AVPN Global Conference 2023 | 20 - 22 June 2023


Saathealth: Building Healthier Childhoods

Saathealth is a digital ecosystem designed to improve health, nutrition and early development outcomes of children from low income families in a market based model.


Avegen Pte Ltd

Click here to learn more about the Impact Organisation

This is member exclusive
content. Click here to unlock

Social causes


SDGs covered

Endorsed by

Johnson & Johnson Foundation

The Johnson & Johnson Foundation is a registered charitable organization that reflects the commitment of the Johnson & Johnson Family of Companies to keeping people well at every age and every stage of life by blending heart, science and ingenuity to profoundly change the trajectory of health for humanity. The Foundation supports and champions the people on the front lines who are at the heart of delivering care, including nurses and community health workers. Together with our partners, we focus on building and strengthening a robust primary care health workforce – made up of capable, confident and resilient nurses and community health workers – so that they can provide quality care to the communities they serve.

Market of Implementation

  • India


Rapid urbanization in India is being outpaced by the twice as fast growth in slum populations. Over 200 million people are expected to live in urban Indian slums by 2025.

Urban low income families are deprived of acceptable levels of health, nutrition and early childhood development experiences crucial for our children’s future. Recent data highlights the poor health conditions of children in urban slums, plagued by low immunization rates, rampant malnutrition and sub-optimal cognitive development. These challenges adversely impact the future of our children, creating a lifecycle of deficit outcomes.

Our research, published in the Stanford Social Innovation Review in 2018, showed increasing mobile adoption of data enabled mobile phones in urban, low income, young families. This evolution of mobile ownership and behaviours amongst the urban poor presents an opportunity to engage and nudge these populations towards health, nutrition and developmentally relevant products and services, in a sustainable manner.


Saathealth is a digital ecosystem that serves development needs of children from low income young families in a market based model. Our mobile app for parents of young children provides health, nutrition, sanitation, hygiene and early cognitive development information in an entertaining, gamified format. Users earn points for app behaviors, that can then be redeemed against discounts for health & nutrition products/ services at local merchants. Aggregating demand allows us to offer discounts and nudge young families towards healthier choices.

We activate communities via mobile literacy workshops for women and child bonding workshops for fathers. Saathealth has launched with over 31,000 families and 20 merchants within the Govandi slum community of Mumbai. Our users spend an average of 7 mins on the app daily. Over 50% of our users have accrued virally through referrals. Our content has nudged users to increase the consumption of nutrition products like eggs and lentils.

For more information, do refer to our slide deck.

Unlock this content

This is member exclusive content. Become an AVPN member and unlock more insightful content.

Deal Share - Contact


Deal Share - Contact