Life-Saving Bundle for Mothers & Newborns

Reduces preventable infant and maternal mortality in South Asia by delivering life-saving care and education bundles to mothers and newborns in need.


Barakat Bundle

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Social causes


SDGs covered

Endorsed by

Johnson & Johnson

Johnson Johnson aims to bring innovative ideas, products and services to advance the health and well-being of people.

Market of Implementation

  • India


Every year almost 5 million infants die and almost 300,000 women die around the time of childbirth and in the post-partum period. A large fraction of these deaths are concentrated in South Asia. The major causes of mortality are well-understood and can be managed via proven and affordable public health interventions, however issues of affordability, access, and education prevent mothers and infants from getting this basic care. Known, feasible, evidence-based interventions such as thermal care and clean delivery kits can prevent more than two-thirds of neonatal deaths but this can only be achieved if the interventions are welcomed and used appropriately by target populations, integrated into their existing health services regimen, and provided sustainably. Too often interventions overlook how to generate demand for interventions to maximize their intended impact, how to integrate with the existing health system, and how to deliver care in a cost-effective way.


Inspired by the internationally renowned Finnish Baby Box, Barakat Bundle is a package of evidence-based commodities for newborn health coupled with demand generating items for mothers and newborns to incentivize care seeking around childbirth and the post-partum period. Receipt of a Bundle, which is delivered through existing healthcare infrastructure, is conditional on mothers giving birth in a health centre to ensure access to skilled birth attendants (a proven method of lowering mortality rates). The Bundle includes 1) medical items targeting major causes of maternal and infant mortality; 2) appropriate health education; with 3) a desirable safe-sleep cradle.  Barakat Bundle is affordable (provided for a nominal fee to health clinics), accessible (delivered directly within local communities), and educational. It also addresses poverty by procuring items when appropriate from local artisan groups and women’s vocational training centers (e.g. the Self Employed Women’s Association).

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