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Five Philanthropic Practices That Power Lasting Change

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Gwendolyn Lim

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Co-authors: Xueling Lee, Denise Chew

3 minutes read

Philanthropy in Asia is on the rise, powered by a surge in wealth on the continent. Today, Asia is home to nearly 900 billionaires, more than any other part of the world, with combined assets of an estimated USD 3.4 trillion. Whilst Asian societies have a long history of charitable giving, today’s wealth holders have begun to give in a more formal way exemplified by the growth in institutional philanthropies. 

Half of the 20 largest Asian philanthropies were established over the past 20 years. Seventeen of the 20 are based in three countries: China (including Hong Kong), India, and Singapore.

Half of the 20 are corporate or state-linked but independently operated. In Asia, many high-net-worth individuals or families continue to retain control over their businesses and often choose to give through corporate entities. The prominence of corporate and state-linked philanthropies set Asia apart from the top 20 global funders, 70% of which are private foundations not linked to corporate or government entities. 

These are among the findings of a research by The Bridgespan Group, with support of the Institute of Philanthropy. We chose to focus on institutional philanthropies because of their large and growing role in addressing chronic issues in education, health, economic development, and climate change. Our research set out to identify the 20 largest global and Asian institutional philanthropies and to spotlight the practices they employ to produce lasting results. Five practices surfaced again and again in institutions that achieve meaningful and enduring positive change with their philanthropy: 

  1. Put impact first. These funders deploy resources to initiatives with clearly defined goals and paths to impact.
  2. Set ambitious goals. This approach spurs philanthropies to think beyond symptoms to root causes of social or environmental problems.
  3. Appropriately resource your giving. Funders make long-term commitments and fully cover their nonprofit grantees’ overhead and organisational development costs in addition to programme expenses.
  4. Embed data-driven learning. Data is more than just a tool for reporting or auditing. It is a tool for learning and decision-making to maximise the impact of philanthropic investments.
  5. Engage other actors. The problems philanthropies are addressing are too big and complex for one organisation to solve, a driving force for cross-sector, multi-stakeholder collaboration.

These practices may appear simple and obvious, but we have found that embodying them over time is an uncommon discipline. The problems funders strive to address are always complicated; solving them requires patient progress and willingness to correct course over long periods.

Our research also found that global and Asian funders place top priority on the same three issue areas: education, health, and poverty alleviation. Despite these similarities, we observed distinct differences between global and Asian funders. Among them: 

  • Asian funders prioritise designing and implementing their own programmes whilst global funders prioritise field building. 
  • Asia’s largest funders give to an average of seven issue areas; the largest global funders give to an average of five issue areas
  • Gender equality and women’s empowerment receive less attention in Asia than globally.

These differences tell a story of the many paths that funders pursue to achieve their goals. Fortunately, the five high-impact practices are sufficiently flexible to adapt to the specific values and priorities of organisations regardless of where they are located. 

Wherever it is pursued, an impact-focused approach to giving has demonstrated its value in helping to create sustainable results. For Asian institutional philanthropies in particular, the five high-impact practices may inspire leaders to do more and do it better. By giving more, better, and faster, Asian institutional philanthropies can help foster more equitable societies and ensure that the remarkable economic growth seen across Asia translates into inclusive and sustainable development for all.

References

A. Environmental Stewardship
To protect the environment, we organize programmes like mangrove nursery and Reforestation, Coastal and River Clean-Up, Community Based Environmental Solid Waste Management, Environmental IEC Campaign and Eco-Academy

B. Food Security and Sustainable Livelihood
To ensure a sustainable livelihood for the community, eco-tourism include Buhatan River Cruise Visitor Center Buhatan River Mangrove Boardwalk are run by the community. Others include Organic Vegetable and Root crops Farming, Vegetable and Root crops Chips and by-products Processing and establishing a Zero waste store.

C. Empowered Communities
To empower the community, we provide product and Agri-Enterprise Development Training, Immersion and Learnings Exchange Program, Earth Warrior Training and Community Based Social Entrepreneurship Training

Author

Gwendolyn Lim

Partner and Head of Singapore Office, Singapore at The Bridgespan Group

Gwendolyn Lim is a partner and the head of Bridgespan’s Southeast Asia office, based in Singapore.

She has more than 20 years of consulting experience with Bain & Company spanning South-East Asia, North Asia, and the US. While at Bain, Gwen led the customer practice for more than eight years and was an active member of the retail and financial services teams. She has worked closely with multinational and local clients on topics such as customer transformations, corporate and business-unit strategy, performance turnarounds, and due diligence. Some of her past projects include helping major department stores in SEA to identify, retain, and drive share-of-wallet amongst their most loyal customers, redesigning the customer experience for one of the largest Asian banks around fraud, and articulating the process and playbook around corporate mergers and acquisitions for an industrials conglomerate.

In the social impact space, Gwen has worked with a leading Singaporean university to outline its five-year strategy across academics, research, and entrepreneurship as well as tackling its fundraising and endowment needs. Additionally, she has led a project with a major field-building NGO in the Philippines to identify sectors that would generate the largest number of high-impact entrepreneurs within the next three to five years.

In her personal capacity, Gwen has previously aided the Community Foundation of Singapore to articulate its three-year strategic plan–identifying target donor segments and delineating criteria to identify high-potential charitable organizations.

Gwen earned an MBA from Harvard Business School. She is a graduate of Stanford University, where she received her bachelor’s degree in economics. Gwen is a novice Crossfitter, a slow-but-steady reader of biographies, and an avid fan of all things related to professional sports.

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