing or social<br />
finance. Impact investing is now<br />
taking shape in different ways in<br />
numerous countries across the<br />
globe. While different stakeholders<br />
are slowly entering the space, the<br />
question still remains: how do we<br />
mainstream impact investing and<br />
how can we scale the movement?<br />
Impact Investing:<br />
An Emerging Paradigm<br />
Impact investments are investments<br />
made into companies, organisations,<br />
and funds, with the intention to<br />
generate social and environmental<br />
impact alongside a financial return.<br />
Impact investing is therefore the<br />
manifestation of two emerging<br />
trends in the development space:<br />
an increased focus on programmes<br />
that deliver sustainable value; and<br />
a desire to support collaboration<br />
between the public and private<br />
sectors. <strong>The</strong> practice of impact<br />
investing is further defined by the<br />
following four core characteristics:<br />
• Intentionality: An investor’s<br />
intention to have a positive social<br />
or environmental impact through<br />
investments is essential to<br />
impact investing.<br />
• Investments with return<br />
expectation: Impact investments<br />
are expected to generate<br />
a financial return on capital or at<br />
a minimum, a return of capital.<br />
• Range of return expectation<br />
and asset classes: Impact<br />
investments target financial<br />
returns that range from belowmarket<br />
to risk-adjusted market<br />
rates, and can be made across<br />
asset classes, including but<br />
not limited to cash equivalents,<br />
fixed income, venture capital and<br />
private equity.<br />
• Impact measurement:<br />
A hallmark of impact investing<br />
is the commitment to measure<br />
and report the social and<br />
environmental performance of<br />
underlying investments, which<br />
ensures accountability.<br />
While impact investing aims to<br />
mobilise the supply of missionoriented<br />
capital, it is equally<br />
important to develop the demand<br />
side of the equation. <strong>The</strong> recipients<br />
of impact investments are referred<br />
to as Impact Enterprises (IEs),<br />
and these are classified either as<br />
mission-driven for-profits (such<br />
as high-impact Small Medium<br />
Enterprises or <strong>Social</strong> Enterprises)<br />
or revenue-generating non-profits<br />
(such as NGOs that are financially<br />
sustainable). While traditional<br />
development approaches alleviate<br />
symptoms of social issues, IEs<br />
diagnose the issue and create<br />
paths to address the root causes<br />
of these problems. <strong>The</strong> growing<br />
impact investment market provides<br />
capital to IEs operating in highimpact<br />
sectors such as sustainable<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 41
agriculture, clean technology,<br />
microfinance, and affordable and<br />
accessible basic services including<br />
housing, healthcare, energy, water,<br />
and education.<br />
However, as the impact investment<br />
movement consolidates, several key<br />
issues have emerged. <strong>The</strong>se include:<br />
scalability of enterprises, the ability of<br />
the industry to mobilise large-scale<br />
capital, and the need to have<br />
a mechanism to provide liquidity to<br />
the impact investors. Thus, along with<br />
the growth of the supply and demand<br />
of the capital, it is now time to push<br />
on innovative financing to embrace<br />
scale and innovation. Without<br />
embracing these two essential<br />
elements, it will be impossible to<br />
have effectively working social capital<br />
markets that can truly democratise<br />
capital markets. Figure 1 below<br />
demonstrates the effective supply<br />
and demand of impact investing<br />
capital that remains a key balance<br />
for sustainable growth in the impact<br />
investing space.<br />
Asia’s Growth Irony<br />
Over the last five decades, Asia has<br />
enjoyed one of the highest economic<br />
growth records in the world, despite<br />
a multitude of political challenges<br />
and economic shocks. With the<br />
support of global organisations such<br />
as the United Nations (UN), Asia has<br />
led the world in its drive to achieve<br />
the Millennium Development Goals<br />
(MDG): the proportion of people<br />
living on less than US$1.25 per day<br />
is projected to have fallen from<br />
53 per cent in 1990 to 12 per cent<br />
at the end of the 2015.<br />
Figure 1 Supply and Demand of Impact Investment Capital<br />
Level of Demand Developed to Create Demonstrable Impact<br />
LONG-TERM DEMAND<br />
• IEs able to scale impact using technology<br />
(via Competition and Accelerator);<br />
• SMEs equipped to achieve double bottom line<br />
(via Impact Magnifier)<br />
MEDIUM-TERM DEMAND<br />
• IEs are more investment ready and<br />
can create sustainable impact (via Revolving<br />
Credit Facility and Accelerator)<br />
SHORT-TERM DEMAND<br />
• NGOs are less dependent on grants<br />
(via financial sustainability program)<br />
• IEs deepen impact (via incubator<br />
and M&E tool)<br />
Short-Term:<br />
Early Stage<br />
Level of Supply of Mission-Oriented Capital Mobilised<br />
Source: IIX Advisory work.<br />
SHORT-TERM SUPPLY<br />
• Private capital funds<br />
upfront cost of resilience<br />
(via Humanity Bond)<br />
• Increased liquidity<br />
(via Outcomes Fund)<br />
Medium-Term:<br />
Growth Stage<br />
MEDIUM-TERM SUPPLY<br />
• Malaysia considered<br />
attractive impact<br />
investment destination<br />
(via <strong>Social</strong> Investment<br />
Tax Rebate)<br />
Long-Term:<br />
Maturity<br />
LONG-TERM SUPPLY<br />
• Capital markets are<br />
democratised and<br />
impact investors enjoy<br />
increased liquidity<br />
(via social stock<br />
exchange)<br />
42 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
SCALING IMPACT INVESTING THROUGH INNOVATIVE FINANCE<br />
<strong>The</strong> proportion of people<br />
IN ASIA living on less than<br />
US$1.25 per day<br />
1990<br />
53<br />
%<br />
end 2015<br />
12<br />
%<br />
However, there is still much to<br />
do to maintain the momentum<br />
for the post-2015 era. Asia is at a<br />
crossroads with many of the MDG<br />
targets still unmet. Rising inequality<br />
poses a dire threat to continued<br />
prosperity in the region, where an<br />
estimated 500 million people remain<br />
trapped in extreme poverty, most<br />
of whom comprise women and<br />
girls. <strong>The</strong> huge gap between the<br />
rich and the poor hinders holistic<br />
growth, undermines democratic<br />
institutions, and magnifies the risk<br />
of conflict—making these not just<br />
social problems, but also significant<br />
economic and political concerns.<br />
In the global context, the world has<br />
entered the age of the Anthropocene,<br />
in which the consumption of natural<br />
resources is on an unsustainable<br />
trajectory, climate change is<br />
creating irreversible damage to the<br />
environment, and the future of our<br />
planet and humanity as a whole is in<br />
question.<br />
Traditional development players<br />
(governments, donor agencies,<br />
foundations, INGOs, among others)<br />
continue to face a funding gap,<br />
with many endemic social and<br />
environmental issues competing<br />
for a limited pool of resources.<br />
It is thus imperative to mobilise<br />
new resources that can achieve<br />
scalable and sustainable impact,<br />
and address large-scale, persistent,<br />
and emerging social and<br />
environmental problems that are<br />
straining the economy. Without<br />
creating capital markets that<br />
allow for the convergence of social<br />
progress and economic growth,<br />
Asia's ability to achieve the new<br />
Sustainable Development Goals<br />
(SDG) targets will be compromised.<br />
This mandates a need to redefine<br />
Asia’s current development<br />
narrative and rethink the way the<br />
region leverages the power of<br />
finance to generate holistic value.<br />
Impact Investment Exchange<br />
Asia: REGIONAL Market Leader<br />
Impact Investment Exchange Asia<br />
(IIX) has been at the forefront of<br />
the impact investing movement<br />
in Asia—to date impacting the<br />
lives of over 10 million people<br />
across Asia by bridging the gap<br />
between development and finance.<br />
As the regional market leader, IIX<br />
has created a robust ecosystem<br />
to effectively mobilise supply of<br />
mission-oriented capital, develop<br />
demand to absorb and deploy<br />
the capital, and bridge the gap<br />
between the two. At present, IIX is<br />
facilitating over US$40 million in<br />
impact investing capital, and has<br />
developed a network of over 30,000<br />
ecosystem partners, including the<br />
UN, to support the eradication of<br />
poverty and create resilient nations.<br />
In addition, leveraging its expertise in<br />
innovative finance, IIX has developed<br />
a new financial product that seeks<br />
to close the current gap between<br />
development and finance: the IIX<br />
Sustainability Bond (ISB).<br />
IIX Sustainability Bonds:<br />
An Overview<br />
IIX Sustainability Bonds (ISBs) are<br />
innovative financial instruments<br />
that effectively mobilise largescale<br />
private-sector capital by<br />
pooling together a basket of Impact<br />
Enterprises (IEs), which include<br />
revenue-generating non-profits<br />
or mission driven for-profits and<br />
Microfinance Institutions (MFIs).<br />
Both IEs and MFIs are key drivers<br />
of change owing to their ability<br />
to create scalable impact in a<br />
financially sustainable manner.<br />
ISBs are debt securities that bring<br />
together this group of underlying<br />
borrowers (IEs and MFIs), depending<br />
on their financial needs, repayment<br />
abilities, risk profiles, and impact<br />
potential. ISBs are replicable<br />
instruments that can be structured<br />
and issued around different<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 43
themes—depending on the target<br />
beneficiary (low-income women,<br />
at-risk youth, among others)—<br />
or sectors (livelihoods, energy,<br />
education, among others).<br />
Figure 2 Structure of THE Women’s Livelihood Bond<br />
Key Objectives of<br />
IIX Sustainability Bonds<br />
• Availability of mission-oriented<br />
capital: To open the floodgates<br />
of mission-oriented investment<br />
capital available to high-impact<br />
organisations that are equipped<br />
to create sustainable impact.<br />
3<br />
1<br />
$$$<br />
Impact<br />
Investors<br />
Bonds<br />
• Accessibility of mission-oriented<br />
capital: To bring together<br />
capital supply from investors<br />
with demand from high-impact<br />
organisations through an<br />
innovative, replicable financial<br />
instrument.<br />
Guarantee<br />
<strong>Issue</strong>r SPV<br />
$$$ to service coupon & principal<br />
• Affordability of mission-oriented<br />
capital: To provide high-impact<br />
organisations access to relatively<br />
low-cost capital that is more<br />
affordable than capital available<br />
from public debt markets.<br />
MFI<br />
Loan<br />
2<br />
MFI<br />
Impact<br />
Enterprise<br />
Bond Mechanism<br />
This section provides a brief overview<br />
of the bond mechanism and how ISBs<br />
coalesce diverse stakeholders from<br />
both the public and private sectors to<br />
create an innovative new instrument<br />
that effectively unlocks private capital<br />
and redirects it towards achieving<br />
development outcomes.<br />
Group of underlying borrowers (MFIs and IEs):<br />
Selected based on Impact Potential and Financial Strength<br />
4<br />
Monitors performance<br />
Writes impact reports<br />
As Figure 2 demonstrates, ISBs<br />
pull together a basket (Special<br />
Purpose Vehicle, SPV) of MFIs and<br />
IEs. This basket is carefully selected<br />
so that the entities combined can<br />
maximise social and financial<br />
returns and minimises the default<br />
risk of the SPV. <strong>The</strong> bond can be<br />
further strengthened if there is a<br />
third party, usually a foundation or a<br />
donor agency, to partially guarantee<br />
the bond. A guarantee is useful<br />
because it brings more comfort<br />
to the prospective buyers (impact<br />
investors) of the bond. Once the<br />
proper due diligence is completed<br />
and the bond is structured, the<br />
1<br />
2<br />
3<br />
4<br />
An SPV issues a US$20 million bond to impact investors, which will include<br />
institutional investors, foundations and high net worth individuals. <strong>The</strong> bond will<br />
be listed on the Impact Exchange<br />
Proceeds of the bond will be lent to a group of pre-identified borrowers<br />
comprising MFIs and IEs focused on women’s livelihoods. FX hedging measures<br />
will be taken to mitigate currency risk of any non-USD loans<br />
An international development agency provides a pari passu guarantee of<br />
50% of the principal amount of the loan portfolio<br />
Shujog will monitor the performance of the borrowers and create periodic<br />
impact reports<br />
Source: IIX Women’s Livelihood Bond deck<br />
44 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
SCALING IMPACT INVESTING THROUGH INNOVATIVE FINANCE<br />
banks can then sell the bond to<br />
their clients (institutional investors,<br />
high-net-worth individuals, Family<br />
offices). <strong>The</strong> ISB is the first impact<br />
investing financial instrument to<br />
be in the market that effectively<br />
addresses the need to scale both<br />
the supply and demand sides of<br />
the impact investing capital and<br />
creates liquidity, as ISBs can be<br />
publicly listed and traded). It is<br />
also forging the much needed path<br />
of establishing impact investing<br />
instruments as a new asset class.<br />
<strong>The</strong> Women’s Livelihood<br />
Bond (WLB) 1<br />
<strong>The</strong> first ISB will be the Women’s<br />
Livelihood Bond (WLB), which aims<br />
to empower women to make the<br />
transition towards sustainable<br />
livelihoods by infusing a large<br />
amount of capital through debt<br />
structuring and the public market.<br />
As an ISB, the WLB is replicable<br />
and can be customised to suit<br />
different geographic contexts from<br />
both a regulatory and needsbased<br />
standpoint. In other words,<br />
although the WLB is the first bond<br />
to focus on women’s livelihoods in<br />
Southeast Asia, it can be replicated<br />
in different geographies, sectors<br />
or focus areas. For instance, ISBs<br />
can be customised to address a<br />
region’s most pressing development<br />
issues in high-impact sectors<br />
such as sustainable agriculture,<br />
clean energy, access to education,<br />
affordable healthcare, water and<br />
sanitation, among others.<br />
WLB’s focus is to create sustainable<br />
livelihoods for women through<br />
effective financing. Although<br />
many organisations like IEs and<br />
MFIs recognise the importance of<br />
targeting women, existing funding<br />
channels fall drastically short of<br />
development goals focused on<br />
women. <strong>The</strong> WLB sets out boldly to<br />
bridge this funding gap, by providing<br />
high-impact entities with the capital<br />
they need to support women in the<br />
most vulnerable communities today.<br />
<strong>The</strong> proceeds of the bond will be<br />
used to make loans to IEs and MFIs<br />
As an ISB, the WLB is replicable and can<br />
be customised to suit different geographic<br />
contexts from both a regulatory and needsbased<br />
standpoint.<br />
that are part of the sustainable<br />
livelihoods spectrum. Underlying<br />
borrowers will have a proven<br />
revenue-generating, high-impact<br />
business model.<br />
Officially announced at the 2014<br />
Clinton Global Initiative (CGI) annual<br />
meeting, the WLB represents<br />
IIX’s commitment to the CGI. <strong>The</strong><br />
structuring of the WLB was funded<br />
with support from the Rockefeller<br />
Foundation and Japan Research<br />
Institute. With its focus on Southeast<br />
Asian nations, namely Cambodia,<br />
Indonesia, the Philippines and<br />
Vietnam, the WLB is making its<br />
multi-country span an even more<br />
unique feature in the world of capital<br />
markets.<br />
IIX is anticipating a bond size of<br />
US$20 million, a tenor of four<br />
years and a target coupon rate<br />
of between six and seven per<br />
cent that will be paid to impact<br />
investors who purchase the bond.<br />
<strong>The</strong> WLB mitigates risk via credit<br />
enhancement features including<br />
a guarantee facility and an inbuilt<br />
debt service reserve account, to<br />
reduce financial risk and protect<br />
investors. For the WLB, this<br />
guarantee facility is supported by<br />
USAID (US government) and DFAT<br />
(Australian government).<br />
Inclusivity, Customisation and<br />
Replicability<br />
<strong>The</strong> three key features of the<br />
WLB are: inclusivity, customisation<br />
and replicability. Prior to structuring<br />
an ISB like the WLB, the impact<br />
investment intermediary structuring<br />
the bond will have to diagnose the<br />
market need and relevant value<br />
chain to assess key gaps that can<br />
be addressed by the ISB, estimate<br />
the profile of the potential pipeline<br />
of underlying borrowers, and<br />
identify regulatory constraints while<br />
designing the mechanism. This<br />
ensures that the ISB is aligned to<br />
address local needs, is designed to<br />
bring in private-sector investors from<br />
both within and beyond the region,<br />
and is well-positioned to mobilise<br />
large-scale capital to accelerate the<br />
region’s development agenda.<br />
Innovative Financial<br />
Structuring<br />
If the impact investing sector is<br />
going to grow, then we need a lot of<br />
innovative financial structuring.<br />
<strong>The</strong> goal of this sector is to channel<br />
large amounts of private-sector<br />
capital to the development and<br />
environment sector. But without<br />
innovative financial structuring,<br />
this goal will be unattainable.<br />
ISB needs to be the first of many<br />
such innovative financial structuring<br />
that the traditional financial<br />
industry can embrace and market.<br />
One perennial challenge for IEs<br />
is access to capital. ISBs aim to<br />
address this very issue by unlocking<br />
greater amounts of investment<br />
capital for these enterprises. By<br />
pooling high-impact enterprises into<br />
a basket of entities and incorporating<br />
various mechanisms to alleviate<br />
risk for investors, ISBs present<br />
a groundbreaking solution that<br />
overturns conventional investment<br />
approaches towards IEs.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 45
<strong>The</strong>re are four innovative aspects<br />
of ISBs that, upon replication and<br />
scale, promise to bridge the<br />
“pioneer gap” facing IEs (Figure 3).<br />
Pooling Together a Basket<br />
of Entities<br />
<strong>The</strong> WLB will pioneer bringing the<br />
IEs and MFIs together in a single<br />
structure to allow impact investors<br />
to leverage on the strengths of both<br />
entities to mitigate risk, maximise<br />
returns, and catalyse impact. By<br />
pooling a group of underlying IEs<br />
and MFIs together, ISBs open up<br />
investment opportunities that were<br />
previously excluded, and provide<br />
a channel to attract greater amounts<br />
of impact investment capital than<br />
these entities could have otherwise<br />
accessed on their own. Additionally,<br />
the basket of borrowers consists of<br />
financially sustainable entities that<br />
are able to repay the loan amount<br />
along with interest.<br />
Achieving a Double<br />
Bottom Line<br />
<strong>The</strong> ISBs focus not only on<br />
unlocking large amounts of capital<br />
from new participants, but also on<br />
effectively utilising this capital to<br />
create scalable and sustainable<br />
impact. This mandates balancing<br />
social impact with financial returns<br />
throughout the bond structuring<br />
process, starting with pipeline<br />
development and continuing<br />
throughout the life of the bond.<br />
Pre-Bond Issuance: Dual<br />
Due Diligence on Underlying<br />
Borrowers<br />
An effective ISB requires the<br />
appropriate risk-return-impact<br />
targets of the instrument. <strong>The</strong><br />
impact investment intermediary<br />
and the Measurement & Evaluation<br />
(M&E) partners should coordinate<br />
to conduct rigorous due diligence<br />
on potential borrowers ahead of<br />
finalising the portfolio, to assess<br />
performance on both business- and<br />
impact-related criteria.<br />
Mitigating Risk<br />
ISBs view risk from a dual<br />
perspective—financial risk, and<br />
mission failure or social risk. This<br />
section outlines how ISBs leverage<br />
the strength of partnerships with<br />
diverse stakeholders to adequately<br />
avoid such perils.<br />
• Mitigating Financial Risk<br />
through Guarantee Facility<br />
Provided by Donor or<br />
Government Partner: ISBs<br />
should include a guarantee<br />
aspect, where the partnering<br />
government or donor agencies<br />
will cover a portion of the losses<br />
in case of default. This guarantee<br />
effectively improves the risk–<br />
<strong>The</strong> ISBs focus not<br />
only on unlocking<br />
large amounts of<br />
capital from new<br />
participants, but<br />
also on effectively<br />
utilising this capital<br />
to create scalable and<br />
sustainable impact.<br />
Women are at the very<br />
heart of development ...<br />
If half of the population<br />
is underdeveloped<br />
or underutilised, an<br />
economy will never<br />
reach its full potential.<br />
Figure 3 Innovation at every stage of ISB development<br />
Pooling Together a Basket<br />
of Entities<br />
Aligning supply and demand to<br />
unlock capital at scale<br />
Achieving a Double<br />
Bottom Line<br />
Building a portfolio that generates<br />
both social and financial returns<br />
Mitigating Risk<br />
Identifying and addressing both social<br />
and financial risk<br />
Listing on <strong>Social</strong> Stock Exchange<br />
Creating secondary liquidity and<br />
mission protection<br />
Source: IIX.<br />
46 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
SCALING IMPACT INVESTING THROUGH INNOVATIVE FINANCE<br />
return profiles of IEs and<br />
compensates for the operational<br />
challenges that young IEs have<br />
to overcome. By incorporating<br />
aspects of blended finance, the<br />
ISBs aim to leverage on public<br />
funds from donor agencies<br />
to trigger and unlock larger<br />
amounts of private capital into<br />
the impact investment space.<br />
If borrowers do not default, the<br />
funds allocated by the guarantor<br />
can potentially be redirected for<br />
subsequent bond issues or other<br />
projects, allowing for a more<br />
efficient use of donor funding. <br />
• Mitigating <strong>Social</strong> Risk and<br />
Linking It to Financial Risk:<br />
M&E experts should focus on<br />
pre-empting and addressing<br />
social risks during the social due<br />
diligence process by proactively<br />
identifying and finding solutions<br />
to issues that could create<br />
negative externalities, cause<br />
mission drift or in any way<br />
compromise the impact potential<br />
of the WLB. This includes<br />
governance-related issues,<br />
negative environmental impact<br />
and social issues faced by<br />
beneficiaries or employees, and<br />
so on. <strong>The</strong> ability of borrowers to<br />
use social outcomes as a way to<br />
diminish long-term financial risk<br />
deepens the sustainability of the<br />
instrument and increases the<br />
probability of success. <br />
Listing the Bond<br />
ISBs can be listed on a public<br />
exchange and the Bloomberg<br />
terminal. <strong>The</strong> public exchange can<br />
be a social stock exchange such as<br />
the Impact Exchange (the world’s<br />
first social stock exchange operated<br />
by the Stock Exchange of Mauritius<br />
in cooperation with IIX, regulated by<br />
the Financial Services Commission,<br />
Mauritius) or a regular public<br />
exchange which allows for the bond’s<br />
financial and social features to be<br />
showcased and reported.<br />
Listing on an exchange provides<br />
a unique opportunity for high-impact<br />
entities to raise investment capital<br />
to scale and deepen their social<br />
and environmental commitments,<br />
while offering investors a means<br />
to invest in and trade securities<br />
issued by organisations that reflect<br />
their values and can be judged on<br />
their values. Thus, this enables the<br />
creation of a liquid market—the holy<br />
grail of working capital markets.<br />
Why Women?<br />
It was a conscious decision to make<br />
the first ISB focus on women. Over<br />
the course of financial history, women<br />
have been excluded from the creation<br />
and operation of financial markets.<br />
However, women are at the very heart<br />
of development, and provide the<br />
underpinning of any economy.<br />
If half of the population is<br />
underdeveloped or underutilised,<br />
an economy will never reach its full<br />
potential. Discrimination against<br />
women can hinder economic growth<br />
by essentially cutting out half the<br />
population's contributions towards<br />
a country’s demographic dividend.<br />
<strong>The</strong>re is a bidirectional relationship<br />
between economic development<br />
and women’s empowerment<br />
(defined as improving the ability of<br />
women to access the constituents<br />
of development, including the<br />
resources and opportunities to<br />
participate in the labour force).<br />
Women are at the heart of<br />
development in Asia: playing<br />
a pivotal role in supporting their<br />
households and communities in<br />
achieving food security and overall<br />
natural resource management,<br />
they are the backbone of rural<br />
enterprises, fuelling local and global<br />
economies. Research reveals that<br />
economically secure women are<br />
more likely to have healthier and<br />
better-educated children, creating<br />
a positive, virtuous cycle for the<br />
broader population. However, women<br />
around the world face four main<br />
challenges, namely:<br />
• Poor Access to Credit and<br />
<strong>Finance</strong>: This results in<br />
vulnerability to economic shocks<br />
and stresses. By unlocking<br />
women’s access to capital,<br />
the WLB will make significant<br />
progress in creating a positive<br />
impact on women’s ability to<br />
obtain financing. Women will<br />
be able to take control of their<br />
immediate borrowing and<br />
consumption, and invest in<br />
income-generating activities<br />
or household assets. More<br />
importantly, with this initial<br />
access to credit and financial<br />
services, women can start<br />
building credit histories that<br />
can help them borrow larger<br />
amounts of capital to expand<br />
their businesses in future. <strong>The</strong>re<br />
is great potential for successful<br />
women-run enterprises to<br />
create follow-on impact through<br />
employment and expanded<br />
supply chains, further providing<br />
sustainable livelihoods for more<br />
women.<br />
• Absence of Market Linkages:<br />
This restricts women to<br />
the informal workforce. By<br />
strengthening women’s access to<br />
market linkages and educating<br />
them on available opportunities in<br />
the market, WLB borrowers can<br />
empower women to negotiate for<br />
more equitable market relations.<br />
Besides strengthening women’s<br />
bargaining positions, exposure<br />
to and integration with marketoriented<br />
models, the WLB will<br />
also enable them to identify niche<br />
areas in the market where they<br />
can capture opportunities to earn<br />
higher incomes.<br />
• Limited Availability of<br />
Affordable Goods: This<br />
limits women’s ability to<br />
maximise productivity. By<br />
providing access to goods and<br />
services (such as education,<br />
training, basic healthcare and<br />
household goods) through<br />
low-cost instalment finance,<br />
WLB borrowers can effectively<br />
unlock purchasing power<br />
and bridge the affordability<br />
gap for female workers in<br />
developing economies. Access<br />
to this market platform can<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 47
SCALING IMPACT INVESTING THROUGH INNOVATIVE FINANCE<br />
also lead to improved spending<br />
behaviour—engineering a shift<br />
away from informal borrowing<br />
and facilitating greater savings.<br />
Through the WLB, female<br />
workers will be provided with<br />
access to affordable lifeenhancing<br />
products and services<br />
to help them transition to a more<br />
economically secure and socially<br />
stable life.<br />
• Lack of Reliable Power Supply:<br />
<strong>The</strong>re is a need for women to<br />
access a cost-effective and<br />
reliable power supply in remote<br />
or rural locations. Considering<br />
the long hours they typically<br />
spend on household activities,<br />
such as cooking and running<br />
home-based micro-enterprises,<br />
improvements such as solar<br />
home systems can increase<br />
their productivity and immensely<br />
empower them. Besides the<br />
direct benefits from improved<br />
health and increased disposable<br />
incomes, women will be able to<br />
ensure a stable and sustainable<br />
environment for their families,<br />
the wider community and future<br />
generations.<br />
<strong>The</strong> social impact of these women<br />
will be measured and reported by<br />
Shujog, IIX’s sister entity that focuses<br />
on impact measurement.<br />
Call to Action<br />
Asian countries need strong<br />
leadership from national heads,<br />
political leaders and policymakers<br />
to create a robust impact investing<br />
ecosystem that is equipped to<br />
address development goals<br />
and empower the people at the<br />
grassroots. However, it is imperative<br />
to adopt a structured approach with<br />
clearly defined goals, customised<br />
interventions and inclusive<br />
implementation strategies. <strong>The</strong><br />
ISB can be replicated in different<br />
countries and customised to the<br />
local context as required.<br />
Five recommended actions are<br />
listed below that countries can<br />
implement in the short term with<br />
the objective to unlock private<br />
capital for development.<br />
I. Replicate innovative financial<br />
instruments, such as the ISB,<br />
that are designed to mobilise<br />
large-scale capital from<br />
private-sector participants.<br />
II. Allow for the creation of more<br />
impact investing funds that are<br />
designed to provide scalable<br />
IEs with access to capital<br />
required to magnify their impact<br />
and sustain results over the<br />
long term.<br />
III. Optimise allocation of existing<br />
sources of mission-oriented<br />
capital to de-risk investments.<br />
For instance, governments or<br />
donor agencies can provide<br />
guarantees in order to<br />
effectively leverage resources<br />
multiple times over the<br />
committed amount, and attract<br />
significantly larger amounts of<br />
private-sector capital.<br />
IV. Encourage linking impact-related<br />
performance with financial<br />
returns by emphasising the need<br />
for outcomes-focused models<br />
and strong focus on impact<br />
measurement and reporting,<br />
which will create greater<br />
transparency and accountability<br />
towards achieving results.<br />
V. Coalesce diverse stakeholders<br />
and empower them to redefine<br />
the dominant development<br />
narrative through forums,<br />
conventions and conferences<br />
that promote cross-border<br />
knowledge-sharing and<br />
create a platform to catalyse<br />
South–South cooperation.<br />
In summary, impact investing is set<br />
to revolutionise the development<br />
narrative, redefine the way capital<br />
markets create value, and position<br />
Asia at the vanguard of the global<br />
dialogue on creating resilient nations,<br />
serving as the voice of progress<br />
across the world. With impact<br />
investing ready to scale and go<br />
mainstream, we now need to have<br />
the desire to make it happen.<br />
Durreen Shahnaz,<br />
a social entrepreneur from<br />
Bangladesh, is the founder<br />
of Impact Investment<br />
Exchange Asia (IIX), home<br />
of the world’s first social<br />
stock exchange and the<br />
largest equity crowdfunding<br />
platform for impact investing. She also<br />
founded Shujog, an impact assessment and<br />
knowledge platform for impact investing<br />
in Asia and Africa. Based in Singapore,<br />
Shujog and IIX’s work have impacted over<br />
10 million people across Asia. Durreen<br />
has previously worked at Morgan Stanley,<br />
Grameen Bank, World Bank, Merrill Lynch,<br />
Hearst Magazines, and Reader’s Digest, as<br />
well as taught and conducted research on<br />
impact measurement and ran the Programme<br />
for <strong>Social</strong> Innovation and Change at the<br />
Lee Kuan Yew School of Public Policy at<br />
NUS. Additionally, Durreen founded, ran,<br />
and sold oneNest, a global e-marketplace<br />
for handmade goods which impacted more<br />
than half a million women globally. <strong>The</strong> 2014<br />
recipient of the prestigious Joseph Wharton<br />
<strong>Social</strong> Impact award, her research interest<br />
focus is on scaling impact investing. She can<br />
be reached at dshahnaz@asiaiix.com<br />
Notes<br />
1<br />
For more information on the WLB, read the Blueprint Paper at http://www.asiaiix.com/wp-content/uploads/<strong>2016</strong>/04/Shujog_WLB-<br />
Interim-Blueprint-Paper_<strong>2016</strong>.compressed.pdf<br />
48 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 49
CONVERSATIONS<br />
<strong>The</strong> Macro<br />
behind<br />
Microfinance<br />
Cambodia’s Financial Inclusion<br />
Success Story<br />
By Jonathan Chang<br />
50 50 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
THE MACRO BEHIND MICROFINANCE<br />
Financial inclusion refers to the delivery<br />
of affordable financial services to<br />
disadvantaged and low-income segments<br />
of society. However, as it also involves<br />
striking a fine balance between managing<br />
businesses’ credit risks and improving<br />
customers’ access to credit, different<br />
countries have made varied progress in<br />
their financial inclusion efforts. To date,<br />
across both developed and developing<br />
nations, SMEs and individuals still struggle<br />
in the face of limited access to adequate<br />
financing. Yet there is one country that<br />
has made considerable strides in this area:<br />
judging from the tremendous success of<br />
its microfinance sector, Cambodia seems<br />
to have found the sweet spot where<br />
businesses can confidently offer affordable<br />
loans to low-income individuals—under<br />
the watchful eye of the nation’s central<br />
bank. Serey Chea, Director General of the<br />
National Bank of Cambodia, chats with<br />
JONATHAN CHANG, Executive Director of<br />
the Lien Centre for <strong>Social</strong> Innovation and<br />
Editor-in-Chief of <strong>Social</strong> <strong>Space</strong>, on how<br />
careful regulation, financial literacy<br />
and technology are key to improving<br />
financial inclusion.<br />
JC: Let’s start with the definition<br />
of financial inclusion, because<br />
it seems that people have their<br />
own understanding of what it is.<br />
When you hear the term “financial<br />
inclusion”, what does that mean<br />
to you?<br />
SC: Financial inclusion is the access<br />
to financial services at an affordable<br />
price. <strong>The</strong> “affordable” bit is very<br />
significant although most people<br />
don’t pay much attention to the part<br />
about pricing. Rather than offering<br />
financial services to everyone<br />
without considering their costs,<br />
financial inclusion instead places<br />
importance on making a range<br />
financial services—including credit,<br />
deposit, money transfer and micro<br />
insurance—accessible to people at<br />
an affordable price.<br />
JC: Why do you think there has<br />
been a lot of talk lately about<br />
financial inclusion?<br />
SC: Financial inclusion is crucial<br />
to achieve equity in society; in<br />
other words, it can provide equal<br />
opportunity for everyone to access<br />
financial services. In the aftermath<br />
of the 2008 financial crisis, G20 gave<br />
more focus to financial inclusion and<br />
made it an item on its main agenda.<br />
In developed countries, SMEs’<br />
access to financing is limited,<br />
thereby hampering the scale of<br />
their contributions to economic<br />
development. And in both developing<br />
and underdeveloped countries,<br />
not only SMEs but low-income<br />
individuals find it difficult to get<br />
access to adequate financing.<br />
As a result, living standards<br />
cannot be improved and poverty<br />
is not reduced.<br />
Serey Chea, Director General of the<br />
National Bank of Cambodia<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 51
<strong>The</strong>re is yet another obstacle standing in the<br />
way of better financial inclusion: the lack of<br />
affordable rates. Microfinance services are<br />
still expensive compared to bank services,<br />
and this is mainly because the institutions<br />
are operating in remote areas and have<br />
very high overheads.<br />
the Bank. For instance, they are<br />
required to have a certain minimum<br />
capital and to adhere to certain<br />
governance systems. With these<br />
regulations in place, microfinance<br />
in Cambodia has received lots of<br />
funding from foreign investors,<br />
especially those with social<br />
missions, making it one of the most<br />
successful microfinance sectors in<br />
the world.<br />
Microfinance is usually associated<br />
with providing low-income<br />
individuals with access to finance.<br />
<strong>The</strong> United Nations declared 2005<br />
as the Year of Microcredit, while<br />
Cambodia declared 2006 as its Year<br />
of Microfinance. Currently, there<br />
are many institutions working to<br />
push forward the financial inclusion<br />
agenda, including the Consultative<br />
Group to Assist the Poor (CGAP) and<br />
the Alliance for Financial Inclusion<br />
(AFI), among others.<br />
JC: Why do most low-income<br />
individuals have limited access to<br />
financial services?<br />
SC: By and large, banks only want<br />
to finance “bankable people”—those<br />
with a steady income or, if not,<br />
then at least a property that they<br />
can pledge with the bank. Lowincome<br />
individuals are not bankable<br />
because they have very little: they<br />
generally cannot afford a large loan,<br />
and they usually live in a remote<br />
area that is far removed from any<br />
conventional banking branch.<br />
As such, there is a need for the<br />
likes of what we call microfinance<br />
institutions (MFIs). Although there<br />
is no conventional definition of<br />
MFIs, they set themselves apart<br />
from typical profit-making finance<br />
companies by offering small loans,<br />
and being attached to particular<br />
social missions.<br />
JC: In your role at the National<br />
Bank of Cambodia, what steps<br />
are you taking to ensure financial<br />
inclusivity?<br />
SC: Presently, the Bank has been<br />
very successful in the introduction<br />
and implementation of microfinance<br />
in Cambodia—in fact, we are among<br />
the first countries in the world to<br />
regulate microfinance. <strong>The</strong>re have<br />
been prevailing global sentiments<br />
that central banks should look after<br />
the nation’s financial stability instead<br />
of devoting so much attention<br />
and resources to supervising and<br />
regulating microfinance. However,<br />
this has been our approach when<br />
it comes to financial stability: how<br />
much will it impact Cambodian<br />
society as a whole versus just the<br />
financial system? Even though the<br />
success or failure of microfinance<br />
won’t have a significant impact<br />
on the functioning of Cambodia’s<br />
financial system as a whole,<br />
microfinance does serve a large<br />
customer base here. That is to say,<br />
if it does not succeed, there is the<br />
potential for social instability—<br />
and that is something which we<br />
take seriously and want to avoid.<br />
<strong>The</strong> Bank’s practice of regulated<br />
microfinance has also worked very<br />
well in terms of boosting investor<br />
confidence in what can otherwise<br />
be seen as a risky sector involving<br />
lending money to people of low<br />
income.<br />
Unlike in other countries, where the<br />
microfinance industry comprises<br />
small organisations that operate<br />
independently, in Cambodia these<br />
companies (MFIs) are regulated by<br />
JC: Do you consider empowering<br />
women-owned enterprises as<br />
a form of financial inclusion?<br />
SC: Yes. Supporting women-owned<br />
enterprises is already on our agenda,<br />
though interestingly there’s not<br />
much work to do in this area. As it<br />
stands, in terms of the borrowers<br />
in Cambodia’s microfinance sector,<br />
80 per cent consists of women.<br />
Moreover, it is usually women who<br />
dominate the small businesses<br />
here: in a typical Cambodian family,<br />
the ladies are the ones who go<br />
out and borrow money, and who<br />
manage the finances and overall<br />
business. However, the challenge,<br />
for them, is how to graduate from<br />
what we call a “survival business”<br />
to one that is profit-making. I don’t<br />
have any specific statistics on this,<br />
but from what I have observed in<br />
general, the women operate well<br />
in “survival mode”—when they’re<br />
earning just enough to cover their<br />
daily expenses—and relatively few of<br />
them want to or have been able to<br />
grow their businesses to SME size<br />
and beyond.<br />
JC: Do you feel like there’s still<br />
more that can be done to increase<br />
financial inclusion?<br />
SC: Definitely. It’s an ongoing effort,<br />
but there are certain challenges<br />
ahead. <strong>The</strong> microfinance sector has<br />
become so large, but customers<br />
have not yet caught up in terms<br />
of financial literacy, and may not<br />
always know what they’re getting<br />
into. Moreover, new microfinance<br />
companies, especially those that do<br />
not necessarily have social missions<br />
in mind, have also entered the sector.<br />
In the past, NGOs would transform<br />
52 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
THE MACRO BEHIND MICROFINANCE<br />
themselves into MFIs with social<br />
missions. More recently, however,<br />
microfinance companies are<br />
increasingly profit- rather than<br />
socially driven, and have private<br />
shareholders. <strong>The</strong>re are also<br />
predatory organisations out there<br />
claiming to be NGOs, and they offer<br />
easy loans without much requirement<br />
on the borrowers’ part, albeit at very<br />
high interest rates.<br />
<strong>The</strong> Bank is now preparing a<br />
national strategy, involving the<br />
government agencies, on financial<br />
inclusion. For instance, we are<br />
working with the Ministry of<br />
Education to promote financial<br />
literacy among the people through<br />
formal education. Additionally, we<br />
are running a free camp aign called<br />
Consumer Financial Capability<br />
Development, which teaches people<br />
how to negotiate, choose, use, and<br />
communicate if they are in doubt<br />
about finance-related issues.<br />
Ultimately, we want people to know<br />
that they should not borrow if they<br />
don’t have a proper or fixed source<br />
of income, and that they should not<br />
use financial services recklessly.<br />
Finally, this campaign will drive<br />
home the message that when it<br />
comes to their finances, people<br />
should not be passive, but actively<br />
communicate with both financial<br />
service providers as well as the<br />
authorities in charge.<br />
JC: Let’s switch gears for<br />
a moment. If you look through<br />
the policy lens, what are some of<br />
the challenges faced when it comes<br />
to pushing the financial inclusion<br />
agenda further?<br />
SC: Regulations-wise, most of<br />
what is needed is in place. <strong>The</strong><br />
microfinance sector currently<br />
constitutes about 20 per cent of<br />
Cambodia’s whole financial system,<br />
so we are definitely looking at it more<br />
seriously than we used to in terms of<br />
its impact on overall financial stability.<br />
Microfinance was previously a small<br />
sector in terms of the value, but today<br />
it is increasing rapidly. We now have<br />
to watch our financial regulations<br />
closely, and we routinely supervise<br />
these MFIs, though we are careful not<br />
to overburden them with regulations.<br />
Ultimately, we see them as important<br />
vis-à-vis the whole financial system,<br />
and want them to be able to continue<br />
doing what they are doing, but in a<br />
safer manner, considering that their<br />
failure can have implications for the<br />
overall financial system.<br />
Demand and supply factors are also<br />
at play here. While microfinance<br />
companies can set up operations in<br />
different places, they do not always<br />
consider the demand for their<br />
financial services—and the level of<br />
financial literacy among the people.<br />
People from rural areas are usually<br />
very intimidated by formally dressed<br />
office workers in professional<br />
business settings. As such, they<br />
might refrain from asking too many<br />
questions. However, as mentioned<br />
earlier, the Bank wants to stress to<br />
the people the importance of asking<br />
questions—e.g. to better understand<br />
the terms and conditions of a loan,<br />
or to see how different interest<br />
rates compare—and that it is the<br />
institution’s responsibility to address<br />
their queries.<br />
<strong>The</strong> Credit Bureau of Cambodia<br />
(CBC), of which I am chairwoman,<br />
was set up to reduce credit risks<br />
for businesses and to improve<br />
customers’ access to credit. It<br />
is the world’s first credit bureau<br />
that services both the banking<br />
and microfinance sectors: besides<br />
designing an internal price structure<br />
that is fair to all parties (both<br />
high- and low-income groups), the<br />
Bureau also assesses customers,<br />
their credit histories and behaviors,<br />
etc., for the benefit of businesses.<br />
To this end, it is presently developing<br />
a K-Score (or Khmer Score)—a client<br />
with a very high K-Score can use<br />
it as leverage to bargain for a<br />
cheaper loan, and similarly,<br />
companies can use the K-Score to<br />
more readily identify clients with a<br />
good track record of repaying their<br />
loans on time, and so on.<br />
<strong>The</strong>re is yet another obstacle<br />
standing in the way of better<br />
financial inclusion: the lack of<br />
affordable rates. Microfinance<br />
services are still expensive<br />
compared to bank services, and this<br />
is mainly because the institutions are<br />
operating in remote areas and have<br />
very high overheads. For instance,<br />
MFIs have to invest more heavily<br />
in staff who are willing to travel to<br />
rural villages and understand the<br />
people’s needs, on top of managing<br />
the business side of things. In the<br />
near future, technology may be able<br />
to alleviate some of the institutions’<br />
high operational costs, and give rise<br />
to more affordable financial services.<br />
But for now, we’ll just have to wait<br />
and see.<br />
Jonathan Chang is Executive<br />
Director of the Lien Centre for<br />
<strong>Social</strong> Innovation. He is also<br />
the Harvard Kennedy School<br />
Ambassador to Singapore, and<br />
a member of the HKS Alumni<br />
Board of Directors. Prior to<br />
moving to Singapore, Jonathan founded and<br />
co-founded four start-ups across multiple<br />
industries, including a Y-Combinator incubated<br />
social venture, in Silicon Valley and Manhattan.<br />
As a Fellow at the Earth Institute of Columbia<br />
University, Jonathan taught and conducted<br />
research on entrepreneurship as a tool for<br />
social change in Rwanda. His other research<br />
includes case studies on an impact-investing<br />
fund in India for Stanford, a social enterprise<br />
in Bali for SMU, and a book on government<br />
and innovation with Esko Aho, former Prime<br />
Minister of Finland. Jonathan also gave a TEDx<br />
talk at Harvard about the importance of a<br />
mission-driven life. He earned his degrees from<br />
UC Berkeley, Stanford, and Harvard. He can be<br />
reached at jonathan@smu.edu.sg<br />
This article is adapted from the November<br />
<strong>2016</strong> edition of Asian Management Insights<br />
magazine.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 53
FOOD FOR THOUGHT<br />
INVESTING IN IMPACT<br />
A Perspective on <strong>Social</strong> Impact Bonds<br />
By Rashika Ranchan<br />
C o m m i s s i o n e r<br />
Typically a government agency, foundation or relevant entity;<br />
individually or as a partnership<br />
Establish outcomes/<br />
service contract<br />
initially<br />
Pay for successful<br />
outcomes<br />
Savings to the<br />
government from<br />
the intervention<br />
I n t e r m e d i a r y<br />
Manages the arrangement, funds, service<br />
providers, and provides advisory services<br />
Services contracts and<br />
gives operating funds<br />
Capital provision<br />
Repayment of<br />
capital plus<br />
returns based<br />
on successful<br />
outcomes<br />
I n v e s t o r<br />
S e r v i c e p r o v i d e r<br />
<strong>Social</strong> sector organisations, charities or<br />
social enterprises<br />
Runs intervention<br />
for meeting social<br />
outcomes<br />
Service users,<br />
beneficiaries<br />
54 54 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
INVESTING IN IMPACT<br />
In a landscape of rising social needs,<br />
coupled with an uncertain economic<br />
climate, <strong>Social</strong> Impact Bonds (SIBs)<br />
offer an exciting opportunity to test<br />
innovative models of impact within<br />
social service provision. With the<br />
shrinking of global public spending,<br />
SIBs enable the public sector to<br />
commission preventative services,<br />
and help tackle deep-rooted social<br />
problems.<br />
SIBs bring together a partnership of<br />
commissioners, investors and service<br />
providers to resolve intractable social<br />
issues. In this financial mechanism,<br />
investors pay for an intervention<br />
at the beginning to improve social<br />
outcomes. <strong>The</strong>se social outcomes are<br />
pre-defined, and the intervention—if<br />
effective—should result in public<br />
sector savings and wider benefits to<br />
society. <strong>The</strong> commissioner makes<br />
returns to investors only when the<br />
specified outcomes are achieved.<br />
When the world’s first SIB—the<br />
Peterborough <strong>Social</strong> Impact Bond—<br />
launched in the UK in 2010, it was<br />
heralded as a groundbreaking<br />
intervention. It funded rehabilitation<br />
services for short-sentence<br />
prisoners released from prison, with<br />
the aim of reducing post-release<br />
re-offences. <strong>The</strong> UK Ministry of<br />
Justice, supported by the Big<br />
Lottery Fund, entered into an<br />
agreement to pay a return to<br />
investors if targets for reducing<br />
reconvictions were achieved. 1<br />
<strong>The</strong> space for social investment,<br />
which blends social and financial<br />
returns, has grown over the past<br />
few years: it supports investment<br />
in charities and social enterprises<br />
to tackle social issues—and is also<br />
significant in promoting models<br />
like SIBs. <strong>The</strong> launch of Big Society<br />
Capital in UK in 2012, as the<br />
first-of-its-kind social investment<br />
wholesaler in the world, brought<br />
about greater momentum to this<br />
impact investing space.<br />
By blending entrepreneurship, social<br />
investment and public funding, SIBs<br />
are a pioneering way to achieve<br />
social impact. <strong>The</strong>y illustrate the<br />
impetus to rethink public service<br />
delivery through innovative financial<br />
mechanisms. Now more than<br />
six years after the launch of the<br />
Peterborough SIB, social impact<br />
bonds continue to garner the interest<br />
of many policymakers, academics<br />
and practitioners worldwide.<br />
Globally, there are over 50 SIBs<br />
that have been developed, with the<br />
UK accounting for around half of<br />
these, followed by the US. 2 Many<br />
commissioners and investors across<br />
various countries have shown<br />
interest in the potential of SIBs,<br />
including the Netherlands, South<br />
Korea and Australia. To date, SIBs<br />
aim to improve services that focus<br />
on various social issues, including:<br />
children in care, young people not in<br />
education, employment or training,<br />
adoption, homelessness, and<br />
reoffending.<br />
Presently, there is interest to find<br />
out if SIBs are really working.<br />
However, it is still early days for their<br />
evaluation, and most SIBs do not<br />
yet have a proven “track record” to<br />
speak of. However, while there has<br />
been some scepticism over what<br />
really “works”, some early successes<br />
or progress have been reported.<br />
For instance, one of the initial SIBs<br />
to tackle youth unemployment,<br />
delivered by the London-based youth<br />
charity ThinkForward, has reported<br />
generating a return for investors. 3<br />
It has demonstrated that engaging<br />
early with disadvantaged young<br />
people can both improve the lives<br />
and opportunities of these youth, and<br />
provide savings to the public purse.<br />
Implications for<br />
Southeast Asia<br />
In Southeast Asia, too, there is<br />
growing recognition of the need to<br />
look at models beyond traditional<br />
grantmaking. A stronger social<br />
enterprise and impact investment<br />
space will harness greater<br />
innovation, thereby encouraging<br />
the emergence of new models like<br />
SIBs. Although this space within<br />
the region is relatively nascent, the<br />
Innovation is<br />
inherently risky: even<br />
if not all interventions<br />
work, social impact<br />
bonds can help to<br />
accelerate the rate of<br />
learning about which<br />
approaches work<br />
better than others.<br />
appetite is on the rise. For example,<br />
in Singapore, support for the social<br />
enterprise sector has been stepped<br />
up over the past few years. In 2015,<br />
raiSE (Singapore Centre for <strong>Social</strong><br />
Enterprise) was set up as a one-stop<br />
centre—supported by the Ministry<br />
of <strong>Social</strong> and Family Development,<br />
Tote Board, National Council of<br />
<strong>Social</strong> Service and <strong>Social</strong> Enterprise<br />
Association—to increase support for<br />
and promote awareness of social<br />
enterprises in Singapore.<br />
However, although the social sector<br />
is getting more experimental, it is<br />
fragmented and diverse. Raising<br />
funds for innovation thus remains<br />
a challenge. Additionally, services<br />
that are centred on prevention are<br />
harder to fund. Even if budgets<br />
were available, public services are<br />
typically designed to meet more<br />
remedial rather than preventative<br />
needs. A thin evidence base can<br />
lead to significant delivery risk for<br />
preventative programmes. SIBs can<br />
therefore create pathways to harness<br />
private or non-governmental capital<br />
for innovation and preventative<br />
services.<br />
Alongside the social policy<br />
domains like juvenile delinquency,<br />
homelessness and workforce<br />
development, SIBs can also be<br />
considered for social issues that<br />
are on the rise, including ageing<br />
and mental health. In developing<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 55
economies, areas such as<br />
education, health and poverty<br />
alleviation are expected to become<br />
more prominent. SIBs can thus be<br />
developed for specific social needs<br />
according to the country’s focus.<br />
A key impetus in developing SIBs<br />
is the progress towards social<br />
outcomes. Rather than focusing on<br />
inputs or outputs, SIBs are based on<br />
achieving social outcomes to better<br />
support the most vulnerable sections<br />
of society.<br />
A key impetus in developing SIBs is the<br />
progress towards social outcomes. Rather<br />
than focusing on inputs or outputs, social<br />
impact bonds are based on achieving<br />
social outcomes to better support the most<br />
vulnerable sections of society.<br />
Although many grantmakers are<br />
moving towards outcomes-based<br />
funding, non-profits still struggle<br />
to embed an outcomes approach<br />
fully within their services. Further,<br />
traditional funding continues to rely<br />
on delivering a set of services and<br />
outputs rather than demonstrating<br />
measurable outcomes. This means<br />
that there is limited incentive<br />
to innovate. SIBs contrast with<br />
traditional funding in this regard.<br />
<strong>The</strong> focus on outcomes supports<br />
greater accountability and<br />
transparency of public funds.<br />
Greater rigour in performance<br />
management and evaluation also<br />
contribute towards building a broader<br />
evidence base for what works. In<br />
addition to savings to the public<br />
purse, the real cost of a social<br />
problem can be better analysed<br />
and a stronger case can be made<br />
for mainstreaming the intervention.<br />
Through models like SIBs, the<br />
capability of the social sector within<br />
the area of impact measurement can<br />
be built over time.<br />
Another fascinating aspect of SIBs<br />
is “collaboration”. For the region<br />
of Southeast Asia, SIBs will help<br />
build a “new social compact”<br />
between public-sector funders,<br />
service providers, investors and<br />
philanthropists. It can, indeed, be a<br />
win-win for all parties involved: for<br />
public sector commissioners, SIBs<br />
enable the influx of private capital to<br />
fund preventative action on complex<br />
and expensive social problems;<br />
for the non-profit sector, they offer<br />
additional and diversified sources<br />
of funding to innovate; and for the<br />
investors, SIBs provide both financial<br />
and social returns.<br />
This potential to create a multiplier<br />
effect by a shared value to the<br />
“public, private and people” sectors<br />
is compelling. <strong>The</strong> Essex SIB in the<br />
UK—an intervention to prevent youth<br />
aged between 11 and 17 years from<br />
entering care or custody, and safely<br />
remain with their families—is one<br />
such partnership that brings together<br />
a range parties: investors (Big Society<br />
Capital, Bridges Ventures <strong>Social</strong><br />
Entrepreneurs Fund, King Baudouin<br />
Foundation, <strong>The</strong> Tudor Trust, Barrow<br />
Cadbury Trust, Esmée Fairbairn<br />
Foundation and Ananda Ventures<br />
[<strong>Social</strong> Venture Fund]); outcome<br />
payer (Essex County Council); delivery<br />
organisation (Action for Children); and<br />
manager (<strong>Social</strong> <strong>Finance</strong> Ltd). 4<br />
While there are clear benefits to SIBs,<br />
there is still much to learn about<br />
how best to structure them and their<br />
added value as opposed to a simple<br />
funding arrangement. Some issues<br />
need to be considered carefully<br />
before developing a SIB. First, SIBs<br />
are not relevant for all types of social<br />
projects. It can be successful only<br />
in areas where outcomes can be<br />
measured and where it is possible<br />
to monetise savings from a social<br />
intervention. <strong>The</strong> cashable savings<br />
must outweigh the higher cost<br />
of capital and the considerable<br />
set-up costs. Further, there is a<br />
strong need to understand the<br />
dynamics of the market, including:<br />
identifying the right issue, beneficiary<br />
group, bringing rigour in data, and<br />
monetising it. At present, many social<br />
projects continue to require more<br />
traditional forms of funding.<br />
Second, SIBs have complex financial<br />
and contractual mechanisms, which<br />
are costly to design and implement.<br />
Expenditure on evaluation is<br />
also higher, as making a case for<br />
attribution of an outcome to the<br />
intervention calls for sophisticated<br />
evaluation techniques. However, over<br />
time, models of replication can bring<br />
some of these costs down.<br />
Finally, there is the added complexity<br />
of structuring a project that involves<br />
up to five different stakeholders,<br />
typically: i) the government, ii)<br />
investors, iii) non-profits, iv)<br />
intermediaries, and v) an evaluator.<br />
<strong>The</strong>re is also usually an intermediary<br />
to support this partnership, help<br />
raise capital, and manage the<br />
performance of service providers on<br />
behalf of the investors.<br />
Overall, the new opportunities<br />
that SIBs offer—co-designed and<br />
outcome-focused preventative<br />
services—outweigh the challenges<br />
involved. Innovation is inherently<br />
risky: even if not all interventions<br />
work, SIBs can help to accelerate<br />
the rate of learning about which<br />
approaches work better than others.<br />
As countries across the world<br />
develop their pipeline of projects, it<br />
will support a better understanding<br />
of SIBs’ risk–return profile, and in<br />
turn help to build the market.<br />
56 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
INVESTING IN IMPACT<br />
Ecosystem Building<br />
For markets new to this area, the<br />
creation of a stronger ecosystem<br />
can facilitate the emergence of<br />
SIBs. A more favourable social<br />
investment policy environment will<br />
help to catalyse the market for<br />
impact investing and new innovative<br />
financing models.<br />
More support is also needed for<br />
capacity-building and investment<br />
readiness. Policymakers, publicsector<br />
funders and foundations play<br />
a key role in driving this agenda<br />
forward. For instance, in the UK, the<br />
Office for Civil Society introduced<br />
the Investment and Contract<br />
Readiness Fund in 2012, and<br />
supported social ventures’ efforts<br />
at capacity-building, to enable them<br />
to receive social investment or bid<br />
for public service contracts. 5 An<br />
example of support for SIBs is the<br />
Big Lottery Fund’s “Commissioning<br />
Better Outcomes” to encourage the<br />
development of more innovative<br />
approaches to improving social<br />
outcomes. 6 <strong>The</strong> early stage of<br />
SIBs also requires some financial<br />
backing in the form of grants<br />
to support the cost of feasibility<br />
studies and evaluation.<br />
In Singapore, capacity and capabilitybuilding<br />
initiatives are increasingly<br />
being rolled out (supported by<br />
funders such as the Tote Board)<br />
to strengthen the non-profit and<br />
social enterprise sectors. Through<br />
training, knowledge-sharing,<br />
impact measurement, skills-based<br />
volunteering and social enterprise<br />
accelerator programmes, a more<br />
fertile ground for learning can be<br />
nurtured alongside the development<br />
of innovative financing tools.<br />
For social impact bonds to emerge<br />
in Southeast Asia, the dialogue<br />
between various stakeholders<br />
needs to be accelerated, alongside<br />
awareness-building efforts.<br />
A stronger ecosystem can be<br />
supported by the development<br />
of intermediary organisations<br />
providing support to the sector.<br />
And greater buy-in can be sought<br />
from investors through risk-sharing<br />
among investors, commissioners<br />
and service providers; and investor<br />
return profiles that are proportionate<br />
to the outcome improvement.<br />
In conclusion, there is no onesize-fits-all<br />
approach when it<br />
comes to SIBs. While the core<br />
principles of SIBs remain consistent<br />
across geographies, different<br />
commissioning practices and<br />
structuring can be adopted to<br />
suit a country’s local needs. SIBs<br />
can be piloted for a certain social<br />
issue, to better understand the<br />
impact before scale-up and wider<br />
implementation. As we move<br />
towards embracing more innovation<br />
and entrepreneurship, there is scope<br />
for replication of good practices<br />
across the region.<br />
With funders looking to achieve<br />
greater impact from their funding,<br />
this can be done through strategic<br />
grantmaking that builds into the mix<br />
evidence-based funding, outcomes,<br />
impact measurement and capacitybuilding,<br />
or—where appropriate—<br />
through experimentation with<br />
various funding models like SIBs.<br />
It is also possible to adapt models<br />
like SIBs and venture philanthropy<br />
to create new and hybrid models of<br />
philanthropy and finance, based on<br />
the needs of a sector and relevant to<br />
a local context.<br />
Notes<br />
Rashika Ranchan is<br />
Head of Funding and<br />
Partnerships (<strong>Social</strong>) at the<br />
Singapore Totalisator Board<br />
(Tote Board), where she<br />
helms the social and health<br />
funding portfolio. With<br />
global experience in both<br />
social investment and grant management,<br />
such as with organisations like Big Lottery<br />
Fund and Big Society Capital in the UK, she<br />
has pioneered several new and strategic<br />
programmes, policy initiatives, innovative<br />
impact investments and multi-sector<br />
collaborations—in addition to developing<br />
capacity-building initiatives for the<br />
non-profit and social enterprise sectors.<br />
She can be reached at Rashika_RANCHAN@<br />
toteboard.gov.sg<br />
Models like SIBs have the potential<br />
to transform public sector delivery.<br />
Depending on the social needs of<br />
each country, governments can<br />
invest in the most appropriate<br />
and cost-effective preventative<br />
programmes to meaningfully solve<br />
or reduce social issues, as well as<br />
reap potentially large cost savings to<br />
the public purse.<br />
Ultimately, different models of<br />
“innovation and impact” are needed<br />
to address diverse and complex<br />
social problems. By exploring new<br />
and more powerful ways to address<br />
these social challenges effectively,<br />
positive and lasting social change<br />
can be created, and the lives of<br />
many can be improved.<br />
1<br />
RAND Corporation, “Evaluating the World's First <strong>Social</strong> Impact Bond”, at<br />
http://www.rand.org/randeurope/research/projects/social-impact-bonds.html<br />
2<br />
Instiglio database, <strong>2016</strong>, at http://www.instiglio.org/en/sibsworldwide<br />
3<br />
City Philanthropy, “<strong>Social</strong> Impact Bond Delivers Financially for Investors and <strong>Social</strong>ly<br />
for NEETS”, 29 October 2015, at http://www.cityphilanthropy.org.uk/news/social-impactbond-delivers-financially-investors-and-socially-neets<br />
4<br />
Big Society Capital, “Our Investments”, at https://www.bigsocietycapital.com/what-wedo/investor/investments<br />
5<br />
<strong>Social</strong> Investment Business, “Investment and Contract Readiness Fund”, at<br />
http://www.sibgroup.org.uk/beinvestmentready<br />
6<br />
https://www.gov.uk/guidance/social-impact-bonds<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 57
FOOD FOR THOUGHT<br />
VENTURING INTO<br />
VENTURE PHILANTHROPY<br />
By Martina Mettgenberg-Lemière and Kevin Teo<br />
Grantmakers and social investors<br />
(funders) are successful only to<br />
the extent whereby their grantee<br />
or investee organisations—<br />
collectively known as social<br />
purpose organisations (SPOs)—<br />
achieve sustainable social impact.<br />
More often than not, we hear of<br />
SPOs caught in the daily grind of<br />
responding to urgent beneficiary<br />
needs, and not having the<br />
opportunity to introduce more<br />
effective practices. <strong>The</strong> foundation<br />
for sustainable social impact<br />
arises through engagement from<br />
grantmakers and social investors<br />
in capacity-building and impact<br />
assessment of the SPOs.<br />
Capacity-building and impact<br />
assessment are two key venture<br />
philanthropy (VP) practices. In<br />
the last year, the Asian Venture<br />
Philanthropy Network (AVPN)<br />
documented trends in these<br />
two areas, with the objectives<br />
of helping novices acquire best<br />
practices in a shorter time, and<br />
enabling seasoned practitioners to<br />
share their knowledge and develop<br />
new insights.<br />
58 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
VENTURING INTO VENTURE PHILANTHROPY<br />
Building Capacity of SPOs<br />
to Increase Effectiveness<br />
Making capacity-building effective<br />
involves a few steps. First, it is<br />
critical to understand what is truly<br />
required for the SPO to build its<br />
sustainable social impact.<br />
After funders understand the<br />
needs of the SPO, the second step<br />
is to delineate how support can be<br />
organised. For some funders, such<br />
as <strong>Social</strong> Ventures Hong Kong,<br />
they do this with in-house teams.<br />
Others bring in external service<br />
providers—paid, pro-bono, or skillsbased<br />
volunteers. When funders<br />
work with skills-based volunteers,<br />
they also often bring in an external<br />
provider to help them manage these,<br />
e.g. the Singaporean intermediary<br />
Empact or the Indian organisation<br />
Toolbox Foundation. As can be seen<br />
from most case studies in AVPN’s<br />
collection, the main trend is to<br />
manage service provision in-house<br />
with skills-based volunteers, rather<br />
than developing in-house teams or<br />
working with service providers.<br />
A final core step to capacity-building<br />
is assessing whether it has made<br />
a difference to the investee. This<br />
remains in the early stages with<br />
some efforts having been made by<br />
private entities offering their system<br />
for a fee. <strong>The</strong> impact assessment<br />
is similar to organisational impact<br />
assessment insofar as the funder<br />
Capacity-Building Services Access to Networks<br />
Coaching and Mentoring of<br />
Management<br />
Fundraising or Revenue Strategy<br />
Financial Management and<br />
Accounting<br />
Other<br />
Strategy Consulting<br />
Marketing and Communication<br />
Human Resources<br />
Operational Management<br />
Legal Support<br />
Use of Facilities<br />
Information Technology<br />
Source: AVPN<br />
has to develop a theory of change,<br />
and collect and analyse the data<br />
they think they need. From our case<br />
studies, funders tend to employ three<br />
methods to this end: i) measuring<br />
the organisation’s progress in total<br />
and seeing the entire impact as an<br />
outcome of the capacity-building;<br />
ii) measuring what is supposed<br />
be changed before and after; and<br />
iii) measuring the extent to which<br />
the organisation has built critical<br />
capabilities.<br />
With assessing impact of the<br />
capacity-building, most funders<br />
close the loop to understand what<br />
works and adjust their offerings.<br />
In a recent AVPN membership<br />
survey of 111 members on venture<br />
philanthropy practices, the capacitybuilding<br />
services offered most<br />
often included access to networks,<br />
coaching and mentoring, fundraising<br />
and revenue strategy, and financial<br />
management and accounting.<br />
Assessing Impact: Another<br />
Core Venture Philanthropy<br />
Practice<br />
In that same survey, 72 per cent of<br />
the 111 AVPN members measured<br />
impact at various intervals through<br />
the engagement.<br />
<strong>The</strong>re are now many methodologies<br />
in impact assessment ranging in<br />
complexity and robustness. Next<br />
<strong>The</strong>re are now many<br />
methodologies in<br />
impact assessment<br />
ranging in complexity<br />
and robustness.<br />
to offering an analysis of the major<br />
approaches in which framework to<br />
choose, how to get started, how to<br />
implement and finally how to present<br />
the findings, we recently interviewed<br />
13 leading practitioners in Asia about<br />
their approach for our Effective<br />
Guide to Impact Assessment. Two<br />
major trends from the literature<br />
review and practitioner portraits<br />
are: standardisation, customisation<br />
and comparability; and usage for<br />
performance management and<br />
external presentation.<br />
Comparability of solutions can be the<br />
stated aim of impact assessment.<br />
However, most of the organisations<br />
in our sample felt they were unable<br />
to compare organisations’ results<br />
as each had a different business<br />
model to address social issues and<br />
therefore had different indicators and<br />
outcomes. Even within the portfolio<br />
of one social investor, standardising<br />
measurement and indicators was<br />
often impossible, and every social<br />
organisation was measured in a<br />
highly customised way and on its<br />
own merit. Some social investors,<br />
such as Nexus for Development,<br />
Microsoft Japan and Epic Foundation,<br />
were able to standardise and<br />
compare for a few reasons.<br />
Nexus for Development requires<br />
the measurement of carbon<br />
efficiency and applies international<br />
standards. Microsoft Japan<br />
fine-tuned its <strong>Social</strong> Return on<br />
Investment (SROI) approach over<br />
a number of years and is now able<br />
to compare different interventions<br />
in the same field. Epic Foundation<br />
already selects organisations in<br />
the due diligence phase according<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 59
… many social investors use impact assessment<br />
mostly for performance management and<br />
only some data for external presentation and<br />
reporting to funders, such as public donors<br />
or investors into their funds. This is perhaps<br />
unsurprising, but worth highlighting as impact<br />
assessment data can be seen as a marketing<br />
tool or “vanity metrics” and, like financial data,<br />
can therefore be a victim of manipulation.<br />
Pre-engagement<br />
to 15 parameters and continues<br />
monitoring these as impact.<br />
<strong>The</strong>se three approaches allow<br />
comparability.<br />
Interestingly, we also found that<br />
many social investors use impact<br />
assessment mostly for performance<br />
management and only some data for<br />
external presentation and reporting<br />
to funders, such as public donors<br />
or investors into their funds. This is<br />
perhaps unsurprising, but worth<br />
highlighting as impact assessment<br />
data can be seen as a marketing<br />
tool or “vanity metrics” and, like<br />
financial data, can therefore be a<br />
victim of manipulation. Using it<br />
as performance metrics indicates<br />
that organisations rely on it behind<br />
closed doors, which suggests that<br />
they are interested to learn about<br />
what works and what does not.<br />
While we may be impatient to see<br />
results and compare, this curiosity<br />
is one of the strongest findings in<br />
our research on impact assessment<br />
and certainly one of the core areas of<br />
venture philanthropy.<br />
Capacity-Building and<br />
Impact Assessment: Two Out<br />
of Five Core Practices in<br />
Venture Philanthropy<br />
Venture philanthropy’s main focus<br />
is that of an engaged relationship.<br />
On the spectrum between investing<br />
and donating, VP occupies both,<br />
as well as the entire middle ground<br />
of convertible finance options,<br />
grants with capacity-building<br />
support, and wealth allocations in<br />
terms of investment.<br />
Venture Philanthropy Organisations<br />
(VPOs) range from foundations,<br />
overfunds, family offices and angel<br />
investors, to corporations and<br />
governmental sovereign wealth<br />
funds. Similarly in terms of target<br />
of investment, there is great<br />
flexibility. VPOs can invest in any<br />
business model from non-profit<br />
and donations-based over revenuebased<br />
to supply chain corporates.<br />
For instance, a quick look at AVPN’s<br />
membership reveals the diversity<br />
of resource providers and their<br />
funding targets. At the same time,<br />
not all funders are VPOs, nor would<br />
they consider their activities to be<br />
venture philanthropy.<br />
AVPN considers a VPO as one that<br />
practises capacity-building and<br />
impact assessment, as well as<br />
pre-engagement, portfolio<br />
management and multi-sector<br />
collaboration. VPOs are different<br />
from other funders in that they<br />
are engaged for the long term and<br />
emphasise the partnership with<br />
SPOs in creating impact. This is<br />
different from writing a cheque or<br />
investing, agreeing on the term<br />
sheet, and then sitting in quarterly<br />
board meetings. Both of these<br />
modes are fine, but we found that<br />
it is more effective, when creating<br />
sustainable social impact, to<br />
co-create social impact closely<br />
with the SPO.<br />
Capacity-Building<br />
of SPOCs<br />
Impact<br />
Assessment<br />
Portfolio<br />
Management<br />
Multi-Sector<br />
Collaboration<br />
Source: AVPN<br />
60 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
VENTURING INTO VENTURE PHILANTHROPY<br />
In the pre-engagement phase,<br />
funders develop their mission,<br />
strategy and a potential deal<br />
pipeline. <strong>The</strong>y then use this to raise<br />
funds from other funders as well as<br />
to shortlist organisations according<br />
to this. After investing, they work<br />
closely with the organisation to help<br />
them make the most of the finances<br />
disbursed, as well as increase the<br />
organisation’s skill level in meeting<br />
its social mission.<br />
<strong>The</strong> impact assessment practice<br />
already starts in the pre-engagement<br />
phase, where the social investor and<br />
the investee negotiate their vision for<br />
impact and what can be achieved.<br />
Fundamentally this carries through<br />
during the engagement, and also<br />
allows the investee organisation<br />
to benefit and learn from it in the<br />
long run, even after this investment<br />
period has ended.<br />
Portfolio management is<br />
predominantly done on the side<br />
of the funder, but builds on the<br />
areas of impact assessment and<br />
influences pre-engagement,<br />
capacity-building and multi-sector<br />
collaboration. Beyond risk and<br />
return equations in the financial<br />
realm of portfolio management,<br />
VP portfolio management needs<br />
to account for social mission<br />
achievement, and different funders<br />
have different strategies.<br />
Finally, multi-sector collaboration<br />
acknowledges that most funders<br />
have to work across sectors and<br />
with many different stakeholders to<br />
see their solutions come to fruition<br />
and carried by more people than<br />
themselves. Together, these five<br />
practices span the entire arc of<br />
social investing—the most central<br />
of which are capacity-building and<br />
impact assessment.<br />
Pulling Together Various<br />
Silos to Build Up Expertise<br />
around the Capability<br />
Development Model (CDM)<br />
To increase the efficiency of AVPN<br />
members' efforts to build social<br />
impact, AVPN is holding a number of<br />
events, workshops and learning labs,<br />
the largest of which being the AVPN<br />
Conference. Attended in <strong>2016</strong> by 650<br />
participants in Hong Kong, it brought<br />
together government officials,<br />
funders from impact investing<br />
funds, foundations, VP funds and<br />
others, corporates and multilaterals<br />
and non-VP funders to discuss the<br />
trends in social investing. Spread<br />
over 24 sessions, the talks covered<br />
all five areas of VP, as well as sector<br />
and country focus or hot topics<br />
including faith-based philanthropy,<br />
philanthropy and sustainable<br />
development goals (SDGs), and<br />
human capital in social investing.<br />
Other initiatives, e.g. the Asia Policy<br />
Dialogue and workshops in capacitybuilding,<br />
are more focused on<br />
sharing specific knowledge in such<br />
areas as how to foster the social<br />
economy through policy or to discuss<br />
with experts and peers selected best<br />
practices of capacity-building. <strong>The</strong>se<br />
are offered throughout the year and<br />
provide a platform for engaging all<br />
stakeholders within the ecosystem of<br />
social investing.<br />
As social issues across the globe<br />
become increasingly complex and<br />
multifaceted, and faced with limited<br />
resources, funders have little choice<br />
but to increase the effectiveness<br />
of SPOs to address these issues.<br />
Focusing on capacity-building and<br />
impact assessment are two key<br />
areas that can provide significant<br />
gains on effectiveness. Across Asia,<br />
AVPN is witnessing a burgeoning<br />
community of practitioners who are<br />
embracing this mindset and working<br />
collaboratively to deliver sustainable<br />
social impact.<br />
650<br />
participants attended the<br />
<strong>2016</strong> AVPN Conference in<br />
Hong Kong<br />
<strong>2016</strong><br />
Dr Martina Mettgenberg-<br />
Lemière is Head of Insights and<br />
Capacity-Building at the Asian<br />
Venture Philanthropy Network<br />
(AVPN). She builds on a decade<br />
of experience in leading applied<br />
research for businesses and<br />
non-profits with a focus on human capital,<br />
education and impact. Most recently in<br />
Singapore, she led projects at INSEAD and<br />
the Human Capital Leadership Institute,<br />
and mentored students at the micro-business<br />
school Aidha. Previously, she worked in<br />
business research and consulting in India,<br />
and taught at the Universities of Manchester<br />
and Sussex. She can be reached at<br />
martina@avpn.asia<br />
Kevin Teo is Managing Director<br />
of AVPN’s Knowledge Centre.<br />
His previous appointments<br />
include: Co-Founder of Volans,<br />
a <strong>Social</strong> Innovation company<br />
with offices in London and<br />
Singapore; Head of East and<br />
Southeast Asia at the Schwab Foundation<br />
of <strong>Social</strong> Entrepreneurship; and Global<br />
Leadership Fellow at the World Economic<br />
Forum. Kevin is a Trustee of the Southeast<br />
Asian Service Leadership Network (SEALNet),<br />
a non-profit he co-founded in 2004, and sits<br />
on the evaluation panel of the Ministry of<br />
<strong>Social</strong> and Family Development’s ComCare<br />
<strong>Social</strong> Enterprise fund. He can be reached<br />
at kevin@avpn.asia<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 61
FOOD FOR THOUGHT<br />
a private partner, but this can<br />
often be impossible for developing<br />
countries with restricted finances.<br />
In such cases, the government can<br />
use its legal framework to provide<br />
social enterprises with easier access<br />
to private, low-cost capital.<br />
Increasing Energy<br />
Access in Southeast<br />
Asia through<br />
<strong>Social</strong> Enterprises<br />
By Haneol Jeong<br />
<strong>The</strong> 21st century has seen cars go<br />
driverless and virtual reality become<br />
a reality—yet one fact remains: one<br />
in seven people still do not have<br />
access to electricity. 1 In an age<br />
where more people have access to<br />
mobile phones than toilets, 2 electricity<br />
has become as vital a necessity as<br />
clean water. To address this issue,<br />
social enterprises such as M-KOPA<br />
and Sunlabob have pioneered efforts<br />
to provide renewable energy for<br />
off-grid communities, and yielded<br />
innovative energy alternatives and<br />
financing solutions. Southeast Asia,<br />
however, remains a largely untapped<br />
market, with approximately 19 per cent<br />
of its population still without access<br />
to consistent electricity. 3<br />
For the social enterprises focusing<br />
on energy access, securing earlystage<br />
financing to cover the initial<br />
costs of product development,<br />
manufacturing and delivery<br />
determines the future of the<br />
company. However, the current<br />
financial marketplace in Southeast<br />
Asia lacks patient, early-stage<br />
capital to support such social<br />
enterprises. In order to translate<br />
the projects into self-sustaining,<br />
profitable companies, it is crucial<br />
that public and private sectors<br />
collaborate to create an ecosystem<br />
with a low barrier to entry and<br />
financial support for social<br />
entrepreneurs with innovative<br />
ideas for energy access.<br />
Support from the public sector can<br />
come in the form of early-stage<br />
development capital, low-cost debt,<br />
or subsidised offtake agreements.<br />
Governments can directly provide<br />
development capital for the<br />
social enterprises by forming a<br />
collaborative venture capital with<br />
Developed countries with active<br />
impact investments, such as the<br />
UK or US, have specific business<br />
categories in place for social<br />
enterprises to provide protection<br />
and allow easier access to capital<br />
than for non-profit organisations,<br />
while requiring of them transparency<br />
in their processes and delivery<br />
of their social mission. <strong>The</strong>se<br />
categories—known as Community<br />
Interest Company (CIC) in the UK,<br />
and Low-Profit Limited Liability<br />
Company (L3C) in the US—allow<br />
social enterprises to register<br />
inexpensively and enjoy the flexibility<br />
of a traditional LLC to a certain<br />
extent, as well as the benefits of<br />
non-profits. Additionally, subsidised<br />
offtake agreements will ensure<br />
that the social enterprises are<br />
profitable in the short term and<br />
stay self-sufficient in the long term.<br />
While the government will have to<br />
work with limited resources and<br />
potentially lower revenues, attracting<br />
more private capital to provide<br />
initial funding for social enterprises<br />
at a low cost and creating an<br />
environment that can ensure their<br />
survival will have lasting impacts<br />
on a country’s economy. <strong>The</strong> funding,<br />
however, is only successful when<br />
supply can meet the market demand,<br />
the latter of which is limited due<br />
to the low-income nature of<br />
a population without energy access.<br />
<strong>The</strong> target market for energy<br />
access is often not able to afford<br />
hi-tech renewable energy solutions.<br />
Traditionally, non-profit organisations<br />
and charities have aimed to mitigate<br />
this problem by supplying the<br />
technology free of charge. Although<br />
feasible in theory, supplying free<br />
energy has led to certain problems,<br />
most notably the decrease in<br />
quality of the electricity. As such,<br />
off-grid communities no longer<br />
want free, inconsistent electricity<br />
62 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
Increasing Energy Access in Southeast Asia through <strong>Social</strong> Enterprises<br />
from cheap equipment; they instead<br />
demand a safe, consistent supply of<br />
electricity with proper maintenance<br />
and updates, even if at a cost.<br />
<strong>The</strong>refore, the challenge for social<br />
enterprises is ensuring that the<br />
high-quality equipment is affordable<br />
to even the most financially isolated<br />
communities. Certain social<br />
enterprises, including M-KOPA, have<br />
overcome this challenge through<br />
innovative asset financing structures.<br />
M-KOPA, a social enterprise based<br />
in Kenya that provides portable<br />
solar panels to off-grid households,<br />
successfully adapted asset financing<br />
to their business model. It requires<br />
its customers to pay an upfront<br />
deposit and then the remaining cost<br />
of equipment over a year at a flexible<br />
schedule. Once the deposit is paid,<br />
customers top up their account<br />
through a mobile transaction service,<br />
M-PESA, and enjoy a consistent<br />
supply of electricity at US$0.49 per<br />
24 hours. Each device is remotely<br />
controlled by the centralised<br />
computer system, and automatically<br />
shuts off if the account is empty.<br />
This type of asset financing differs<br />
from conventional microfinancing<br />
in that it does not enforce a strict<br />
payment schedule or amount. This<br />
flexibility ensures that the widest<br />
socio-economic range of target<br />
markets is reached, while the<br />
company still remains profitable.<br />
Although M-KOPA’s system works<br />
because of its centralised, remotecontrolling<br />
computer system<br />
and the existence of the mobile<br />
transaction company M-PESA, its<br />
asset financing structure is one<br />
that can be adapted to the context<br />
of Southeast Asia. Instead of<br />
controlling each device remotely,<br />
social enterprises providing a<br />
similar energy solution can set<br />
up regional service centres with<br />
sales and customer service<br />
representatives integrated in each<br />
community to monitor repayments<br />
and provide regular maintenance<br />
service. This method has proved<br />
to be successful by Sunlabob,<br />
an off-grid renewable energy<br />
provider in Laos. When launching<br />
Off-grid communities no longer want<br />
free, inconsistent electricity from cheap<br />
equipment; they instead demand a safe,<br />
consistent supply of electricity with proper<br />
maintenance and updates, even<br />
if at a cost.<br />
its operations, Sunlabob invited 70<br />
people from various ethnic groups<br />
to receive technical and business<br />
operations training. 4 <strong>The</strong> trainees<br />
then returned to their respective<br />
off-grid communities with rented<br />
equipment from Sunlabob to<br />
establish micro-enterprises to<br />
manage maintenance and payment<br />
collection. Although Sunlabob<br />
later expanded to large-scale<br />
projects with government offtake<br />
agreements for financial reasons,<br />
the initial approach tailored to the<br />
market was effective in reaching the<br />
target customers.<br />
In conclusion, securing early-stage<br />
funding for energy-focused social<br />
enterprises is not possible without<br />
proper support from the public<br />
sector. Whether in the form of<br />
venture capital through a public–<br />
private partnership or a change in<br />
regulations, the public sector must<br />
fill the gaps in order to translate<br />
projects into sustainable businesses<br />
that are scalable in the long run.<br />
Additionally, in order to ensure that<br />
the low-income target market can<br />
afford the high-quality products and<br />
Notes<br />
services, social enterprises could<br />
implement innovative financing<br />
instruments, such as asset<br />
financing tailored to the regional<br />
and cultural characteristics. Such<br />
a financing structure, accompanied<br />
by a proper support system and<br />
new technologies that can bolster<br />
economic activities, will allow<br />
the financially isolated off-grid<br />
communities to become<br />
a self-sustaining and expanding<br />
participant of the global economy.<br />
Originally from Seoul, South<br />
Korea, Haneol Jeong is<br />
a student at the Wharton<br />
School of the University of<br />
Pennsylvania, and a member<br />
of the Joseph Wharton scholars<br />
programme. He was a Summer<br />
Research Associate at the Lien Centre for<br />
<strong>Social</strong> Innovation, where he conducted<br />
an independent research project on increasing<br />
energy access in Southeast Asia through<br />
investment in social enterprises. He has<br />
previously worked as a renewable energy<br />
project research assistant in Bangkok, and<br />
as a private equity summer analyst in Seoul.<br />
Haneol’s primary research interests include<br />
renewable energy, impact investing and<br />
development banking. He can be reached<br />
at haneolj@wharton.upenn.edu<br />
1<br />
World Bank and International Energy Agency, “Sustainable Energy for All 2015:<br />
Progress Toward Sustainable Energy”, at https://openknowledge.worldbank.org/<br />
handle/10986/22148<br />
2<br />
Yue Wang, “NewsFeed: More People Have Cell Phones Than Toilets UN Study Shows”,<br />
Time, 25 March 2013, at http://newsfeed.time.com/2013/03/25/more-people-have-cellphones-than-toilets-u-n-study-shows<br />
3<br />
Rexel Foundation, “Study on Access to Efficient Energy in South-East Asia”, at<br />
http://www.rexelfoundation.com/en/platform-social-entrepreneurs/connaissances-etsavoirs/study-access-efficient-energy-south-east-as-0<br />
4<br />
Ravi Chidambaram, “Sunlabob Case Study: From Lights Out to Lights On”, Asian<br />
Management Insights 3, 1 (<strong>2016</strong>): 50–5<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 63
FOOD FOR THOUGHT<br />
By Mitchell Laferriere<br />
BANKING ON IT<br />
Investment Banks as the Next Step for Impact Investing<br />
Investment banks are in a unique<br />
position to lead in impact investing<br />
and resolve some of the biggest<br />
challenges facing the space today,<br />
due not least to their vast reserves<br />
of capital and clout. Chief among<br />
these challenges are: 1) a drought of<br />
growth capital for social enterprises;<br />
and 2) the lack of a consistent<br />
impact measurement system for<br />
use by investors. Investment banks<br />
are in a position to solve these<br />
challenges by both consolidating<br />
impact accounting standards and<br />
mobilising significantly more capital<br />
in investments that seek social,<br />
environmental and financial returns.<br />
Though the practice of impact<br />
investing began nearly two decades<br />
ago, it was not until recent years<br />
that it gained prominence. Advances<br />
in digital technology and increased<br />
interconnectivity have given rise<br />
to a generation of socially aware<br />
individuals. 1 With social and<br />
environmental issues constantly<br />
amplified by mainstream news,<br />
global movements have arisen<br />
to address these problems—<br />
movements often led by what are<br />
known as social entrepreneurs.<br />
Sometimes, they establish social<br />
enterprises (SEs), understood<br />
broadly as businesses that produce<br />
positive social and environmental<br />
outcomes. <strong>The</strong> growth of SEs in<br />
recent years has led to a demand<br />
for purpose-driven investment<br />
capital focused on achieving social<br />
or environmental impact alongside<br />
financial returns.<br />
For their size, investment banks<br />
have comparatively little to do<br />
with the rising practice of impact<br />
investing. <strong>The</strong>y make up only<br />
nine per cent of all assets under<br />
management (AUM) in the impact<br />
investment industry. 2 That totals<br />
about US$1 trillion in investments<br />
in an US$11 trillion market. 3<br />
For the most part, the world of<br />
impact investing is managed by<br />
individual fund managers and<br />
diversified financial institutions<br />
(DFI), but investment banks have<br />
the capacity to repair some of the<br />
biggest challenges in the impact<br />
investing industry. Investment banks<br />
in particular have an unparalleled<br />
opportunity to supply much-needed<br />
capital while instilling proper<br />
structure in terms of impact<br />
measurement.<br />
For the last three years, investors<br />
and business owners have named<br />
For their size,<br />
investment banks<br />
have comparatively<br />
little to do with the<br />
rising practice of<br />
impact investing:<br />
<strong>The</strong>y make up only<br />
nine per cent of all<br />
the assets under<br />
management (AUM) in<br />
the impact investment<br />
industry. That totals<br />
about US$1 trillion<br />
in investments in an<br />
US$11 trillion market.<br />
64 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
BANKING ON IT<br />
insufficient capital as the number one<br />
problem facing SEs. 4 Like any startup,<br />
SEs require capital to scale up.<br />
In most cases, angel impact<br />
investors—affluent individuals who<br />
provide start-up funding, usually<br />
in the form of grants, convertible<br />
debt or ownership equity—have<br />
the seed and early-stage capital<br />
support covered. However, what<br />
SEs need after this point is capital<br />
from non-concessionary investors,<br />
i.e. those who are not willing to lose<br />
returns for impact. <strong>The</strong>se investors<br />
generally provide the required capital<br />
for investment at the scale and<br />
growth stages of a start-up, when the<br />
business is about to be profitable. 5<br />
And just like any business, SEs need<br />
to appeal to these non-concessionary<br />
investors in order to tap into their<br />
large pools of growth-stage capital.<br />
Put simply, investment banks have<br />
funds that could be used to scale<br />
social enterprises. Of course, investing<br />
for social and environmental impact<br />
can and does produce a financial<br />
return on investment at or above<br />
market rates. 6 More importantly,<br />
the scaling of SEs can catalyse an<br />
entire market environment through<br />
the opening up of new supply chains<br />
and consumer markets, creating<br />
positive spillover effects for other<br />
enterprises. 7 Beyond attaining<br />
financial returns from the SEs that<br />
scale up and become profitable,<br />
investment banks can catalyse the<br />
growth of entire markets by injecting<br />
strategic capital and refining impact<br />
investing processes.<br />
Currently, the impact investment<br />
market is having some difficulty<br />
measuring and analysing social and<br />
environmental impact. This problem<br />
stems from impact’s varying nature.<br />
When impact spans so many different<br />
sectors—education, housing, energy,<br />
clean water, poverty, and many<br />
others—there are therefore widely<br />
differing measurements for success.<br />
And while some business solutions<br />
can help to catalyse a market, the<br />
question remains: how can its<br />
market- or sector-wide impact be<br />
measured? Moreover, with many<br />
different bodies vying for the authority<br />
to create an all-encompassing system<br />
to measure impact, 8 this has led to<br />
non-consolidation of measurement<br />
systems among impact investors<br />
in general.<br />
Investment banks can solve this<br />
problem by voting with their capital.<br />
Useful evaluations of risk, return<br />
and impact demand consistency, 9<br />
so the banks will require a set of<br />
level metrics to evaluate these<br />
businesses. If one consistent set<br />
of standards and procedures, like<br />
the Generally Accepted Accounting<br />
Principles (GAAP), can be used<br />
to record and report social and<br />
environmental impact across all<br />
social enterprises, then that impact<br />
can be communicated and compared<br />
across businesses and investors.<br />
This is a critical precondition of any<br />
investment market that can source<br />
and allocate capital with efficiency<br />
and transparency. 10 Investment<br />
banks are in a unique position to lead<br />
by using their field-wide influence<br />
to establish one set of level metrics,<br />
Notes<br />
consolidate the field, and streamline<br />
the process of impact investing.<br />
I believe that impact investing—<br />
financial investing that incorporates<br />
people and planet—is truly the<br />
way of the future. For investment<br />
banks to remain competitive, they<br />
will need to change the way they<br />
view investing. <strong>The</strong>y can do so by<br />
seizing this unique opportunity to<br />
play a leadership role in the impact<br />
investing space.<br />
Mitchell Laferriere was<br />
a Summer Research Associate<br />
at the Lien Centre for <strong>Social</strong><br />
Innovation. During this time,<br />
he studied the theory, strategy<br />
and developmental curriculum<br />
for the teaching of impact<br />
investing to university students. His primary<br />
research interests cover impact investing,<br />
sustainable finance, social entrepreneurship<br />
and social innovation. Presently an<br />
undergraduate at Gabelli Business School at<br />
Fordham University, Mitchell is originally<br />
from Londonderry, New Hampshire, where he<br />
attended Boston College High School. He can<br />
be reached at Mlaferriere1@fordham.edu<br />
1<br />
Nielsen Press Room, "Global Consumers Are Willing to Put <strong>The</strong>ir Money Where <strong>The</strong>ir<br />
Heart Is When It Comes to Goods and Services from Companies Committed to <strong>Social</strong><br />
Responsibility", Nielsen Market Research, 17 June 2014, at http://www.nielsen.com/<br />
us/en/press-room/2014/global-consumers-are-willing-to-put-their-money-where-theirheart-is.html<br />
2<br />
Abhilash Mudaliar, Hannah Schiff and Rachel Bass, “Annual Impact Investor Survey”,<br />
<strong>2016</strong> GIIN Annaul Impact Investor Survey, May <strong>2016</strong>, at https://thegiin.org/assets/<strong>2016</strong><br />
GIIN Annual Impact Investor Survey_Web.pdf, p. 33.<br />
3<br />
Global Impact Investing Network, “What You Need to Know About Impact Investing”,<br />
at https://thegiin.org/impact-investing/need-to-know/#s1<br />
4<br />
Mudaliar, Schiff and Bass, “Annual Impact Investor Survey”, p. 33.<br />
5<br />
Paul Brest and Kelly Born, “Unpacking the Impact in Impact Investing”, Stanford <strong>Social</strong><br />
Innovation Review, 14 August 2013, at http://ssir.org/articles/entry/unpacking_the_<br />
impact_in_impact_investing<br />
6<br />
Cambridge Associates and <strong>The</strong> Global Impact Investing Network, Introducing the Impact<br />
Investment Benchmark (Boston, MA: Cambridge Associates, 2015), at https://thegiin.org/<br />
assets/documents/pub/Introducing_the_Impact_Investing_Benchmark.pdf<br />
7<br />
Ibid<br />
8<br />
Mark Florman, Robyn Klingler-Vidra and Martim Jacinto Facada, “A Critical Evaluation<br />
of <strong>Social</strong> Impact Assessment Methodologies and a Call to Measure Economic<br />
and <strong>Social</strong> Impact Holistically through the External Rate of Return Platform”,<br />
LSE Enterprise Working Paper #1602 (February <strong>2016</strong>), at http://www.lse.ac.uk/<br />
businessAndConsultancy/LSEConsulting/pdf/Assessing-social-impact-assessmentmethods-report.pdf<br />
9<br />
Yasemin Saltuk and Ali Idrissi, “A Portfolio Approach to Impact Investment: A Practical<br />
Guide to Building, Analyzing and Managing a Portfolio of Impact Investments”, Global<br />
<strong>Social</strong> <strong>Finance</strong> (1 October 2012).<br />
10<br />
Clay Shirky, “How Priceline Became a Real Business,” Wall Street Journal, 13 August 2001,<br />
A-12.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 65
THE SHORT LIST<br />
Just as professional athletes mould their bodies into lean, mean<br />
performance machines, so too is there a need for social entrepreneurs<br />
to get their brains in shape. In fact, research shows that the brain works<br />
like a muscle which grows and gets stronger as you learn—and one of<br />
the best ways to boost one’s brainpower is by reading. So if you’re an<br />
aspiring changemaker, what are some titles to add to your book list?<br />
JAY BOOLKIN reviews the literature and narrows it down to just eleven.<br />
GOOD<br />
READS<br />
Best Books<br />
for <strong>Social</strong><br />
Entrepreneurs and<br />
Changemakers<br />
By Jay Boolkin<br />
<strong>The</strong> Art of <strong>Social</strong> Enterprise:<br />
Business as if People Mattered<br />
By Carl Frankel and Allen Bromberger<br />
Available in paperback via Amazon<br />
“To change something, build<br />
a new model that makes the existing<br />
model obsolete.”<br />
A practical guide that supplies<br />
all you need to know about the<br />
mechanics of social entrepreneurship<br />
including: start-up (envisioning and<br />
manifesting intention); strategic<br />
planning (balancing social and<br />
monetary value); and maintaining<br />
balance (despite the inevitable<br />
challenges associated with being<br />
an entrepreneur). Aimed at both<br />
emerging and established social<br />
entrepreneurs, for-profit leaders<br />
who want to introduce an element<br />
of social responsibility into<br />
their companies, and non-profit<br />
organisations who want to increase<br />
their stability by generating income,<br />
<strong>The</strong> Art of <strong>Social</strong> Enterprise is the<br />
definitive guide to doing well while<br />
doing good.<br />
51 Questions on <strong>Social</strong><br />
Entrepreneurship: <strong>Social</strong> Impact<br />
Through Business, An Actionable<br />
Q&A<br />
By Neetal Parekh<br />
Available in paperback via Amazon<br />
“<strong>The</strong>re is the potential to work beyond<br />
subsets of entrepreneurship and focus<br />
on redefining the future of business<br />
as a whole and to consider impact<br />
as a norm.”<br />
51 Questions on <strong>Social</strong><br />
Entrepreneurship is an actionable<br />
Q&A, written as a story, that takes the<br />
reader from wherever they are at, and<br />
introduces game-changing concepts<br />
around social entrepreneurship<br />
and social innovation. If you have<br />
ever been curious about, or even<br />
overwhelmed by, the options, terms,<br />
possibilities and potential in creating<br />
and scaling social ventures, this book<br />
was designed especially for you.<br />
66 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
GOOD READS<br />
<strong>The</strong> Promise of a Pencil:<br />
How an Ordinary Person Can<br />
Create Extraordinary Change<br />
By Adam Braun<br />
Available in paperback via Amazon<br />
“In moments of uncertainty, when<br />
you must choose between two paths,<br />
allowing yourself to be overcome by<br />
either the fear of failure or the dimly lit<br />
light of possibility, immerse yourself in<br />
the life you would be most proud to live.”<br />
<strong>The</strong> Promise of a Pencil chronicles<br />
the author’s quest to find his calling:<br />
each chapter explains one clear step<br />
that anyone can take to turn his/<br />
her biggest ambitions into reality,<br />
even if starting from as little as $25.<br />
Braun’s story takes readers behind<br />
the scenes with business moguls<br />
and village chiefs, world-famous<br />
celebrities and hometown heroes.<br />
Driven by compelling anecdotes and<br />
shareable insights, <strong>The</strong> Promise<br />
of a Pencil is a vivid and inspiring<br />
book that provides readers with the<br />
tools to make their own lives a story<br />
worth telling.<br />
Getting Beyond Better: How<br />
<strong>Social</strong> Entrepreneurship Works<br />
By Roger L. Martin and Sally Osberg<br />
Available in hardcover via Amazon<br />
“<strong>Social</strong> entrepreneurs feel confident<br />
in their understanding of the world<br />
but also recognise that there is much<br />
they don’t know. Rather than being<br />
paralysed by the significant gaps in<br />
their knowledge, they design and run<br />
experiments to fill in these gaps.”<br />
In this compelling book, strategy guru<br />
Roger L. Martin and Skoll Foundation<br />
President and CEO Sally R. Osberg<br />
describe how social entrepreneurs<br />
target systems that exist in a stable<br />
but unjust equilibrium and transform<br />
them into entirely new, superior, and<br />
sustainable equilibria. All of these<br />
leaders—disrupters, visionaries, or<br />
changemakers—develop, build, and<br />
scale their solutions in ways that<br />
bring about the truly revolutionary<br />
change that makes the world a<br />
fairer and better place. Getting<br />
Beyond Better sets forth a bold new<br />
framework, demonstrating how and<br />
why meaningful change actually<br />
happens in the world. It also provides<br />
concrete lessons and a practical<br />
model for businesses, policymakers,<br />
civil society organisations, and<br />
individuals who seek to transform<br />
our world for good.<br />
Systems Thinking for <strong>Social</strong><br />
Change: A Practical Guide<br />
to Solving Complex Problems,<br />
Avoiding Unintended<br />
Consequences, and Achieving<br />
Lasting Results<br />
By David Peter Stroh<br />
Available in paperback via Amazon<br />
“Today’s problems were most likely<br />
yesterday’s solutions.”<br />
How do unintended consequences<br />
come about and how can we avoid<br />
them? By applying conventional<br />
thinking to complex social problems,<br />
we often perpetuate the very<br />
problems we try so hard to<br />
solve, but it is possible to think<br />
differently, and get different results.<br />
Systems Thinking for <strong>Social</strong><br />
Change will enable its readers<br />
to contribute more effectively to<br />
society by understanding what<br />
systems thinking is and why it<br />
is so important. <strong>The</strong> book also<br />
gives concrete guidance on how<br />
to incorporate systems thinking<br />
in areas like problem-solving,<br />
decision-making and strategic<br />
planning, without needing to be<br />
a technical expert.<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 67
Chapter One<br />
By Daniel Flynn<br />
Available at http://chapterone.thankyou.co.<br />
“High five the status quo in the face—<br />
with a chair.”<br />
Chapter One is a story of epic<br />
proportions by Thankyou co-founder<br />
Daniel Flynn, about the journey of<br />
three Australians with zero business<br />
experience—only their shared belief<br />
in the power to “change stuff”. It’s<br />
an entertaining read comprising gutwrenching<br />
decisions, wild mistakes<br />
and daring moves into business,<br />
marketing, social enterprise and<br />
beyond. Chapter One challenges<br />
what one knows, and stresses the<br />
fact that “crazy” ideas can become<br />
a reality. It also invites readers to<br />
seize the opportunity to be a part of<br />
something big, which could perhaps<br />
change the course of history.<br />
Business Model Generation:<br />
A Handbook for Visionaries,<br />
Game Changers, and Challengers<br />
By Alexander Osterwalder and<br />
Yves Pigneur<br />
Available in paperback via Amazon<br />
“We need a business model concept<br />
that everybody understands: one that<br />
facilitates description and discussion.”<br />
Traditional charities are no longer<br />
the only way to effect social change.<br />
With social sector organisations<br />
becoming more business-like,<br />
“profit” has become somewhat<br />
of a dirty word—a mindset which<br />
needs to change. Business<br />
Model Generation is a handbook<br />
for visionaries, game-changers<br />
and challengers striving to defy<br />
outmoded business models and<br />
design tomorrow’s enterprises.<br />
Co-created by 470 “Business<br />
Model Canvas” practitioners from<br />
45 countries, it explains the most<br />
common Business Model patterns,<br />
and helps readers reinterpret them<br />
for their own context. Business<br />
Model Generation is especially<br />
suitable for businesses looking to<br />
adapt to harsh new realities, but<br />
which have yet to develop a strategy.<br />
<strong>The</strong> Future Chasers<br />
By Jan Owen<br />
Available at via https://www.goodspender.com.<br />
au/foundationforyoungaustralians/the-futurechasers<br />
“Our generation doesn’t have to be<br />
trained to be global citizens. We are<br />
global citizens.”<br />
<strong>The</strong> Future Chasers is<br />
a collection of stories featuring<br />
15 extraordinarily talented, inspiring<br />
and hardworking young individuals<br />
from Australia. Turning generational<br />
stereotypes on their heads, these<br />
“agents of change” share how they<br />
achieved amazing feats in fields as<br />
varied as politics, industry, the arts<br />
and technology.<br />
68 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
GOOD READS<br />
How to Change the World:<br />
<strong>Social</strong> Entrepreneurs and<br />
the Power of New Ideas<br />
By David Bornstein<br />
Available in paperback via Amazon<br />
“An idea is like a play. It needs a good<br />
producer and a good promoter even if<br />
it is a masterpiece. Otherwise the play<br />
may never open; or it may open but,<br />
for a lack of an audience, close after<br />
a week. Similarly, an idea will not move<br />
from the fringes to the mainstream<br />
simply because it is good; it must<br />
be skillfully marketed before it will<br />
actually shift people’s perceptions<br />
and behavior.”<br />
Like <strong>The</strong> Future Chasers, How to<br />
Change the World provides vivid<br />
profiles of social entrepreneurs.<br />
This collection of stories highlights<br />
a massive transformation that is<br />
going largely unreported by the<br />
media: around the world, the fastest<br />
growing segment of society is the<br />
non-profit sector. Millions of ordinary<br />
people–social entrepreneurs–are<br />
increasingly stepping in to solve the<br />
problems where governments and<br />
bureaucracies have failed. How to<br />
Change the World shows that with<br />
determination and innovation, even<br />
a single person can make a surprising<br />
difference. For anyone seeking to<br />
make a positive mark on society, this<br />
will be both an inspiring read and<br />
an invaluable handbook, and will<br />
possibly change your view of the world.<br />
<strong>The</strong> Power of Positive Deviance:<br />
How Unlikely Innovators Solve<br />
the World’s Toughest Problems<br />
By Richard Pascale, Jerry Sternin and<br />
Monique Sternin<br />
Available in hardcover via Amazon<br />
“Its easier to act your way into a new<br />
way of thinking, than to think your<br />
way into a new way of acting …<br />
Once positive deviance behaviours<br />
have been discovered, the design must<br />
provide those who seek to learn with<br />
both the opportunity and the means<br />
to practice the new behaviour. A focus<br />
on practice rather than knowledge has<br />
proven to be a key element in bringing<br />
about lasting behavioural change.”<br />
Think of the toughest problems in<br />
your organisation or community.<br />
What if they’d already been solved<br />
and you didn’t even know it?<br />
<strong>The</strong> Power of Positive Deviance<br />
presents a counterintuitive new<br />
approach to problem-solving by<br />
leveraging positive deviants—the<br />
few individuals in a group who<br />
find unique ways to look at, and<br />
overcome, seemingly insoluble<br />
difficulties. By seeing solutions<br />
where others don’t, positive deviants<br />
spread and sustain needed change.<br />
An inspiring and insightful read, <strong>The</strong><br />
Power of Positive Deviance unveils<br />
a potent new way to tackle the<br />
thorniest challenges in any company<br />
and community.<br />
Half the Sky: Turning<br />
Oppression into Opportunity<br />
for Women Worldwide<br />
By Nicholas D. Kristof and Sheryl WuDunn<br />
Available in paperback via Amazon<br />
“A man goes out on the beach and sees<br />
that it is covered with starfish that<br />
have washed up in the tide. A little boy<br />
is walking along, picking them up and<br />
throwing them back into the water.<br />
‘What are you doing, son?’ the man<br />
asks. ‘You see how many starfish there<br />
are? You’ll never make a difference.’<br />
<strong>The</strong> boy paused thoughtfully, and picked<br />
up another starfish and threw<br />
it into the ocean. ‘It sure made<br />
a difference to that one,’ he said.”<br />
Half the Sky is a passionate call<br />
to arms against this era’s most<br />
pervasive human rights violation:<br />
the oppression of women and girls<br />
in the developing world. Drawing<br />
on the breadth of their combined<br />
reporting experience, authors<br />
Kristof and WuDunn depict our<br />
world with anger, sadness, clarity<br />
and, ultimately, hope. This heartfelt,<br />
pragmatic and inspirational book<br />
reveals how a little help can<br />
transform the lives of women and<br />
girls abroad.<br />
Jay Boolkin blogs at <strong>Social</strong> Good Stuff (http://www.socialgoodstuff.com) and is founder of Promise or Pay<br />
(http://www.promiseorpay.com), an online platform that uses small promises to drive real, wide-scale social<br />
change. Promise or Pay won the <strong>Social</strong> Startups MVP Program, a worldwide competition based on social impact<br />
scalability. In mid-November 2014, it won the Deloitte Australia <strong>Social</strong> Innovation Pitch Competition and in early<br />
2015 received funding from <strong>The</strong> Myer Foundation. Contact Jay at jay@socialgoodstuff.com or connect with him<br />
on Twitter @socialgoodstuff and @promiseorpay<br />
<strong>Social</strong> <strong>Space</strong> ISSUE EIGHT 69
POP QUIZ<br />
WHO’S YOUR INNER SOCIALPRENEUR?<br />
Saver<br />
Are you a saver<br />
or a spender?<br />
Set up a<br />
lemonade stand<br />
You urgently<br />
need money.<br />
What do you do?<br />
Borrow from<br />
friends and family<br />
It’s your friend’s<br />
birthday. Do you buy<br />
a gift or bake a cake?<br />
Bake<br />
a cake<br />
Do you go for organic<br />
or non-organic food?<br />
Spender<br />
Breakfast: Oatmeal<br />
or Oreo cookies?<br />
Buy a gift<br />
Your friend owes you<br />
a little money. How often<br />
do you remind him or her?<br />
Non-Organic<br />
Oreo cookies<br />
Oatmeal<br />
If you want to renovate<br />
your house, would you<br />
pay an expert or do it<br />
yourself?<br />
Do it<br />
yourself<br />
Organic<br />
You see a beggar<br />
on the street. What<br />
do you give him?<br />
What happens<br />
when you do your<br />
friend a favour?<br />
Always<br />
Sometimes<br />
What is your preferred<br />
social financial<br />
instrument?<br />
Rarely<br />
Pay an<br />
expert<br />
When should a business<br />
start caring about<br />
producing social impact?<br />
A few<br />
coins<br />
Expect a<br />
favour from<br />
them<br />
in return<br />
Help them<br />
unconditionally<br />
You’re lost in a new city.<br />
Do you ask for directions<br />
or use a map?<br />
After its<br />
operations<br />
Before its<br />
operations<br />
Food<br />
Earned<br />
income<br />
Use<br />
a map<br />
Grants<br />
Ask for<br />
directions<br />
JAKE KLOBERDANZ<br />
One Hope<br />
Reese Fernandez-Ruiz<br />
Rags2Riches<br />
ANSHU GUPTA<br />
Goonj<br />
Nushelle de Silva<br />
Building Bridges<br />
BILL & MELINDA GATES<br />
Bill & Melinda Gates Foundation<br />
Like Jake Kloberdanz, you<br />
certainly possess business<br />
acumen and the business<br />
that you would run operates<br />
independently of its social<br />
mission. To be sure, One<br />
Hope operates like most<br />
other wineries in that it<br />
aims to make a profit. What<br />
makes it different is that<br />
50 per cent of its profit goes<br />
to a specific social cause.<br />
When Reese Fernandez-<br />
Ruiz first founded<br />
Rags2Riches, she wanted<br />
it to be a win-win situation<br />
all around, including for the<br />
environment. Like Reese,<br />
you integrate your social<br />
impact into a sustainable<br />
business model, ensuring<br />
that whatever you do in<br />
your business will benefit<br />
the community and not<br />
compromise environmental<br />
impact.<br />
Anshu Gupta has<br />
revolutionised giving in<br />
India. He founded the nongovernmental<br />
organisation<br />
Goonj, which recycles used<br />
clothing into other products<br />
such as sanitary napkins.<br />
Like Anshu, you also do not<br />
believe that free lunches<br />
exist in this world—Goonj’s<br />
beneficiaries have to work<br />
in exchange for the clothes<br />
provided by Goonj.<br />
Having experienced racism<br />
first-hand, Nushelle de<br />
Silva was inspired to get<br />
involved on the ground. Her<br />
enterprise, Building Bridges,<br />
aims to bring together<br />
ethnically diverse Sri Lankan<br />
youths through free art<br />
workshops. Like Nushelle,<br />
you also believe that people<br />
deserve unconditional<br />
help, regardless of their<br />
circumstances.<br />
As a people’s person,<br />
the organisational form of<br />
a charity suits you the best.<br />
Just like the Bill & Melinda<br />
Gates Foundation, you<br />
value strong interpersonal<br />
connections and use your<br />
social network to approach<br />
challenges.<br />
Image credits: Jake Kloberdanz via One Hope website; Reese Fernandez-Ruiz screen grab from Project<br />
Pagsulong’s Youtube video; Anshu Gupta via Goonj website; Nushelle de Silva screen grab from “OFID at One<br />
Young World 2014” YouTube video; Bill and Melinda Gates via Wikipedia (CC BY-SA 3.0).<br />
70 <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT
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IV <strong>Social</strong> <strong>Space</strong> ISSUE EIGHT