Noor brings close to 25 years of corporate SMEs experience across diverse industries in globally. She has held leadership roles with prominent 
companies such as Deloitte Touche, Media Prima Berhad, the Prime Minister’s Office of Malaysia, MediaCorp of Temasek Holdings, Singapore, InvestKL and FGV Holdings Berhad, amongst others and co-founded a logistic & self-storage SME since 2006.

Having spent years in London, she has co-authored module for the UK’s Department of Business, Energy, Industrial and Strategy (BEIS) in the development of RM3.0 billion anchor collaboration initiative supporting over 30,000 UK SMEs to level-up their digital strategy and execution and co-founded two (2) F&B outlets in London; Halia & Putera-Puteri.

Noor is a Sloan Fellow from the London Business School, (the top business school in the world) and currently a Doctoral (PhD) candidate at Brunel University, London specialising in SMEs collaboration framework for digital adoption. She is also a council member of a global social impact NGO supported by Social Value International.

She has a proven track record in successfully interfacing across multiple departments focusing on sales & marketing, developing new internal and external partnerships and being a champion for organisational change where her tasks are to ensure efficient and robust operational processes. She is also a 7 times full-marathoner (42.2km).