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Globally fisheries and aquaculture contribute to the livelihood of more than 800 million people, and more than 90% of lives in developing countries belong to small and marginal farming families.
In India, freshwater fish farmers, despite contributing to more than 70% of national fish production, experience hardships in earning a sustained livelihood, lack control over resources and don’t have access to technology and knowledge. Such an interconnected set of challenges reduces fish farmers' capability to harness existing production potential and livelihood generation opportunities.
More than 44% of women are engaged in the fisheries sector but they are deprived of access to finance, market intelligence, and technology to ensure gender equity in this sector. Moreover, the impact of floods and drought possess huge losses to smallholders. Existing challenges reduced fish productivity which resulted in more than 10 million metric tons of loss of fish production on an annual basis in India.
It is clear that there is a pressing need to tackle the livelihood sustainability issues of fish farmers in India, and Centre for Aquatic Livelihood Jaljeevika has the solution for this.
In Jaljeevika, we propose a technology-enabled, data-driven hybrid support system to bring sustainability, empower smallholder aquaculture farmers and facilitate the ecosystem across aquatic livelihood segments in India.
This platform will be a preliminary PHYGITAL model, working as a partnership of a physical “Aqua-School & Information kiosk” set up at the block level to provide learning opportunities and services to fish farmers. Whatsapp chatbot-based digital support system will be initiated to provide advisory and networking opportunities. Additionally, GIS will be used to map water bodies, and an advisory system will be created (water quality-based advisory model for fish farmers, and marketplace for service providers).
Conjugation of both physical and digital systems together will help in collecting resources and production-related data points at the community level and further process that data as decision-making microservices for various stakeholders engaged across the value chain (e.g. credit agencies, insurance, government departments, etc). Such a process will bring climate-resilient livelihood models and enhance livelihood for at least 100,000 fish farmers.
For more information on our solution, do refer to our Slide Deck.